Senior Brand Manager

2 Hours ago • 5 Years +

Job Summary

Job Description

As a Senior Brand Manager, you will be responsible for managing select Core brands, deploying global strategies, and executing across the marketing mix. Your responsibilities include developing market activation plans, managing brand Profit & Loss, understanding both online and offline business models, managing brand equity, and collaborating with sales teams. You will drive superior execution of programs to bring brand strategies to life. This role requires leading key activities and driving brand share growth.
Must have:
  • Bachelor's degree
  • 5+ years of brand marketing experience
  • Experience delivering insights-based communications
  • Experience in a fast-paced environment
Good to have:
  • Master's degree
  • Ability to collaborate with global teams
  • Strong financial capabilities and business acumen
  • Understanding of AI deployment
  • Experience in OTC/Nutrition category

Job Details

Are you looking for a brand management role that allows you the opportunity to shape promotional effectiveness?  If so, this Product Brand Management Rx Manager role could be an ideal position to explore.

As a Product Brand Management Manager, you will be responsible for select Core brands within the business portfolio. You will oversee the effective deployment of global strategies and execute across all areas of the marketing mix to achieve short-term and long-term brand sales and profit objectives.

This role will provide YOU the opportunity to lead key activities to progress YOUR career.  These responsibilities include some of the following:

  • Lead the development of annual market activation planning focused on 3-year growth drivers, working with a brand centric cross-functional team
  • Be accountable for delivery of annual brand Profit & Loss (P&L), including sales and profit results and actively manage budget items
  • Solid Marketing Foundation with E2E marketing experience incl. product innovation; media strategy; social capability
  • Understand both online and offline business modeling
  • Manage brand equity through successful deployment and localization of global toolkits
  • Manage agency and cross-functional relationships at local level to deliver breakthrough results
  • Drive superior execution of programs and plans to bring the brand strategies to life, including for example media, creative development, digital programs
  • Collaborate with the sales team to drive strong customer engagement and more than fair share in-store support

Why you?

Basic Qualifications:

We are looking for professionals with these required skills to achieve our goals:

  • Bachelor’s degree
  • 5 or more years of brand marketing or commercial management experience
  • Experience delivering insights-based consumer communications delivering brand share growth
  • Experience working in a fast paced, entrepreneurial environment

Preferred Qualifications:

If you have the following characteristics, it would be a plus:

  • Master’s degree
  • Ability to collaborate with global teams and deliver results in a matrix organization
  • Strong financial capabilities and business acumen
  • Ability to adapt and work effectively within a variety of situations including organizational changes and changes in job demands
  • Better to have good understanding on AI deployment
  • Highly restricted category (OTC/ Nutrition) background or experience will be preferred

Care to join us. Find out what life at Haleon is really like www.haleon.com/careers/

At Haleon we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives, generates curiosity to create unmatched understanding of each other, and promotes fair and equitable outcomes for everyone. We're striving to create a climate where we celebrate our diversity in all forms by treating each other with respect, listening to different viewpoints, supporting our communities, and creating a workplace where your authentic self belongs and thrives. We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are.

As you apply, we will ask you to share some personal information, which is entirely voluntary. We want to have an opportunity to consider a diverse pool of qualified candidates and this information will assist us in meeting that objective and in understanding how well we are doing against our inclusion and diversity ambitions. We would really appreciate it if you could take a few moments to complete it. Rest assured, Hiring Managers do not have access to this information and we will treat your information confidentially.

Haleon is an Equal Opportunity Employer. All qualified applicants will receive equal consideration for employment without regard to race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class.

Important note to candidates:
 
The Haleon recruitment team will only contact you using a Haleon email account (@haleon.com). If you are not sure whether the email you received is from Haleon, please get in touch. 

Accommodation Requests

If you require a reasonable accommodation or other assistance to apply for a job at Haleon at any stage of the application process, please let your recruiter know by providing them with a description of specific accommodations you are requesting. We’ll provide all reasonable accommodations to support you throughout the recruitment process and treat all information you provide us in confidence.

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About The Company

Hello. We’re Haleon. A new world-leading consumer healthcare company. Shaped by all of us. Together, we’re improving everyday health for millions of people. By growing and innovating our global portfolio of category-leading brands – including Sensodyne, Panadol, Advil, Voltaren, Theraflu, Otrivin, and Centrum – through a unique combination of deep human understanding and trusted science. What’s more, we’re achieving it in a company that we’re building together. In an environment that we’re co-creating. And a culture that’s uniquely ours. Care to join us.

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