PR Manager

What if the work you did every day could impact the lives of people you know? Or all of humanity? At Illumina, we are expanding access to genomic technology to realize health equity for billions of people around the world. Our efforts enable life-changing discoveries that are transforming human health through the early detection and diagnosis of diseases and new treatment options for patients. Working at Illumina means being part of something bigger than yourself. Every person, in every role, has the opportunity to make a difference. Surrounded by extraordinary people, inspiring leaders, and world changing projects, you will do more and become more than you ever thought possible. Position Summary:   The PR Manager is an experienced, results-driven, creative professional joining a team that is propelling business results by promoting and protecting Illumina’s reputation through external communications. This role joins a team that is proactively building Illumina’s image and awareness among customers, thought leaders, investors, employees, and the public through a strategic public relations program.  The PR Manager is part of a global Communications team and will collaborate with company leaders as well as marketing, sales, and HR teams to develop stories and winning approaches that advance business priorities across external channels. The PR Manager works with the company’s public relations firm and partners closely with communications colleagues to achieve shared goals. The role will regularly engage with members of the media, developing relationships and advancing storylines, and will serve as the operational coordinator for the PR team. 
 
  Key Responsibilities:  

• Executes with excellence on objective-based assignments, including research projects, writing, material development, copy editing 
• Develops and executes strategic public relations plans to support company news and other milestones and measures and reports results.  
• Engages with the media to secure podcast opportunities, generate trade media coverage, place feature stories, and build relationships with journalists. 
• Collaborates closely with members of the communications team to ensure cohesive, aligned messaging across channels.  
• Engages with business leaders, marketing colleagues, customers, and other stakeholders to identify and build newsworthy stories that support communications objectives.  
• Serves as the operations coordinator for Illumina’s public relations function, including project tracking and editorial calendar maintenance, as well as media list management. Recommends changes to optimize processes and procedures within the PR organization. 
• Builds work plans and determines resources needed to meet goals and deliver tactical results. 
• Works on complex assignments where problem solving requires conceptual thinking as all factors may not be clearly defined. 
• Possesses high business acumen and professional judgment and demonstrates a sense of urgency / bias for action, required in effective media response. 
• Frequently interacts with company leaders and subject matter experts, customers, and/or functional peer group professionals.  
• Leads cooperative efforts with stakeholders outside own area of expertise.  
• Interactions require effective communication and presentation of results/recommendations. 
• Reports to Head of Public Relations. 

Changes to individual responsibilities may occur due to business needs and other related duties may be assigned. 
 
 
Experience/Education: 

• Typically requires a minimum of 8 years of related experience with a Bachelor’s degree; or 6 years and a Master’s degree; or a PhD with 3 years of experience; or equivalent experience.
• Biotech, life sciences, or healthcare industry experience preferred. Strong capability and interest in grasping complex science, technology, and medical themes, and communicating them to a broad audience. 
• Experience working both in-house and in an agency setting preferred. 
• Strong writing skills – including experience writing press releases, pitches, op-eds, backgrounders, FAQs and other media tools. 
• Strong operational mindset – ability to maintain and organize databases, project trackers, and utilize project management software.  
• Ability to identify, track and report relevant PR metrics.  
• Clear and proactive communicator with ability to manage the needs of multiple stakeholders, including C-Suite. 
• Precise attention to detail. 
• Highly collaborative.  
• Strategic thinker and proactive problem solver. 
• Ability to thrive in a dynamic and agile environment. 

#LI-HYBRID

The estimated base salary range for the PR Manager (Hybrid/Remote) role based in the United States of America is: $115,800 - $173,800. Should the level or location of the role change during the hiring process, the applicable base pay range may be updated accordingly. Compensation decisions are dependent on several factors including, but not limited to, an individual’s qualifications, location where the role is to be performed, internal equity, and alignment with market data. Additionally, all employees are eligible for one of our variable cash programs (bonus or commission) and eligible roles may receive equity as part of the compensation package. We offer a wide range of benefits as innovative as our work, including access to genomics sequencing, family planning, health/dental/vision, retirement benefits, and paid time off.

At Illumina, we strive to foster a diverse and inclusive workplace by cultivating an environment in which everyone contributes to our mission. Built on a strong foundation, Illumina has always been rooted in openness, collaboration, and seeking alternative views and perspectives to propel innovation in genomics. We are proud to confirm a zero-net gap in pay, regardless of gender, ethnicity, or race. We also have several Employee Resource Groups (ERG) that deliver career development experiences, increase cultural awareness, and demonstrate our collective commitment to diversity and inclusion in the communities we live and work. We are proud to be an equal opportunity employer committed to providing employment opportunity regardless of sex, race, creed, color, gender, religion, marital status, domestic partner status, age, national origin or ancestry, physical or mental disability, medical condition, sexual orientation, pregnancy, military or veteran status, citizenship status, and genetic information. Illumina conducts background checks on applicants for whom a conditional offer of employment has been made. Qualified applicants with arrest or conviction records will be considered for employment in accordance with applicable local, state, and federal laws. Background check results may potentially result in the withdrawal of a conditional offer of employment. The background check process and any decisions made as a result shall be made in accordance with all applicable local, state, and federal laws. If you require accommodation to complete the application or interview process, please contact accommodations@illumina.com. To learn more, visit: https://www.dol.gov/ofccp/regs/compliance/posters/pdf/eeopost.pdf. The position will be posted until a final candidate is selected or the requisition has a sufficient number of qualified applicants. This role is not eligible for visa sponsorship.