Manager, Marketing Analytics - AP Global Marketing

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Job Title: Manager, Marketing Analytics - AP Global Marketing
Reporting To: Associate Director, Marketing Analytics - AP Global Marketing
Department: Marketing Analytics & Media
Location: Santa Monica, CA

Your Platform
Founded in 1979, Activision has continuously disrupted the world of entertainment as a leader in the videogame industry. With a history of delivering iconic game changers -- like Pitfall®, Tony Hawk®, Guitar Hero®, Crash Bandicoot™, Skylanders™ and Call of Duty® -- our obsession is delighting our players around the globe. Focused and committed to innovation, we consistently deliver the most beloved, engaging and successful entertainment.

And while we have world-class franchises, infrastructure and resources, our success comes from a passionate, talented and diverse team of people producing greatness together. So, if you’re interested in our biggest priority, it’s our people.

We’re currently driving the next era for our company and community by creating amazing experiences for fans and continuing to make Activision an inclusive place where everyone can thrive.

Join us, make history. To learn more, check us out at www.activision.com, www.activisiongamesblog.com or @Activision on Instagram, Twitter/ X, Facebook and LinkedIn.

Your Mission
The Marketing Analytics team is responsible for providing measurement, insights, analyses, reporting, targeting opportunities, and strategic recommendations to internal and external teams across all Marketing channels and initiatives, including: organic social, media, lifecycle, creative and brand marketing.

Their work ranges from creative testing (qualitative and/or quantitative; in-person or virtually), business intelligence, goal and KPI setting, to data analysis, trend analysis, and econometric modeling for the above stated channels and broader cross-functional teams.

The Manager, Marketing Analytics will play a critical role in facilitating data-driven decisions to optimize marketing strategies and drive advanced measurement. This role will focus on analyzing player behavior, evaluating campaign performance, and identifying actionable insights to enhance the effectiveness of marketing initiatives. You will collaborate cross-functionally with other teams to understand the impact of marketing efforts at the top, middle, and bottom of the funnel.

Analytics and Insights

• Analyze the effectiveness of marketing campaigns across channels (digital, paid, lifecycle, etc.) to inform future strategies.

• Utilize statistics and modeling to drive higher marketing effectiveness, customer acquisition and retention.

• Proactively bring hypotheses and analyses forward that will help achieve Marketing goals.

Campaign/Creative Optimization

• Lead the design and analysis of various forms of testing for creative assets, messaging, and targeting strategies both qualitatively and quantitatively across mobile and console/pc business.

• Use vendor and internal data sources to recommend improvements to campaign and creative design.

• Create insights for various marketing channels

Strategic Growth Support

• Develop insights to support go-to-market strategies for new game launches, live-service updates, and seasonal events.

• Drive substantial gains across the marketing funnel metrics - from awareness, engagement, game install, purchase, retention, and cross-sell/upsell.

• Support international marketing teams with localized data insights and strategy recommendations.

Reporting and Forecasting

• Design innovative reporting and visualizations that make it easy to understand marketing performance at a glance.

• Proactively identify trends, risks, and opportunities to optimize marketing spend and player lifetime value.

Brand Partnerships

• Identify and evaluate potential brand partnership opportunities that align with our brand’s target audience, franchise values, and growth objectives.

• Collaborate with marketing and product teams to develop data-driven proposals for brand partnerships, ensuring measurable impact on player acquisition, engagement, and retention.

• Lead the analytics and performance evaluation of brand partnership campaigns, providing insights on KPIs, audience reach, and brand alignment.

• Research industry trends and competitor partnerships to position our brand as a leader in innovative and impactful brand collaborations.

Collaboration and Communication

• Present insights and recommendations to stakeholders across various levels, including senior leadership.

• Act as a liaison between marketing cross functional teams to ensure data-driven decision-making across all marketing channels.

• Drive skill development of analysts on the team in statistics and insights areas

Player Profile

Minimum Requirements:

• 7+ years of experience in the field of data analytics, data science, or a related domain.

• 2+ years of leadership experience leading a team of Analysts

• Background in Statistics, Mathematics, Finance

• SQL- beginning/intermediate level

• Previous experience with insight development and story-telling

• Dashboard development for Marketing

• Marketing goal setting experience

• Knowledge around quantitative and qualitative creative testing

• Self-starter and proactive

• Experience presenting to varying levels of stakeholders including cross-functional teams and C-Suite

• Can work across multiple projects at once and cross functionally

Our World
Activision Blizzard, Inc. is the world’s largest interactive entertainment company, with operations across North America, Europe, and Asia. We are home to some of the most beloved entertainment franchises including Call of Duty®, Destiny, Skylanders®, World of Warcraft®, Overwatch®, Diablo®, Candy Crush™, and Bubble Witch™. Our combined entertainment network delights hundreds of millions of monthly active users in 196 countries, making us the largest gaming network on the planet!

The video game industry and therefore our business is fast-paced and will continue to evolve. As such, the duties and responsibilities of this role may be changed as directed by the Company at any time to promote and support our business and relationships with industry partners.

We’re not just looking back at our decades-long legacy; we’re forging ahead to keep advancing gameplay with some of the most popular titles and sophisticated technology in the world. We have bold ambitions to create the most inclusive company as we know our success comes from the passionate, creative, and diverse teams within our organization.

We’re in the business of delivering fun and unforgettable entertainment for our player community to enjoy. And our future opportunities have never been greater — this could be your opportunity to level up.

Ready to Activate Your Future?

We love hearing from anyone who is enthusiastic about changing the games industry. Not sure you meet all qualifications? Let us decide! Research shows that women and members of other under-represented groups tend to not apply to jobs when they think they may not meet every qualification, when, in fact, they often do. At Activision Blizzard, we are committed to creating a diverse and inclusive environment and strongly encourage you to apply.

We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, protected veteran status, or any other basis protected by applicable law, and will not be discriminated against on the basis of disability. Click to find out more.

Accommodation Request: We are committed to working with and providing reasonable assistance to individuals with physical and mental disabilities. If you are a disabled individual requiring an accommodation to apply for an open position, please email your request to accommodationrequests@activisionblizzard.com. General employment questions cannot be accepted or processed here. Thank you for your interest.

Rewards

We provide a suite of benefits that promote physical, emotional and financial well-being for ‘Every World’ - we’ve got our employees covered!  Subject to eligibility requirements, the Company offers comprehensive benefits including:

• Medical, dental, vision, health savings account or health reimbursement account, healthcare spending accounts, dependent care spending accounts, life and AD&D insurance, disability insurance;
• 401(k) with Company match, tuition reimbursement, charitable donation matching;
• Paid holidays and vacation, paid sick time, floating holidays, compassion and bereavement leaves, parental leave;
• Mental health & wellbeing programs, fitness programs, free and discounted games, and a variety of other voluntary benefit programs like supplemental life & disability, legal service, ID protection, rental insurance, and others;
• If the Company requires that you move geographic locations for the job, then you may also be eligible for relocation assistance.

Eligibility to participate in these benefits may vary for part time and temporary full-time employees and interns with the Company.  You can learn more by visiting https://www.benefitsforeveryworld.com/.