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Head of Media Buying

5 Months ago • 5 Years + • Marketing

Job Summary

Job Description

Head of Media Buying needed to build and lead a team, develop marketing strategies for ROI and lead generation, utilize digital channels, implement A/B testing, and stay updated with the latest tools and technologies. 5+ years of experience as a Media Buyer/PPC specialist/User Acquisition Manager and 1+ years in Lead or Head positions required. Strong data gathering, reporting, and communication skills are essential.
Must have:
  • Media Buying
  • Performance Marketing
  • Data Analysis
  • Lead Generation
Good to have:
  • Sports & Casinos
  • LatAm/Asia
  • A/B Testing
  • Digital Marketing Tools

Job Details

Growe welcomes those who are excited to:
  • Build from scratch and lead a media buyers team, guiding performance marketing and analytics best practices;

  • Develop and execute marketing strategies to achieve company objectives, emphasizing ROI and lead generation;

  • Utilize various digital channels, including PPC, display advertising, and social media, to drive measurable results;

  • Utilize data analytics tools to derive actionable insights, measure campaign performance, and identify areas for improvement;
  • Implement A/B testing and other optimization techniques to enhance campaign effectiveness;

  • Stay informed about the latest digital marketing tools and technologies to integrate them to enhance campaign performance and reporting;

  • Develop, manage, and optimize budgets to ensure efficient use of resources.

We need your professional experience:
  • Over 5+ years of experience as a Media Buyer/PPC specialist/User Acquisition Manager;

  • Over 1 year of experience in Lead or Head positions;

  • Experience in performance marketing and profound knowledge of acquisition channels;

  • Knowledge of the Sports & Casinos industry would be beneficial;

  • Data gathering skillsets and in-depth reporting expertise;

  • English - Upper-Intermediate;

  • Experience with the LatAm/Asia region (would be a plus).

We appreciate if you have those personal features:
  • High level of communication skills; 

  • Profound analytical skills;

  • Ability to be self-organized and multitask;

  • Problem-solving skills.

We are seeking those who align with our core values:
  • GROWE TOGETHER: Our team is our main asset. We work together and support each other to achieve our common goals;

  • DRIVE RESULT OVER PROCESS: We set ambitious, clear, measurable goals in line with our strategy and driving Growe to success;

  • BE READY FOR CHANGE: We see challenges as opportunities to grow and evolve. We adapt today to win tomorrow.

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