Paid Media Marketing Analyst

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PlayStation also strives to create an inclusive environment that empowers employees and embraces diversity. We welcome and encourage everyone who has a passion and curiosity for innovation, technology, and play to explore our open positions and join our growing global team.

The PlayStation brand falls under Sony Interactive Entertainment, a wholly-owned subsidiary of Sony Group Corporation.

Paid Media Marketing Analyst

San Mateo, CA (Collab)/Remote

We are seeking a Paid Media Marketing Analyst to lead media testing and measurement strategies to measure incrementality through campaign and customer analysis. A successful candidate will have a solid analytical background and a demonstrated ability to use data effectively to measure media performance.

Responsibilities:

• Media Testing and Measurement Strategy: Develop and implement robust media testing frameworks and measurement strategies to evaluate campaign performance and effectiveness.

• Incrementality Testing: Design and execute incrementality tests to measure the true impact of media campaigns on business/brand outcomes.

• Advanced Customer and Campaign Analysis: Conduct deep-dive analyses to uncover trends, patterns, and insights about customer performance based on various KPIs.

• Clean Room Analysis: Utilize clean rooms such as Meta's Advanced Analytics and Google's Ads Data Hub (ADH) to analyze and optimize paid media campaigns.

• Media Optimization: Using data analysis, identify opportunities for campaign optimization and provide recommendations to enhance media effectiveness.

• Insights and Storytelling: Extract actionable insights from complex data sets and translate them into compelling narratives that drive strategic decisions.

• Data Integration: Collaborate with cross-functional teams to integrate data from various sources, ensuring comprehensive analysis and reporting.

• Stakeholder Communication: Present findings and recommendations to stakeholders, including senior leadership, in a clear and concise manner.

Qualifications:

• Bachelor's degree in Marketing, Business Analytics, or a related field.

• 8 years of experience in marketing analytics, with paid media analysis and optimizations

• 5+ years of advanced SQL required (Python and/or R a plus)

• Ability to collaborate and communicate effectively with a diverse group of established partners including marketing, technical teams, and agencies across different regions and cultures

• Experience working with first-party customer data within Snowflake 

• Extensive knowledge of media attribution, metrics, and calculations

• Experience conducting and managing Conversion and Brand lift studies within walled gardens (e.g. Google, Meta, etc)

• Experience with clean room environments (e.g. Meta Advanced Analytics and Google Ads Data Hub, etc)

• Knowledge of media optimizations in biddable platforms (e.g. Ads Manager, DV360, DSPs)

• Excellent communication and presentation skills, with the ability to translate complex data into strategic insights.

• Track record of data project management, thought leadership, and self-direction

• Ability to work independently and in a team environment, managing multiple priorities.

• Passionate about gaming and video game culture

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