Retargeting Lead

Papaya is a TLV-based mobile games market leader with one of the fastest growth rates in the market and millions of players worldwide.

We’re looking for a passionate Senior Retargeting Manager who’s eager to establish themselves as a significant building block in a marketing team. In this role, you will plan and execute marketing strategies (retargeting and cross-promotion) and identify the best actions to drive high-quality users and revenue for our games. It will involve being a critical part of the marketing team, planning the short and long-term growth strategies for our mobile games, guiding the creative team, analyzing and collaborating with other teams to target the most relevant users to our games, and bringing them back.

• Lead and mentor a team of retargeting specialists to optimize retargeting campaigns and enhance player engagement.
• Develop comprehensive retargeting strategies aimed at re-engaging lapsed players and boosting retention rates.
• Design, implement, and manage multi-channel retargeting campaigns (Social, CTV, networks, etc.).
• Collaborate with Game Owners, Analytics, and Creative teams to produce compelling creative assets and messaging tailored to target segments.
• Continuously monitor and optimize campaigns through A/B testing, audience segmentation, and data-driven analysis.
• Report on campaign performance, insights, and areas for improvement to senior leadership.
• Stay updated on industry trends, technologies, and emerging platforms to ensure effective strategies.
• Own retargeting budgets and ensure campaigns are delivered within set ROI targets.

• 4+ years of hands-on experience in performance marketing, with a strong focus on retargeting campaigns in the gaming industry – must
• Proven track record of managing and optimizing large-scale Retargeting campaigns – must
• Experience in media buying and network partnership management with monthly budgets exceeding $1M
• Deep understanding of Retargeting strategies, segmentation, user funnel behavior, and personalization
• Technical proficiency with ad tech components and cross-platform tracking
• Strong analytical skills, with the ability to translate complex data into clear insights and strategic actions
• In-depth knowledge of mobile attribution tools and methodologies
• Excellent organizational and problem-solving abilities, with a creative and proactive approach
• Experience working cross-functionally with creative, data, and product teams