Principal, GTM Strategy, Mobile Apps

Our Company

Changing the world through digital experiences is what Adobe’s all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences! We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen. 

We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!

The Opportunity

Are you looking to lead the next chapter of growth for Adobe? We are seeking a proven strategic leader to join our team as Principal, GTM Strategy, Lightroom Mobile. This is an outstanding opportunity to play a pivotal role in driving the growth and success of our world-class photography mobile app, Lightroom! Your expertise in digital marketing, coupled with a consistent track record of accomplishment in product-led growth, will be crucial in achieving our high-reaching goals.

Our team provides critical business insights, ensures alignment on goals, and propels key initiatives forward globally. We work cross-functionally to define customer journey requirements across demand creation, app store optimization, monetization, and both free and paid engagement by segment, driving long-term business growth. Team members are analytical and strategic, with a practical approach to achieving results through positive relationships across the organization.

What you'll Do

• Set quarterly and annual objectives, key results, and ARR targets, driving accountability cross-functionally for performance against targets; in collaboration with product marketing, finance, and data science teams.
• Drive Growth Priorities: Spearhead growth planning efforts across acquisition, engagement, and retention with ASO/ASA, PLG, core product, marketing, global growth, and data analytics teams.
• Collaborate on Product Launches: Work with cross-functional teams on quarterly product releases and post-release optimizations.
• Improve Customer Experience: Obsess over all journeys, identify improvement opportunities, and drive cross-functional teams to deliver against long-term customer growth goals.
• Develop actionable insights: Partner with Analytics teams to understand business trends and develop impactful recommendations for growth.
• Lead testing priorities for marketing and product teams with focused learning agendas to meet business and customer needs and improve product value discovery.
• Develop and maintain expertise in Photo & Imaging’s key customer segments, providing insights back to Product teams for enhanced product capabilities.

What you need to succeed

• Educational Background: BS/BA or equivalent experience with 12+ years of marketing, software, high tech, or management consulting experience supporting B2C products or services. Hands-on experience with mobile apps is required.
• Understand digital business models and mobile apps; skilled in testing and improving customer experiences.
• Enjoys having their impact measured in real-world metrics that correlate to near-term and longer-term sales success.
• Dynamic Environment: Successful in dynamic environments, rapidly anticipating, and adapting to shifting priorities.
• Leadership Experience: Experience leading multi-functional teams to launch high-impact business initiatives.
• Problem Solving: Ability to rapidly assess problems, define options, evaluate, and implement solutions to address critical business issues.
• Ability to take a stand, advocate a course of action, and communicate supporting facts.
• Communication Skills: Outstanding communication and interpersonal skills, both verbal and written, at all levels.
• Team-Oriented: A proven sense of self, balanced with the strive to put the team first.
• Global Awareness: Global cultural awareness and experience. Good sense of humour.

At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans.  Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).

In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.

State-Specific Notices:

California:

Fair Chance Ordinances

Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances.

Colorado:

Application Window Notice

If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.

Massachusetts:

Massachusetts Legal Notice

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law. Learn more.

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