Marketing Specialist

Established in 2004, OLIVER is the world’s first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries and counting. Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences. 

As a part of The Brandtech Group, we're at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency, spark creativity, and drive insightful decision-making, empowering our teams to produce innovative and impactful results. 

Role: Marketing Specialist 

Location: Mumbai, India 

About the role: 

This role is for B2B Marketing. Google works with customers/prospects (Digital Natives, Startups, Traditional Orgs, Conglomerates, SMB organizations), partners, personas (Csuite, ITDMs, Developers & IT Practitioners) to build mindshare and source demand for Google Platform [GCP] and Google Workspace [GWS]. Our singular goal is to source demand measured as pipeline generated in US$ and qualified sales opportunities [QSOs] against investments made [RoI]

This role requires the candidate to work closely with multiple teams & stakeholders (internal, external, agencies, vendors, partners)to conceptualize and build plans, plot and track execution, monitor investments, and ensure delivery against goals through successful tagging of campaigns in internal CRM systems.

The role relies on the ability of the candidate to manage vendor relationships, be adept at planning and execution of marketing activities [F2F events, social / digital campaigns, virtual events, customer references, nurture programs, customer engagements], and drive operational excellence, with zero tolerance for non-compliance and the highest regard for credibility and details. 

Currently the candidate will be required to work remotely from home and come to office on a need-basis. Should this change in the future, as per Google’s policies, the candidate needs to be comfortable coming to office as needed.  

What you will be doing:

• Manage programs/ marketing campaigns and help plan and execute the marketing activities
• Develop and land persona based approach targeted at CXOs/ITDMs and the Developer ecosystem
• Support & execute the country marketing plans in alignment with country GTM 
• Interlock plans with target accounts, personas, vendors, activities, content and speakers
• Track and monitor plans, investments, pipeline, QSOs, campaign metrics, campaign closure
• Ensure adherence to Google brand guidelines across all efforts
• Contribute to ad-hoc requests such as PR and customer references as needed

What you need to be great in this role:

In terms of hard skills, the candidate needs to have solid experience in conceptualizing and driving marketing activities as mentioned above, as well as be very comfortable with data analysis and building reports in Google Sheets, Google Docs, Google Slides.

We’re looking for someone who can drive accountability with strong self-motivated operational excellence and the highest levels of integrity and eye for details. 

In terms of soft skills, the candidate will need to be adept in managing a range of marketing activities with varied levels of capabilities, multiple stakeholders, as well as be an effective communicator in written and spoken form. She/he will be required to evaluate and work with a spectrum of vendors, helping our internal marketing team to make informed decisions. She/he will need to be a quick learner

5+years of experience in B2B marketing, tech industry exposure and hands-on marketing experience is a must; experience to technologies is an advantage

She/he must live by Google’s  values of respecting the opportunity, respecting the user and respecting each other

Minimum Qualifications:

• BA/BE/MBA marketing with minimum 5 years of relevant experience
• Some enterprise marketing and multi-channel marketing experience

Preferred Qualifications:

• Some agency experience is preferred
• Agency and Client-side experience
• Passion for and inquisitive about AI and new technologies
• Understanding and knowledge of AI tools is beneficial, but ability to learn and digest benefits and features of AI tools is critical.

Req ID: 13194

#LI-AS2 #LI-Onsite

Our values shape everything we do: 

Be Ambitious to succeed   

Be Imaginative to push the boundaries of what’s possible   

Be Inspirational to do groundbreaking work   

Be always learning and listening to understand   

Be Results-focused  to exceed expectations   

Be actively pro-inclusive and anti-racist across our community, clients and creations   

OLIVER, a part of the Brandtech Group, is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential, and individual differences are valued and respected. All applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status, or any other characteristic protected by local laws.    

 OLIVER has set ambitious environmental goals around sustainability, with science-based emissions reduction targets. Collectively, we work towards our mission, embedding sustainability into every department and through every stage of the project lifecycle.