Marketing Executive (FMCG/CPG)
Job Summary
Job Description
ZURU seeks a Marketing Executive to support the Millie Moon brand's marketing initiatives. Responsibilities include managing influencer relationships, executing paid campaigns, supporting NPD launches, collaborating with PR agencies, leading grassroots activations, and contributing to budget reconciliation. The role requires strong communication, analytical skills, and experience in digital media and influencer marketing. This position offers the opportunity to work across multiple international markets and contribute to a global brand strategy. The ideal candidate will be passionate about marketing and thrive in a dynamic environment.
Must have:
- Lead influencer relationships and campaigns
- Execute paid social media campaigns
- Support NPD launches into new markets
- Manage PR agency collaborations
- Lead local grassroots marketing activations
- Strong communication and analytical skills
- Experience in digital media and influencer marketing
Perks:
- Culture for Growth
- Health & Well Being Benefits (including an onsite 24/7 gym)
- Global Opportunities
- Competitive Remuneration
- Lots of fresh fruit, coffee, pals fridge and more
5 skills required
Job Details
Join us as Marketing Executive and work on impactful marketing initiatives for a global baby brand, driving results across markets and disciplines! 🚀
ZURU is on a mission to disrupt across industries, challenge the status quo and catalyst change through radical innovation and automation advances. This is in play in different pillars of the company: ZURU Toys are re-imagining what it means to play; ZURU Tech is shaping a better future by leading the next building revolution; ZURU Edge is pioneering new generation FMCG brands to better serve modern consumers.
Founded in 2003 by EY Entrepreneur of the Year and World Entrepreneur Hall of Fame brothers Nick and Mat Mowbray, ZURU has quickly grown to a team of over 5000 direct and indirect members across more than 30 international locations!
One of the largest toy companies in the world, globally recognised and award-winning brands include Bunch O Balloons, Mini Brands, XSHOT, Rainbocorns and Smashers. Our global FMCG brands include MONDAY Haircare, Rascals, NOOD, BONKERS, Gumi Yum Surprise, and more!
Position overview:
Be a key member of the Baby Vertical Brand Marketing Team, supporting with the development and execution of strategic marketing initiatives across a wide range of marketing disciplines, including digital media, influencers, grassroots activations and more. In this role, you will work across multiple international markets on a globally leading brand with the opportunity to lead key marketing projects at a global and local scale.
Roles & Responsibilities
- Support the Marketing Manager and wider brand marketing team to bring best-in-class marketing strategies to life for the Millie Moon brand, including:
- Lead relationships with our core brand influencer team, writing briefs and monitoring performance to ensure the team delivers best-in-class content
- Execution of paid influencer campaigns, including drafting content briefs & KPIs, setting budgets, approving content & evaluating performance
- Influencer seeding campaigns, working with our global in-house influencer team to manage seeding hundreds of influencers & secure content
- Support in the day-to-day execution of global social calendars, reporting and content management of owned channels.
- Supporting NPD launches into new markets, including preparing product positioning, conducting competitor research, developing product launch marketing strategy and collaborating with internal teams to execute activity
- Lead day-to-day relationship with our global PR agencies, reviewing collaborations and press opportunities and holding accountable against KPIs
- Lead execution of local grassroots marketing activations, including sourcing activation ideas, managing execution and evaluating ROI
- Support in the reconciliation of brand marketing budgets with support from Marketing Manager.
- Collaborate and work cross functionally with the wider brand marketing, content and creative teams to cross pollinate learnings and provide support as needed
- Influence brand strategy and growth opportunity recommendations leveraging customer, consumer, and brand data
- Suggest content ideas across brand channels that align with overarching platform and content strategy
- Support in the creation of core brand assets, including presentations to be utilised by the wider business
- Support in the reporting of marketing activity, to assist in team decision making
Skills & Experience
- Degree in Marketing, Business or equivalent
- 1-2 years’ experience in a marketing role, with a growing understanding of core marketing principles, preferably brand marketing, digital media and influencers
- Ability to multi-task and be able to set priorities and stay focused in a dynamic and changing environment
- Apply creative yet analytical thinking with a hunger to continuously grow and learn
- Strong verbal and written communication skills
- Ability to use Microsoft Office programs
- You are passionate about Marketing
- You are excited to contribute to our dynamic office culture!
LIFE@ZURU
At ZURU, we have cultivated a high-performing culture that encourages excellence. Our team works towards ambitious goals, learning, performing, and improving together, all while having fun. We empower talented individuals to do their best work every day.
At ZURU, you get out what you put in. You are responsible for driving your own career and we provide the platform to achieve it. As ZURU is on such a fast growth trajectory, there are opportunities here that you won’t find anywhere else.
We recognise that ZURU’s success stems from our people and you can only be at your best when you are looking after yourself. ZURU encourages all our team members to invest in their wellbeing by providing an array of benefits and tools.
WHAT WE OFFER
🌱 Culture for Growth
🧘 Health & Well Being Benefits (including an onsite 24/7 gym)
🌎 Global Opportunities
💡 Surrounded by an A Player Team
💰 Competitive Remuneration
🐶 Furry Office Friends
🍓 Lots of fresh fruit, coffee, pals fridge and more
ZURU – Tomorrow Reimagined
#LI-JK1
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