Product Marketing Manager

3 Months ago • 4 Years + • Marketing

Job Summary

Job Description

This is a hybrid (1-2 days onsite per week) Product Marketing Manager role at a major American e-commerce company selling vintage items, jewelry, apparel, and home décor, located in Brooklyn, NY. Responsibilities include developing and executing consumer product marketing strategies to drive awareness and engagement, owning go-to-market strategies for new product launches, conducting competitive analysis, partnering with various teams (Product, Engineering, Design, Brand, Analytics, Channel Owners, and Marketing Teams), setting measurable marketing goals, and tracking campaign success. This 12+ month contract opportunity requires a Bachelor's degree and 4+ years of experience in consumer product marketing, with proven ability to drive growth. Strong quantitative and qualitative user research skills and experience influencing cross-functional teams are essential.
Must have:
  • 4+ years in consumer product marketing
  • Go-to-market strategy expertise
  • User research skills (qualitative & quantitative)
  • Cross-functional team collaboration
  • Growth marketing tactics
  • Campaign execution & tracking
Good to have:
  • SQL proficiency
Perks:
  • Comprehensive Medical, Dental, and Vision Insurance
  • Life Insurance coverage
  • 401k Program with company match
  • Commuter Benefit
  • eLearning access
  • Education Reimbursement
  • Ongoing Training & Development opportunities

Job Details

Onward Search is a specialized staffing and talent solutions company that helps professionals find top jobs with the nation’s leading brands.

We’re currently looking for a Product Marketing Manager for a major American e-commerce company based in Brooklyn, NY. This hybrid role (1-2 days onsite per week) offers an exciting opportunity to shape go-to-market strategies and drive customer engagement for an innovative brand selling vintage items, jewelry, apparel, and home décor.

As the Product Marketing Manager, you will join a dynamic team dedicated to driving customer growth and loyalty by developing impactful product marketing strategies. You’ll be responsible for creating go-to-market plans, enhancing product engagement, and collaborating across teams to deliver successful marketing initiatives. This is a 12+ month opportunity with the chance to make a significant impact at a well-known e-commerce brand.

Application Deadline: 12/15/2024.

Responsibilities:

  • Lead the development and execution of consumer product marketing strategies to drive awareness, adoption, and engagement of features that help buyers connect with the right products and sellers.
  • Own the go-to-market strategy for new product launches, working closely with cross-functional teams such as Product, Engineering, Design, Brand, and Analytics.
  • Conduct competitive analysis and leverage user insights to create targeted marketing plans and define buyer personas.
  • Partner with Channel Owners and Marketing Teams to develop on-site and off-site marketing campaigns.
  • Set clear, measurable marketing goals and track progress to ensure the success of campaigns and product initiatives.

Requirements:

  • Bachelor’s degree (BA/BS) and 4+ years of experience in consumer product marketing.
  • Strong experience in quantitative and qualitative user research methods, as well as growth marketing tactics that simplify complex concepts into effective marketing.
  • Proven ability to drive growth and deliver results through product marketing strategies and campaigns.
  • Collaborative mindset with experience influencing cross-functional teams and maintaining strong working relationships.
  • SQL proficiency is preferred, but not required.

Perks & Benefits:

  • Comprehensive Medical, Dental, and Vision Insurance
  • Life Insurance coverage
  • 401k Program with company match
  • Commuter Benefit to support your daily commute
  • eLearning access and Education Reimbursement for continuous learning
  • Ongoing Training & Development opportunities

To qualify for our benefits package, candidates must work over 30 hours per week, and assignments must last a minimum of 10 weeks.

If you're ready to take your product marketing career to the next level and meet the qualifications for this role, apply now! Our recruitment team will guide you through the interview process and advocate on your behalf to ensure you have the best possible experience.

Employer Details:

  • Onward Search is an equal opportunity employer, dedicated to a policy of non-discrimination in an employment with regard to race, color, religion, gender, sexual orientation, national origin, age, disability, genetic information, veteran status or any other classification protected by federal, state and local laws and ordinances. Candidates must be at least 18 years old to be considered for employment. EOE/M/F/D/V/SO.
  • In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification document form upon hire.
  • Onward Search is unable to support 1099 / Corp-to-Corp or Independent Contractor arrangements at this time. All freelancers will be paid as W2 employees.
  • Onward Search offers medical, dental, vision benefits, as well as a 401k program, for all eligible full time temporary assignments.
  • Onward Search is a drug-free workplace.
  • Onward Search is a nationwide staffing agency and talent solutions provider specializing in creative, marketing and technology. Our clients are continuously turning to us to fill their open positions. Therefore, there is no application deadline for this position, as we are seeking candidates for this type of role across all our clients on an ongoing basis.

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