SEO & ASO Marketing Expert

2 Months ago • 3 Years + • Editorial • Marketing

Job Summary

Job Description

Aristocrat Interactive seeks a skilled SEO & ASO Marketing Expert to develop and execute strategies improving partners' online visibility and app store presence. Responsibilities include managing SEO and ASO activities, defining brand positioning, preparing reports, developing and implementing SEO/ASO strategies (keyword research, on-page optimization, technical SEO audits, A/B testing app creatives), analyzing performance using tools like Google Analytics, Google Search Console, App Annie, and Sensor Tower, collaborating with cross-functional teams, and staying updated on industry trends. The role demands strong analytical, organizational, and communication skills, along with experience in SEO/ASO tools and preferably experience within the gambling/betting industry. The position is hybrid (3 days in office).
Must have:
  • 3+ years SEO/ASO experience
  • SEO/ASO strategy development & implementation
  • Proficient in SEO/ASO tools
  • Strong analytical & communication skills
  • Experience with Google Analytics, Google Search Console, App Annie, Sensor Tower
  • Data-driven decision making
Good to have:
  • Gambling/betting industry experience

Job Details

We are seeking a highly skilled and experienced Search Engine Optimization (SEO) and App Store Optimization (ASO) Marketing Expert to join our digital marketing team. The ideal candidate will be responsible for developing and executing strategies to improve our partners online visibility, search rankings, and app store presence. This role requires a deep understanding of SEO and ASO best practices, data-driven decision-making, and a proven track record of success.

General: 

  • Manage the SEO & ASO activities of the company partners. 

  • Work according to the partners brand style guide. 

  • Define and strengthen the brand's positioning, voice, and identity across all digital channels. 

  • Ensure consistent brand messaging and visual identity in all marketing materials and communications. 

  • Prepare weekly, monthly, quarterly and yearly reports 

 

 

SEO Strategy Development and Implementation: 

  • Develop and execute comprehensive SEO strategies to improve organic search rankings and drive website traffic. 

  • Conduct keyword research, on-page optimization, technical SEO audits, and backlink analysis. 

  • Optimize website content, metadata, and structure to enhance search engine visibility. 

  • Monitor and analyze website performance using tools such as Google Analytics, Google Search Console, and SEO software. 

 

ASO Strategy Development and Implementation: 

  • Develop and execute ASO strategies to improve app visibility, downloads, and rankings in app stores (iOS and Android). 

  • Conduct keyword research, optimize app titles, descriptions, and metadata. 

  • A/B test app store creatives, including icons, screenshots, and videos. 

  • Monitor and analyze app performance using tools such as App Annie, Sensor Tower, and app store analytics. 

 

Performance Analysis and Reporting: 

  • Track, measure, and report on key SEO and ASO metrics and campaign performance. 

  • Use data and analytics to identify opportunities for improvement and optimize strategies (as Google search console). 

  • Prepare detailed reports and presentations for internal stakeholders, providing actionable insights. 

 

Content Optimization and Link Building: 

  • Collaborate with content creators to ensure SEO best practices are integrated into content creation. 

  • Develop and execute link-building strategies to improve domain authority and search rankings. 

  • Conduct competitor analysis to identify gaps and opportunities for content and link building. 

 

Collaboration and Coordination: 

  • Work closely with cross-functional teams, including content, design, development, and product, to ensure SEO and ASO strategies are aligned with business goals. 

  • Coordinate with external agencies and vendors as needed to support SEO and ASO initiatives. 

 

Continuous Improvement: 

  • Stay updated with the latest trends, algorithm updates, and best practices in SEO and ASO. 

  • Identify and implement new tools and technologies to enhance SEO and ASO efforts. 

  • Continuously test and iterate on strategies to improve search and app store performance. 

What We're Looking For

 

  • This is a hands-on position. 

  • Reary to work overtime with partners from different time zone. 

  • Excellent written and verbal communication skills. 

  • 3+ years of experience in SEO and ASO, with a proven track record of success. 

  • Experience with gambling and/or betting – an advantage. 

  • Strong knowledge of SEO and ASO best practices, tools, and techniques. 

  • Experience with SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, and Moz. 

  • Experience with ASO tools such as App Annie, Sensor Tower, and app store analytics. 

  • Excellent analytical, organizational, and project management skills. 

  • Ability to work independently and as part of a team in a fast-paced environment. Hybrid job. 3 day’s at the office. 

  • Demonstrated accuracy with consistent attention to detail. 

  • Possess independent judgment, discretion, and initiative in the absence of specific directions from management 

  • Thrives in a fast-paced, dynamic work environment and can work effectively and efficiently while maintaining a high level of member service 

  • Organized with excellent time-management skills 

Company Summary

Aristocrat Interactive  

Aristocrat Interactive is Aristocrat Leisure Limited’s (ASX:ALL) regulated online Real Money Gaming (RMG) business and was formed in 2024 when the Anaxi and NeoGames businesses (Anaxi, NeoGames, Aspire Global, BtoBet, and Pariplay) came together.  The business is an industry leader in content and technology solutions for online RMG, with a full-service offering that includes content, proprietary technology platforms and a range of value added services across iLottery, iGaming and Online Sports Betting (OSB). 

About Aristocrat

Aristocrat Leisure Limited (ASX: ALL) is a leading gaming content creation company powered by technology to deliver industry-leading casino games together with mobile games and online real money games, collectively entertaining millions of players worldwide, every day. Headquartered in Sydney, Australia, Aristocrat has three operating business units, spanning regulated land-based gaming (Aristocrat Gaming), mobile games publishing (Pixel United) and regulated online real money (Aristocrat Interactive). Our team of over 8,500 people across the globe are united by our company mission to bring joy to life through the power of play.

Our Values

  • All about the Player

  • Talent Unleashed

  • Collective Brilliance

  • Good Business Good Citizen

Travel Expectations

None

Additional Information

Depending on the nature of your role, you may be required to register with the Nevada Gaming Control Board (NGCB) and/or other gaming jurisdictions in which we operate.

At this time, we are unable to sponsor work visas for this position. Candidates must be authorized to work in the job posting location for this position on a full-time basis without the need for current or future visa sponsorship.

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About The Company

Aristocrat Leisure Limited is an ASX20 listed company and one of the world’s leading providers of gaming solutions. We’re licensed in over 300 jurisdictions and operate in over 90 countries around the world. We’re also proud to have a team of over 7000 employees that deliver outstanding results by pushing the boundaries of innovation, creativity and technology each day. We offer a diverse range of products and services including electronic gaming machines, social gaming and casino management systems, but it doesn’t stop there. Despite our global presence and exponential growth, we remain an ideas company at heart that is committed to delivering outstanding results for our customers and players and an unparalleled experience for our employees, who have the opportunity to grow, be inspired and be the best they can be.


Our values of Talent Unleashed, All About the Player, Collective Brilliance and Good Business, Good Citizen guide and inspire us to live our mission of bringing joy to life through the power of play – every day.  


Come and join us – let’s play!


𝘗𝘭𝘦𝘢𝘴𝘦 𝘣𝘦 𝘢𝘭𝘦𝘳𝘵 𝘵𝘰 𝘴𝘤𝘢𝘮𝘴 𝘰𝘧𝘧𝘦𝘳𝘪𝘯𝘨 𝘦𝘮𝘱𝘭𝘰𝘺𝘮𝘦𝘯𝘵 𝘰𝘱𝘱𝘰𝘳𝘵𝘶𝘯𝘪𝘵𝘪𝘦𝘴. 𝘈𝘯𝘺 𝘤𝘰𝘮𝘮𝘶𝘯𝘪𝘤𝘢𝘵𝘪𝘰𝘯 𝘵𝘰 𝘤𝘢𝘯𝘥𝘪𝘥𝘢𝘵𝘦𝘴 𝘳𝘦𝘨𝘢𝘳𝘥𝘪𝘯𝘨 𝘦𝘮𝘱𝘭𝘰𝘺𝘮𝘦𝘯𝘵 𝘰𝘱𝘱𝘰𝘳𝘵𝘶𝘯𝘪𝘵𝘪𝘦𝘴 𝘢𝘵 𝘈𝘳𝘪𝘴𝘵𝘰𝘤𝘳𝘢𝘵 𝘰𝘳 𝘪𝘵𝘴 𝘴𝘶𝘣𝘴𝘪𝘥𝘪𝘢𝘳𝘪𝘦𝘴 𝘸𝘪𝘭𝘭 𝘤𝘰𝘮𝘦 𝘧𝘳𝘰𝘮 𝘢𝘯 @𝘢𝘳𝘪𝘴𝘵𝘰𝘤𝘳𝘢𝘵.𝘤𝘰𝘮, @𝘣𝘪𝘨𝘧𝘪𝘴𝘩𝘨𝘢𝘮𝘦𝘴.𝘤𝘰𝘮, @𝘱𝘪𝘹𝘦𝘭𝘶𝘯𝘪𝘵𝘦𝘥.𝘤𝘰𝘮, 𝘰𝘳 @𝘱𝘳𝘰𝘥𝘶𝘤𝘵𝘮𝘢𝘥𝘯𝘦𝘴𝘴.𝘤𝘰𝘮 𝘦𝘮𝘢𝘪𝘭 𝘢𝘥𝘥𝘳𝘦𝘴𝘴. 𝘍𝘳𝘰𝘮 𝘵𝘪𝘮𝘦 𝘵𝘰 𝘵𝘪𝘮𝘦, 𝘈𝘳𝘪𝘴𝘵𝘰𝘤𝘳𝘢𝘵 𝘮𝘢𝘺 𝘶𝘴𝘦 𝘢𝘯 𝘦𝘹𝘵𝘦𝘳𝘯𝘢𝘭 𝘢𝘨𝘦𝘯𝘤𝘺 𝘧𝘰𝘳 𝘳𝘦𝘤𝘳𝘶𝘪𝘵𝘮𝘦𝘯𝘵 𝘱𝘶𝘳𝘱𝘰𝘴𝘦𝘴, 𝘩𝘰𝘸𝘦𝘷𝘦𝘳 𝘵𝘩𝘦𝘺 𝘸𝘪𝘭𝘭 𝘯𝘦𝘷𝘦𝘳 𝘳𝘦𝘲𝘶𝘦𝘴𝘵 𝘱𝘢𝘺𝘮𝘦𝘯𝘵𝘴 𝘰𝘧 𝘢𝘯𝘺 𝘴𝘰𝘳𝘵.

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