Marketing Manager, Affiliates
Coda
Job Summary
The Marketing Manager, Affiliates will lead Coda’s Affiliate program globally. This involves maintaining and growing the program, recruiting both B2C and B2B partners, and optimizing processes for improved performance. Responsibilities include identifying and recruiting affiliates, negotiating contracts, monitoring performance, managing the affiliate marketing team, collaborating with sales and partnership teams, presenting performance reports, and driving program growth through partnerships and monetization strategies. The ideal candidate should possess experience in implementing B2C and B2B Affiliate programs and customer acquisition strategies. They should have strong leadership skills and a deep understanding of digital marketing channels.
Must Have
- 5+ years relevant experience in affiliate marketing
- Understand B2B partner recruitment and team management
- Deep understanding of gaming/digital monetization landscape
- Ability to launch and scale performance partnerships
- Outstanding communication and presentation skills
- Strong strategic and analytical capabilities
- High standards for work and relationships
Perks & Benefits
- Wellness Boost
- Customized Benefits
- Growth Opportunities
- Skill Development
- Volunteer Time Off
- Family Support
Job Description
What We Do
Coda delivers commerce solutions that accelerate global growth for our partners. With over a decade of experience, we’re trusted by 300+ publishers—including Activision, Bigo, Electronic Arts, Moonton, and Riot Games—to grow their revenue and audiences worldwide.
Our suite of solutions includes Custom Commerce, a fully customizable web store; Codapay, enabling seamless direct payments through API integration on publishers’ websites; Codashop, the go-to marketplace for millions of gamers to purchase in-game content; and Distribution, extending Codashop content through our network of trusted commerce partners.
Headquartered in Singapore with a team of 400+ Codans, Coda has been recognized as an industry leader, named an APAC High Growth Company (2023) by Financial Times, one of Granite Asia’s NextGenTech 30 (2024), a payments leader on Fortune’s Fintech Innovation Asia list (2024), and listed among The Straits Times Fastest Growing Fintechs (2024).
We are seeking a highly skilled and experienced Marketing Manager, Affiliates to lead Coda’s Affiliate program globally. As the Marketing Manager, you will be responsible for maintaining and growing our Affiliate program, engaging and recruiting both B2C and B2B partners, while continuously optimizing program processes to improve performance. The Affiliates team is part of Coda’s Digital Marketing function that develops and executes comprehensive plans to attract and acquire new customers for our organization—delivering a growing and reliable source of demand for publishers and strategic partners. You will supervise our in-house and agency-dedicated team and work closely with product, data, and design teams to enable world-class experimentation, conversion tracking, commission management, and creative capabilities.
The ideal candidate should have a proven track record of successfully implementing both B2C and B2B Affiliate programs, customer acquisition strategies, a deep understanding of digital marketing channels, and strong leadership skills.
Responsibilities:
- Identify and recruit new affiliates and strategic B2B partners (e.g., media buyers, performance agencies, content platforms) through various channels including social networks, affiliate marketplaces, online advertising, industry conferences, and targeted outreach.
- Negotiate and manage contracts and commission structures for affiliates and partners, tailored to both individual creators and enterprise-level B2B partners.
- Monitor, analyze, and optimize the affiliate program’s performance—tracking key metrics such as partner-driven traffic, lead quality, conversion rates, and revenue generated across both B2C and B2B segments.
- Lead and manage the affiliate marketing team, expanding the program in the 65+ countries where Codashop operates, while scaling efforts across high-performing verticals in both consumer and business-driven segments.
- Collaborate with sales and partnership teams to identify B2B growth opportunities via performance-based deals or white-labeled affiliate integrations.
- Present detailed performance reports with metrics segmented by partner type (influencers, publishers, agencies, aggregators) and identify opportunities for deeper collaboration or tailored monetization strategies.
- Think creatively and analytically to grow Codashop’s affiliate program through enterprise-level partnerships, advanced tracking solutions, and scalable recruitment funnels.
- Work closely with the Digital Channels team and Go-To-Markets + Global Partnerships teams to expand the affiliate program scope and feature set, with an emphasis on commercialization and monetization models tailored to B2B affiliates.
Requirements:
- Minimum 5 years of relevant experience with a solid understanding of the affiliate space, including B2B partner recruitment and enablement, and team management expertise.
- A deep understanding of the gaming industry and/or digital product monetization landscape.
- Proven ability to structure, launch, and scale performance partnerships with B2B entities, including digital agencies, media networks, and platform aggregators.
- Outstanding communication & presentation skills, with strong strategic and analytical capabilities and a detail-oriented mindset.
- Smart decision-making skills backed by data and excellent judgment.
- High standards for great work and a track record of building and nurturing productive relationships with affiliate and business partners.
- Desire to thrive in a fast-paced, cross-functional, and culturally diverse environment.
Working at Coda
With Codans spread across over 20 countries worldwide, our fast-paced, challenging, and highly collaborative environment breaks down time zones and cultural barriers, empowering you to chase innovative ideas, contribute to Coda’s growth, and make a lasting impact.
If you have a passion for pushing boundaries and thrive on continuous improvement through experimentation, we would love to hear from you!
Our Perks*
Wellness Boost: Stay healthy with resources for physical and mental well-being with our flexible benefits and Employee Well-being Program - because you matter!
Customized Benefits: Tailor your benefits with our flexible plan.
Growth Opportunities: Unlock your potential through clear progression paths.
Skill Development: Access training resources to fuel your personal and professional growth.
Volunteer Time Off: Enjoy paid time off to make a difference in the world through volunteering.
Family Support: Take advantage of paid Family Care Leave to bond with your family, while our selected Flexible Benefits also cater to your family's needs.
*Benefits are reviewed and updated on a yearly basis
We are proud to be an equal opportunity employer, embracing the unique qualities of every individual, regardless of gender, race, age, religion, disability, or other local protected classes. Our goal is to foster an inclusive environment where everyone feels welcome and valued.
Due to the large number of exceptional applications we receive, we can only reach out to shortlisted candidates. If you don't hear from us, rest assured there may be another opportunity at Coda that aligns better with your unique abilities. Remember to check our Careers Page for more exciting job openings!
7 Skills Required For This Role
Oops
Innovation
Affiliate Marketing
Presentation Skills
Cross Functional
Talent Acquisition
Team Management