Senior Marketing Manager

3 Weeks ago • 4-6 Years

Job Summary

Job Description

As the first marketing hire, the Senior Marketing Manager will own the entire marketing function, from go-to-market planning to paid user acquisition, community building, and social media presence. Responsibilities include defining and executing marketing strategies, managing paid user acquisition campaigns, optimizing app store presence, building and growing the community on platforms like Discord and Twitter/X, planning and creating content, collaborating with development and product teams, working with influencers, setting up lifecycle marketing, and analyzing player data. The role requires a hands-on approach, building something meaningful, and being a key part of a team that's shipping something great.

Must have:

4-6 years in game marketing experience.
Successful F2P game launch experience.
Balance performance marketing and brand building.
Managed ad campaigns, ASO, influencer deals.
Comfortable operating solo initially.

Good to have:

Experience in a startup or small studio.
Familiarity with cross-platform strategy.
Hands-on with tools like Appsflyer, Firebase.
Built and nurtured a community from scratch.

3 skills required

3 skills required for this role

Add these skills to join the top 1% applicants for this job

firebase

live-operations

alphabeta-testing

Job Details

Spectarium is a remote-first, ambitious company pioneering in the creation of top-tier cross-platform action RPG games. We design at the frontier of gaming, continuously innovating to enrich the gaming experience for our players.

Our team is made up of passionate individuals from some of the biggest names in the gaming industry. From Riot to EA, Epic to Jagex, and Plarium to our own small beginnings, we've come together to create something truly remarkable.

As Senior Marketing Manager at Spectarium, you’ll be our first marketing hire and own the entire function—from go-to-market planning to paid user acquisition, community building, social presence, and everything in between. It’s for someone who wants to get their hands dirty, build something meaningful, and be a key part of a team shipping something great.

Responsibilities

Define and execute our marketing strategy for soft launch, global release, and live operations.
Run paid UA campaigns across platforms (Meta, Google, TikTok, etc.) and optimize for CPI, ROAS, and LTV.
Take ownership of our App Store and Play Store presence—ASO, screenshots, trailers, A/B testing.
Build and grow our community, with a strong presence on Discord, Twitter/X, and wherever our players live.
Plan and create content—trailers, dev updates, memes, posts, feature drops—with or without external partners.
Collaborate with dev and product teams to time launches, highlight features, and communicate updates clearly and effectively.
Work directly with influencers and creators to amplify reach in a way that feels real, not forced.
Set up and iterate on lifecycle marketing: email, push, in-game messages.
Analyze player data and campaign results to make smart, fast decisions and adjust course where needed.
Act as the player voice in the company—help us build what people want to play and come back to.

4–6 years in game marketing, with at least one successful F2P game launch under your belt.
You know how to balance performance marketing and brand building—and when each matters most.
You’ve set up and managed ad campaigns, ASO, influencer deals, and content drops yourself.
You’re comfortable operating solo in the beginning—and excited by the chance to build a team over time.
You’re collaborative, proactive, and allergic to fluff.
You play games. You understand players. You care about the details.