SEO & ASO Marketing Expert

3 Months ago • 3 Years + • Editorial • Marketing

Job Summary

Job Description

Aristocrat Interactive seeks a skilled SEO & ASO Marketing Expert to develop and execute strategies improving partners' online visibility and app store presence. Responsibilities include managing SEO and ASO activities, defining brand positioning, preparing reports, developing and implementing SEO/ASO strategies (keyword research, on-page optimization, technical SEO audits, A/B testing app creatives), analyzing performance using tools like Google Analytics, Google Search Console, App Annie, and Sensor Tower, collaborating with cross-functional teams, and staying updated on industry trends. The role demands strong analytical, organizational, and communication skills, along with experience in SEO/ASO tools and preferably experience within the gambling/betting industry. The position is hybrid (3 days in office).
Must have:
  • 3+ years SEO/ASO experience
  • SEO/ASO strategy development & implementation
  • Proficient in SEO/ASO tools
  • Strong analytical & communication skills
  • Experience with Google Analytics, Google Search Console, App Annie, Sensor Tower
  • Data-driven decision making
Good to have:
  • Gambling/betting industry experience

Job Details

We are seeking a highly skilled and experienced Search Engine Optimization (SEO) and App Store Optimization (ASO) Marketing Expert to join our digital marketing team. The ideal candidate will be responsible for developing and executing strategies to improve our partners online visibility, search rankings, and app store presence. This role requires a deep understanding of SEO and ASO best practices, data-driven decision-making, and a proven track record of success.

General: 

  • Manage the SEO & ASO activities of the company partners. 

  • Work according to the partners brand style guide. 

  • Define and strengthen the brand's positioning, voice, and identity across all digital channels. 

  • Ensure consistent brand messaging and visual identity in all marketing materials and communications. 

  • Prepare weekly, monthly, quarterly and yearly reports 

 

 

SEO Strategy Development and Implementation: 

  • Develop and execute comprehensive SEO strategies to improve organic search rankings and drive website traffic. 

  • Conduct keyword research, on-page optimization, technical SEO audits, and backlink analysis. 

  • Optimize website content, metadata, and structure to enhance search engine visibility. 

  • Monitor and analyze website performance using tools such as Google Analytics, Google Search Console, and SEO software. 

 

ASO Strategy Development and Implementation: 

  • Develop and execute ASO strategies to improve app visibility, downloads, and rankings in app stores (iOS and Android). 

  • Conduct keyword research, optimize app titles, descriptions, and metadata. 

  • A/B test app store creatives, including icons, screenshots, and videos. 

  • Monitor and analyze app performance using tools such as App Annie, Sensor Tower, and app store analytics. 

 

Performance Analysis and Reporting: 

  • Track, measure, and report on key SEO and ASO metrics and campaign performance. 

  • Use data and analytics to identify opportunities for improvement and optimize strategies (as Google search console). 

  • Prepare detailed reports and presentations for internal stakeholders, providing actionable insights. 

 

Content Optimization and Link Building: 

  • Collaborate with content creators to ensure SEO best practices are integrated into content creation. 

  • Develop and execute link-building strategies to improve domain authority and search rankings. 

  • Conduct competitor analysis to identify gaps and opportunities for content and link building. 

 

Collaboration and Coordination: 

  • Work closely with cross-functional teams, including content, design, development, and product, to ensure SEO and ASO strategies are aligned with business goals. 

  • Coordinate with external agencies and vendors as needed to support SEO and ASO initiatives. 

 

Continuous Improvement: 

  • Stay updated with the latest trends, algorithm updates, and best practices in SEO and ASO. 

  • Identify and implement new tools and technologies to enhance SEO and ASO efforts. 

  • Continuously test and iterate on strategies to improve search and app store performance. 

What We're Looking For

 

  • This is a hands-on position. 

  • Reary to work overtime with partners from different time zone. 

  • Excellent written and verbal communication skills. 

  • 3+ years of experience in SEO and ASO, with a proven track record of success. 

  • Experience with gambling and/or betting – an advantage. 

  • Strong knowledge of SEO and ASO best practices, tools, and techniques. 

  • Experience with SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, and Moz. 

  • Experience with ASO tools such as App Annie, Sensor Tower, and app store analytics. 

  • Excellent analytical, organizational, and project management skills. 

  • Ability to work independently and as part of a team in a fast-paced environment. Hybrid job. 3 day’s at the office. 

  • Demonstrated accuracy with consistent attention to detail. 

  • Possess independent judgment, discretion, and initiative in the absence of specific directions from management 

  • Thrives in a fast-paced, dynamic work environment and can work effectively and efficiently while maintaining a high level of member service 

  • Organized with excellent time-management skills 

Company Summary

Aristocrat Interactive  

Aristocrat Interactive is Aristocrat Leisure Limited’s (ASX:ALL) regulated online Real Money Gaming (RMG) business and was formed in 2024 when the Anaxi and NeoGames businesses (Anaxi, NeoGames, Aspire Global, BtoBet, and Pariplay) came together.  The business is an industry leader in content and technology solutions for online RMG, with a full-service offering that includes content, proprietary technology platforms and a range of value added services across iLottery, iGaming and Online Sports Betting (OSB). 

About Aristocrat

Aristocrat Leisure Limited (ASX: ALL) is a leading gaming content creation company powered by technology to deliver industry-leading casino games together with mobile games and online real money games, collectively entertaining millions of players worldwide, every day. Headquartered in Sydney, Australia, Aristocrat has three operating business units, spanning regulated land-based gaming (Aristocrat Gaming), mobile games publishing (Pixel United) and regulated online real money (Aristocrat Interactive). Our team of over 8,500 people across the globe are united by our company mission to bring joy to life through the power of play.

Our Values

  • All about the Player

  • Talent Unleashed

  • Collective Brilliance

  • Good Business Good Citizen

Travel Expectations

None

Additional Information

Depending on the nature of your role, you may be required to register with the Nevada Gaming Control Board (NGCB) and/or other gaming jurisdictions in which we operate.

At this time, we are unable to sponsor work visas for this position. Candidates must be authorized to work in the job posting location for this position on a full-time basis without the need for current or future visa sponsorship.

Similar Jobs

WebFX - Remote Copywriter: Finance/Investment/Money/Business

WebFX

Philippines (Remote)
8 Months ago
WebFX - Technical Sourcing Specialist/Recruiter

WebFX

Belize (Remote)
4 Months ago
The E.W. Scripps Company - Digital Content Producer

The E.W. Scripps Company

Nashville, Tennessee, United States (On-Site)
1 Month ago
eBay - Sr. Technical Program Manager

eBay

Portland, Oregon, United States (Hybrid)
3 Weeks ago
Kokotree - Script Writers

Kokotree

Wilmington, North Carolina, United States (On-Site)
7 Months ago
Elsewhere - Video Content Creator (CONTRACT)

Elsewhere

San Francisco, California, United States (Remote)
6 Months ago
Sporty Group - Social Media Manager (Swahili Speaking)

Sporty Group

Tanzania (Remote)
5 Months ago
Keywords Studios - Japanese Trust and Safety Moderator

Keywords Studios

Tokyo, Japan (Remote)
3 Months ago
Blazesoft - SEO Editor (Remote)

Blazesoft

(Remote)
2 Months ago

Get notifed when new similar jobs are uploaded

Similar Skill Jobs

LeoVegas - SEO Executive

LeoVegas

Sliema, Malta (Hybrid)
3 Weeks ago
Rackspace Technology - Marketing Operations Analyst II

Rackspace Technology

Gurugram, Haryana, India (Remote)
3 Months ago
WebFX - Remote Copywriter: Technology & SaaS

WebFX

South Africa (Remote)
8 Months ago
Mobiloitte - Senior WordPress Developer

Mobiloitte

India (Remote)
1 Month ago
Sportskeeda - Content Writer - NASCAR and Motorsports

Sportskeeda

India (Remote)
5 Months ago
KBG Blockchain Game Studios - Marketing Manager

KBG Blockchain Game Studios

Ho Chi Minh City, Vietnam (On-Site)
3 Months ago
London stock Exchange - Web & Marketing Technology Specialist

London stock Exchange

Bengaluru, Karnataka, India (On-Site)
1 Month ago
eBay - Web (FE) Engineer

eBay

Bengaluru, Karnataka, India (Hybrid)
3 Weeks ago
Survay Monkey - Senior Brand Copywriter

Survay Monkey

Heredia, Heredia Province, Costa Rica (Hybrid)
2 Months ago
Hudl - Brand Design Intern

Hudl

Lincoln, Nebraska, United States (On-Site)
1 Month ago

Get notifed when new similar jobs are uploaded

Jobs in Barcelona, Catalonia, Spain

Lionbridge Games - Project Manager

Lionbridge Games

Madrid, Community Of Madrid, Spain (On-Site)
4 Months ago
IO Interactive - Writer

IO Interactive

Barcelona, Catalonia, Spain (Hybrid)
1 Month ago
fortis games - Senior Business Intelligence Analyst

fortis games

Spain (Remote)
1 Month ago
Skydance - Environment Modeling Lead Artist

Skydance

Madrid, Community Of Madrid, Spain (Hybrid)
2 Months ago
Devoteam - Cybersecurity Project Manager

Devoteam

Basque Country, Spain (Remote)
8 Months ago
Dentsu Aegis - Paid Social Executive

Dentsu Aegis

Madrid, Community Of Madrid, Spain (Hybrid)
1 Month ago
Sandsoft Games - Senior Data Scientist

Sandsoft Games

Barcelona, Catalonia, Spain (On-Site)
6 Months ago
Tesla - Training Coordinator - Parts Operations

Tesla

Fuenlabrada, Community Of Madrid, Spain (On-Site)
4 Months ago
Valeo - Project Buyer Internship

Valeo

Martos, Andalusia, Spain (On-Site)
4 Months ago
PwC - Profesionales con experiencia | Barcelona

PwC

Barcelona, Catalonia, Spain (On-Site)
9 Months ago

Get notifed when new similar jobs are uploaded

Editorial Jobs

Sportskeeda - Content Writer - NBA & WNBA (PFN)

Sportskeeda

India (On-Site)
8 Months ago
ElevenLabs - Mobile Content & Strategy Operations

ElevenLabs

United Kingdom (Remote)
3 Months ago
bytedance - Content Moderator - Nepali Speaker

bytedance

Gurugram, Haryana, India (On-Site)
2 Months ago
bytedance - Content Partnership Intern (Lemon8)

bytedance

San Jose, California, United States (On-Site)
2 Months ago
Sportskeeda - Content Writer - NASCAR and Motorsports

Sportskeeda

India (Remote)
5 Months ago
Inwave - Music Content Creator

Inwave

(On-Site)
2 Months ago
Keywords Studios - Content Moderator - Italian (Video Games) - Remote

Keywords Studios

Silesian Voivodeship, Poland (Remote)
2 Months ago
Tesla - Factory Tours, Events

Tesla

Brandenburg, Germany (On-Site)
4 Months ago
The Walt Disney Company - KABC Freelance General Assignment Reporter

The Walt Disney Company

Glendale, California, United States (On-Site)
7 Months ago
Ubisoft - Internal Communications Assistant

Ubisoft

Paris, Île-de-France, France (On-Site)
2 Months ago

Get notifed when new similar jobs are uploaded

About The Company

Aristocrat Leisure Limited (ASX: ALL) is a leading gaming content creation company powered by technology to deliver industry-leading casino games together with mobile games and online real money games, collectively entertaining millions of players worldwide, every day. Headquartered in Sydney, Australia, Aristocrat has three operating business units, spanning regulated land-based gaming (Aristocrat Gaming),social casino (Product Madness)and regulated online real money (Aristocrat Interactive). Our team of over 8,500 people across the globe are united by our company mission tobring joy to life through the power of play.For further information visit the Group's website at

Gurugram, Haryana, India (Hybrid)

Noida, Uttar Pradesh, India (Hybrid)

Noida, Uttar Pradesh, India (Hybrid)

Noida, Uttar Pradesh, India (Hybrid)

Noida, Uttar Pradesh, India (Hybrid)

Gurugram, India (Hybrid)

Noida, Uttar Pradesh, India (Hybrid)

Noida, Uttar Pradesh, India (Hybrid)

Atlantic City, New Jersey, United States (Remote)

View All Jobs

Get notified when new jobs are added by Aristocrat

Level Up Your Career in Game Development!

Transform Your Passion into Profession with Our Comprehensive Courses for Aspiring Game Developers.

Job Common Plug