Emerging Markets Manager, Asia/MENA

4 Months ago • 6-6 Years • Marketing • $118,000 PA - $130,000 PA

Job Summary

Job Description

The Emerging Markets Manager, Asia/MENA at Niantic will drive growth of Pokémon GO in emerging markets. Responsibilities include coordinating go-to-market strategies, collaborating with UA teams on data-driven campaigns, identifying new market opportunities, executing marketing campaigns aligned with product updates, overseeing agency partnerships, liaising with country managers, managing Live Ops requests, creating marketing materials, representing Emerging Markets in planning meetings, engaging with player communities, and acting as a partner liaison. The role requires expertise in user acquisition, live ops, or product marketing within gaming or mobile apps, experience in emerging markets, and strong leadership and communication skills.
Must have:
  • Data-driven campaign planning and optimization
  • Agency management & partnership building
  • Cross-functional team leadership
  • Excellent communication skills
  • Experience in emerging markets (SEA & MENA)
  • Live Ops & product marketing expertise
Good to have:
  • Master's degree
  • Experience with player community engagement
Perks:
  • Bonus
  • Equity
  • Benefits

Job Details

Niantic Marketing drives community-focused initiatives for our global audience of tens-of-millions of users, leveraging key partnerships and creative campaigns that reflect the spirit of our company's mission.

We believe in making games players love to play, while pushing the boundaries of location-based and AR experiences on mobile. The ideal candidate will have a passion for creating experiences that accelerate the growth of Pokémon GO in Emerging Markets. You’ll help drive the go-to-market growth strategy, coordinate product and marketing efforts with on-the-ground resources, and act as the authority on Emerging Markets. We’ll look to you for a deep understanding of the global mobile gaming landscape, using quantitative and qualitative approaches to lead growth marketing and business development initiatives. The right candidate has a passion for results-driven approaches and thrives in ambiguity and change.

Responsibilities

  • Coordinate with UA Team to deliver data-driven strategies tailored for Asia/MENA, ensuring proactive campaign planning and market-specific adjustments.
  • Monitor weekly performance data, identify trends, and optimize campaign outcomes.
  • Identify and evaluate new Emerging Markets in the region for investment opportunities.
  • Design and execute campaigns aligned with product updates and pipelines, leveraging insights from ad platforms and product teams.
  • Oversee partnerships with external agencies to enhance campaign performance and drive innovation.
  • Liaison with the Emerging Markets Country Managers to coordinate campaigns and priorities.
  • Lead Live Ops requests, ensuring timely delivery and alignment with internal partners
  • Be responsible for the creation and on-time delivery of copy bundles, marketing materials, and other campaign assets.
  • Represent Emerging Markets Asia in planning meetings, ensuring alignment with product marketing and Live Ops initiatives.
  • Engage with player communities and incorporate feedback for future events.
  • Act as a liaison for partners, support Asia-related activities, and strengthen regional partnerships.
  • Collaborate with cross-functional team members and partners, including regular and reliable attendance and participation in meetings.
  • Required in-office 2 days on Tuesdays and Thursdays

Qualifications

  • Bachelor’s degree(or foreign equivalent) in Marketing, Business Administration, or a related field. Master’s degree or equivalent experience a plus.
  • 4+ years in User Acquisition, Live Ops, or Product Marketing, ideally in gaming or mobile apps.
  • 2+ years of building and engaging with user communities
  • Expertise in Emerging Markets with focus on South East Asia and MENA Markets
  • Agency management, from selection to high-level strategy and execution.
  • Data analysis and campaign optimization within mobile apps or gaming.
  • Strong leadership skills and the ability to lead cross-functional teams.
  • Outstanding verbal and written communication skills, with experience delivering executive presentations.
  • Willingness to travel domestically and internationally for onboarding, planning meetings, and strategic initiatives
  • Ability to work in a fast-paced hybrid environment and handle stress appropriately and/or ability to solve practical problems and be sufficiently adaptable to handle dynamic situations with little advance notice.
  • Experience working on cross-functional teams with ability to communicate effectively through written and verbal communications, including asynchronous interactions with others.

The total compensation package for this position includes a new hire offer base salary range of £91,800.00 - £102,000.00 + bonus + equity + benefits.

Individual pay within this salary range is determined by work location and additional factors, including assessed job-related skills, experience, and relevant education or training. Your recruiter can answer any questions about new hire total compensation during the hiring process. An overview of benefit offerings for your location can be found on the careers page.

Join the Niantic team!

Niantic's global-scale augmented reality platform and digital map powers spatial computing experiences in the real world. Incubated out of the Maps team at Google, Niantic first created Ingress and then Pokémon GO, a cultural phenomenon and hit game played by tens of millions of people each month. Niantic’s Lightship platform, which powers Pokémon GO, also supports the company's other games including Pikmin Bloom, Peridot and Monster Hunter Now. Developers use Niantic’s platform to build their own AR applications and experiences, either with the Lightship Platform or directly through the web with 8th Wall.

We believe that cultivating a workplace where our people are supported and included is essential to creating great products our community will love. Our mission emphasizes seeking and hiring diverse voices, including those who are traditionally underrepresented in the technology industry, and we consider this to be one of the most important values we hold close.

Niantic is a hybrid first company. We believe that in person interaction and collaboration fosters creativity, a sense of community, and is critical to our future success as a company. Our hybrid work schedules allow for a mix of remote and in-office work.

We're a hard-working, fun, and exciting group who value intellectual curiosity and a passion for problem-solving! We have growing offices located in San Francisco, Sunnyvale, Palo Alto, Bellevue, Kansas, London, Tokyo, Hamburg, Hyderabad, and Zürich. #LI-HYBRID

Similar Jobs

Playtika - VIP Account Specialist

Playtika

Romania (Hybrid)
6 Months ago
SOFTGAMES - Game Artist - 2D Casual Games - Fully Remote

SOFTGAMES

Berlin, Berlin, Germany (Remote)
3 Months ago
Ubisoft - Technical Cinematic Designer

Ubisoft

Bordeaux, Nouvelle-Aquitaine, France (On-Site)
1 Month ago
Cloud Chamber - Senior Combat Designer

Cloud Chamber

Novato, California, United States (Remote)
1 Month ago
Limit Break - Senior Mobile Game Designer

Limit Break

Tokyo, Japan (On-Site)
1 Month ago
ByteDance - Lark Integrated Marketing Intern - 2025 Start

ByteDance

Singapore (On-Site)
3 Months ago
Nintendo - National Retail Operations Manager

Nintendo

Redmond, Washington, United States (Hybrid)
10 Months ago
Milestone - Head of Regional Marketing, Americas

Milestone

Portland, Oregon, United States (Hybrid)
1 Month ago
Nintendo - Intern Online Design (m/f/d)

Nintendo

Frankfurt, Hessen, Germany (On-Site)
6 Months ago

Get notifed when new similar jobs are uploaded

Similar Skill Jobs

Tesla - Automation & Robotics Engineer

Tesla

Brandenburg, Germany (On-Site)
2 Months ago
prizepicks - Senior Quantitative UX Researcher

prizepicks

Atlanta, Georgia, United States (Remote)
1 Month ago
PerkinElmer - Software Product Manager

PerkinElmer

Thane, Maharashtra, India (On-Site)
6 Months ago
Playtech - Technical Writer

Playtech

Tartu, Tartu County, Estonia (On-Site)
1 Month ago
Tamatem Games - Senior Quality Assurance Representative

Tamatem Games

Amman Governorate, Jordan (On-Site)
1 Month ago
Sinch - Email Rendering & MJML Expert

Sinch

France (Remote)
1 Month ago
Varonis  - Technical Support Engineer L2

Varonis

Sydney, New South Wales, Australia (Remote)
1 Month ago
NVIDIA - Senior Staff Site Reliability Engineer - CDN

NVIDIA

California, United States (Hybrid)
1 Month ago
The Walt Disney Company - Member Experience Professional II - Branch

The Walt Disney Company

Lake Buena Vista, Florida, United States (On-Site)
1 Month ago
Scanline VFX - Director, Content Production

Scanline VFX

Los Angeles, California, United States (On-Site)
3 Months ago

Get notifed when new similar jobs are uploaded

Jobs in London, England, United Kingdom

ION - Internship - Data Science

ION

London, England, United Kingdom (On-Site)
6 Months ago
Rank group - Food & Beverage Team Lead

Rank group

Liverpool, England, United Kingdom (On-Site)
4 Months ago
Cloud Imperium Games - Vehicle Artist

Cloud Imperium Games

Manchester, England, United Kingdom (On-Site)
9 Months ago
Hutch - Senior Product Manager

Hutch

England, United Kingdom (Hybrid)
1 Month ago
Outplay - Product Marketing Manager

Outplay

Dundee, Scotland, United Kingdom (Hybrid)
2 Months ago
Netflix - Director, Payments - UK/Ireland

Netflix

London, England, United Kingdom (On-Site)
4 Months ago
Mattel  Inc  - Softlines Licensing Associate Manager

Mattel Inc

Slough, England, United Kingdom (On-Site)
4 Months ago
Rank group - Experienced Dealer

Rank group

Huddersfield, England, United Kingdom (On-Site)
5 Months ago
PlayStation Global - Senior Designer (Environments)

PlayStation Global

Guildford, England, United Kingdom (Hybrid)
1 Month ago
Playtech - Senior Linux Firmware Engineer

Playtech

Manchester, England, United Kingdom (On_site)
3 Months ago

Get notifed when new similar jobs are uploaded

Marketing Jobs

USE Insider - Conversational AI Consultant

USE Insider

İstanbul, İstanbul, Türkiye (Hybrid)
6 Months ago
The Walt Disney Company - Brand & Content Marketing Intern

The Walt Disney Company

Petaling Jaya, Selangor, Malaysia (On-Site)
1 Month ago
Onward Search - Web Producer (Marketing Technology)

Onward Search

Los Angeles, California, United States (Hybrid)
4 Months ago
Zuru - Marketing Executive (FMCG/CPG)

Zuru

Auckland, Auckland, New Zealand (On-Site)
4 Months ago
Inkittt - Senior Marketing Manager

Inkittt

San Francisco, California, United States (Hybrid)
1 Month ago
PAPAYA - Retargeting Lead

PAPAYA

Tel Aviv-Yafo, Tel Aviv District, Israel (On-Site)
1 Month ago
ByteDance - Consumer Marketing - B2C (Philippines E-commerce)

ByteDance

Taguig, Metro Manila, Philippines (On-Site)
3 Months ago
Assystems - Technicien Automatisme H/F

Assystems

Bois-Colombes, Île-de-France, France (On-Site)
6 Months ago
Assystems - Ingénieur Sureté H/F

Assystems

Laon, Hauts-de-France, France (On-Site)
6 Months ago
Kwalee - Lead Growth Manager

Kwalee

Royal Leamington Spa, England, United Kingdom (On-Site)
1 Month ago

Get notifed when new similar jobs are uploaded

About The Company

Niantic inspires people to explore the world, together. Our mission is to use emerging augmented reality (AR) technology to enrich our experiences as human beings in the physical world. Originally formed at Google in 2011, we are now an independent company with a strong group of investors including Nintendo, The Pokémon Company, and Alsop Louie Partners. We have offices located in San Francisco, Sunnyvale, Seattle, Lawrence, Los Angeles, Tokyo, London, Hamburg, and Zurich. 

Tokyo, Japan (Hybrid)

Tokyo, Japan (Hybrid)

Tokyo, Japan (Hybrid)

Tokyo, Japan (Hybrid)

Tokyo, Japan (Hybrid)

San Francisco, California, United States (Hybrid)

Bellevue, Washington, United States (Hybrid)

Sunnyvale, California, United States (Hybrid)

View All Jobs

Get notified when new jobs are added by Niantic

Level Up Your Career in Game Development!

Transform Your Passion into Profession with Our Comprehensive Courses for Aspiring Game Developers.

Job Common Plug