Marketing Lead

About Us

At Gameopedia, our journey began in Norway with a simple mission: to be the geeky gamer friend who helps you find the perfect games and offers top-notch recommendations. From humble beginnings, we quickly made our mark, landing our first major customer a year later, one of Norway's largest news publications. This pivotal moment propelled us to expand our operations to India, starting with five passionate gamers working around a dining table in a small apartment.

Today, with offices in Oslo and Hyderabad, we serve industry-leading video game data and insights to the biggest companies worldwide, influencing millions of gaming decisions every day. Our evolution from a small start-up to an industry leader is driven by our dedication to providing gamers with extraordinary experiences. We are now transitioning into a product company, developing B2B and B2C products that will revolutionize how people engage with games.

We are scaling up our operations, and our vision over the next three years is to create extraordinary experiences for a billion gamers every day. Join us in this exciting journey and help us shape the future of gaming!

The Role

As a Marketing Lead, you will play a key role in driving Gameopedia’s digital presence, marketing automation, and SEO efforts. You will be responsible for optimizing our web assets, managing marketing technologies, and ensuring our digital marketing strategy is executed effectively. Your expertise in website management, HubSpot automation, SEO, and analytics will help strengthen our brand positioning and enhance customer engagement.

What You’ll Do

Website Management (Framer)

• Own and manage Gameopedia’s website using Framer.
• Build and maintain web pages, ensuring a seamless and engaging user experience.
• Implement redirects, tracking codes, and necessary technical optimizations.
• Serve as the primary point of contact for website updates and enhancements.

Marketing Automation (HubSpot & Lead Management)

• Set up and manage HubSpot marketing automation, including workflows, email campaigns, and lead scoring.
• Work with stakeholders to define and implement Marketing Qualified Lead (MQL) criteria.
• Create and manage forms, landing pages, and lead nurturing sequences.
• Ensure seamless integration of HubSpot with other marketing and sales tools.

SEO & Website Optimization

• Oversee technical SEO, including site speed optimization, structured data, and indexing strategies.
• Conduct keyword research and implement SEO best practices to improve organic rankings.
• Optimize content and landing pages for search visibility.
• Stay updated on Google algorithm changes and adjust SEO strategies accordingly.

Analytics & Performance Tracking

• Manage Google Analytics and provide insights on website traffic, conversions, and user behavior.
• Utilize SEMRush, Ahrefs, Moz, and other tools to analyze and improve digital performance.
• Generate reports and recommendations for continuous improvement.

General Marketing Support

• Collaborate with content, design, and growth teams to execute marketing campaigns.
• Identify opportunities for improving digital engagement and lead generation.
• Support paid marketing initiatives with tracking, A/B testing, and performance analysis.

Who You Are

• Experience: 5-10 years of experience in digital marketing, SEO, marketing automation, or web management.
• Technical Proficiency: Strong experience with Framer, HubSpot, Google Analytics, and SEMRush (or similar tools like Ahrefs, Moz, etc.).
• SEO Expertise: Deep understanding of technical SEO, keyword research, and content optimization.
• Marketing Automation Skills: Hands-on experience managing HubSpot workflows, email marketing, and lead scoring.
• Analytical Mindset: Ability to analyze data and translate insights into actionable marketing strategies.
• Problem-Solver: Self-motivated, detail-oriented, and able to work independently in a fast-paced environment.
• Collaboration: Strong communication and cross-functional teamwork skills.

Benefits:

• Competitive salary.
• Health insurance.
• Casual dress code.
• Dynamic, collaboration-friendly office environment.