Senior VIP CRM Manager

Growe welcomes those who are excited to:

• Prepare a strategic monthly calendar tailored for Casino and Sports customers and use analytics to drive decisions;

• Prepare weekly analysis on the performance of campaigns and measure profitability;

• Analyze player behaviors and create segmentations and offers that align with playing style;

• Plan, execute, and optimize campaigns for player upselling, retention, and reactivation daily;

• Collaborate with content, design and product teams to deliver engaging and relevant promotions;

• Manage communications across email, SMS, push notifications and in-app messages;

• Track, measure, and report on key performance metrics such as retention rate, reactivation rate, churn rates, and monthly pulsation flows;

• Understand ARPU (Average Revenue Per User), Campaign conversion rates (acceptance, usage, wagered %), communication metrics (Open Rate, Click-Through Rate, Conversion Rate, Delivery Rate);

• Perform A/B testing and hypothesis to drive continuous improvements in CRM performance.

We need your professional experience:

• 3+ years of experience in a CRM within the iGaming industry;

• Experience managing VIP segments and executing high-value retention strategies;

• Strong communication and presentation skills with the ability to create and deliver compelling reports and proposals;

• Proficiency in CRM tools, marketing automation platforms, and performance tracking tools;

• A good understanding of player behavior is a strong advantage;

• Provide support to the Junior CRM Manager.

We appreciate if you have those personal features:

• Organizational skills;

• Attention to detail;

• Openness to communication and the ability to improve processes through collaboration with different teams.

We are seeking those who align with our core values:

• GROWE TOGETHER: Our team is our main asset. We work together and support each other to achieve our common goals;

• DRIVE RESULT OVER PROCESS: We set ambitious, clear, measurable goals in line with our strategy and driving Growe to success;

• BE READY FOR CHANGE: We see challenges as opportunities to grow and evolve. We adapt today to win tomorrow.