Demand Generation Manager
About the job
Summary
The Demand Generation Manager at Sonar will be a pivotal member of the Growth Marketing team, collaborating closely with Sales and SDR teams. Responsibilities include developing and executing GTM programs that are prescriptive, targeted, and efficient; gathering feedback from SDRs and Sales; analyzing funnel metrics; executing targeted ABM plays; continuously improving GTM strategies based on qualitative and quantitative feedback; and developing innovative strategies. This role acts as a liaison between sales and growth regarding GTM and ABM execution. The ideal candidate has 6+ years of experience in digital marketing, campaigns, and/or demand generation, a proven track record of successful multi-channel campaigns, and experience with paid social, content syndication, and ABM. Strong communication, data analysis, and cross-functional team leadership skills are crucial.
Must have:
- 6+ years in digital marketing/demand generation
- Successful multi-channel campaign execution
- Experience with paid social, content syndication & ABM
- Cross-functional team leadership
- Data-driven marketing expertise
Perks:
- Dynamic work culture
- Respectful and kind environment
- Growth mindset and continuous learning
- Work-life balance with flexible work policy (hybrid)
- Diverse and inclusive workplace
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Why should I Apply:
At Sonar, we’re a group of brilliant, motivated, and driven professionals working hard to help organizations build responsible, secure, high-quality code quickly and systematically. We build solutions that don’t just solve symptoms of problems – we fix problems at the source – source code, to be specific.
We have a dynamic culture with employees worldwide and hub offices in the USA, Switzerland, the UK, Singapore, and Germany. We believe team members should have the opportunity to come to work every day, work on a product they are proud of, love what they do, and feel energized by their peers. With our roots deep in the open source community, we’re all about the mission: provide solutions that deliver Clean Code.
The impact you will have
The Demand Generation Manager will play a pivotal role on the Growth Marketing team as a driver of collaboration between the Sales, SDR & Growth Marketing teams. This role will be responsible the development GTM programs that meet the needs of the sales team by being prescriptive, targeted & efficient
On a daily basis, you will
The average day for this role will consist of gathering feedback from the SDR & Sales team on business needs, analyzing funnel metrics for areas of improvement and executing on targeted ABM plays to drive pipeline. The Demand Generation Manager will continuously work to improve existing GTM strategies, optimize based on qualitative & quantitative feedback and develop new, innovative strategies for testing. This role will act as the liaison between the sales and growth organization when it comes to GTM & ABM execution.
The skills you will demonstrate
- 6+ years of experience in digital marketing, campaigns and/or demand generationProven track record of developing and executing successful multi-channel campaigns
- Experience in paid social, content syndication & ABM preferred
- Ability to drive cross-functional teams required
- Data-driven marketer with a deep understanding of inbound and outbound marketing tactics and lead nurturing
- Strong communications and listening skills
- Autonomous and being able to make best course of decision and action with limited information
- Team player, receiving and giving feedback as well as sharing knowledge
- Can-do attitude: challenging status-quo, leading and contributing to key improvements and innovations
- Established leader within the organization
The ideal candidate is adaptable and flexible to change, willing to collaborate with other SMEs across multiple departments without losing sight of the end goal & willing to lead from the front and remove obstacles in the way of campaign execution as applicable. Additionally, the ideal candidate would exemplify the following traits:
Why you will love it here:
• Our culture and mission set us apart. We have a dynamic work culture that values respect and kindness – and embraces the right to fail (and get right back up again!). We believe that the best idea wins and everyone has a voice.
• We believe that great people make a great company. We value people skills as much as technical skills and strive to keep things friendly and laid-back while still being passionate leaders in our domains. Our 550+ SonarSourcers from 33 different nationalities can relate!
• We embrace work-life balance. It is important to maintain a healthy work-life balance. This is why we have a flexible work policy that includes remote and in-office hybrid work (minimum three days a week in the office - Monday/Tuesday/Thursday).
• We have a growth mindset. We love to learn and believe that continuous education is critical to our success. In an ever-changing industry, new skills are a must, and we're happy to help our team acquire them.
We prioritize Diversity, Equity, and Inclusion:
At Sonar, we are a global workforce and recognize the value of different backgrounds, and global cultures.
We are committed to creating a diverse work environment and are proud to be an equal-opportunity employer. All qualified applicants will be considered for employment without regard to race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
All offers of employment at Sonar are contingent upon the clear results of a comprehensive background check conducted prior to the start date.
Please note that applications submitted through agencies or third-party recruiters will not be considered.
Why you will love it here:
• Our culture and mission set us apart. We have a dynamic work culture that values respect and kindness – and embraces the right to fail (and get right back up again!). We believe that the best idea wins and everyone has a voice.
• We believe that great people make a great company. We value people skills as much as technical skills and strive to keep things friendly and laid-back while still being passionate leaders in our domains. Our 550+ SonarSourcers from 33 different nationalities can relate!
• We embrace work-life balance. It is important to maintain a healthy work-life balance. This is why we have a flexible work policy that includes remote and in-office hybrid work (minimum three days a week in the office - Monday/Tuesday/Thursday).
• We have a growth mindset. We love to learn and believe that continuous education is critical to our success. In an ever-changing industry, new skills are a must, and we're happy to help our team acquire them.
We prioritize Diversity, Equity, and Inclusion:
At Sonar, we are a global workforce and recognize the value of different backgrounds, and global cultures.
We are committed to creating a diverse work environment and are proud to be an equal-opportunity employer. All qualified applicants will be considered for employment without regard to race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
All offers of employment at Sonar are contingent upon the clear results of a comprehensive background check conducted prior to the start date.
Please note that applications submitted through agencies or third-party recruiters will not be considered.
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