Social Media Specialist

At Tag, we love what we do and pride ourselves on an authentic culture built on our core values of integrity, innovation, sustainability, growth, and accountability.
We are a leading creative production and sourcing partner to brands and agencies and we have over 50 years of marketing execution experience, working with the world’s best brands. We are creative directors, graphic designers, CGI artists, writers, photographers, producers, linguists, operations experts, and account managers, coming together to deliver impactful content with craft, scale, and speed.

Our marketing expertise digs deep into industry sectors and marketing channels, to help our clients stand out and sell more, everywhere.
As people, we are collaborators and makers, learners, and listeners, with a strong commitment to diversity, equity and inclusion, service, and work-life harmony.

As the Social Media Lead on assigned brands, the Social Media Specialist owns the day-to-day development, execution, and optimization of social media programs across a portfolio of still and sparkling water brands. This role is responsible for ensuring strategic social plans come to life in monthly calendars, campaign action plans, and trend-driven activations. The ideal candidate is highly organized, culturally attuned, and comfortable managing multiple brand workstreams at once within a fast-paced, client-facing environment.

This role collaborates closely with strategists, creatives, and clients—bridging high-level strategy with tactical execution. While focused primarily on organic social media, a foundational understanding of paid social is required to ensure content is optimized for holistic success. You are the go-to expert for your assigned brands and play a key role in driving program excellence, innovation, and growth.

JOB QUALIFICATIONS

• 4+ years of experience in social media marketing, preferably within an agency environment
• Experience working with CPG brands is required; beverage industry experience is preferred
• Deep understanding of organic social media strategy and content development; foundational knowledge of paid social and content formats that perform well in paid placements
• Proven ability to manage multiple brands, projects, and deliverables simultaneously in a fast-paced, deadline-driven environment
• Skilled in developing and managing content calendars 1–2 months in advance while remaining agile for real-time and reactive content opportunities
• Strong ability to executionalize strategy—translating social insights and strategic direction into actionable content plans, monthly calendars, and tentpole activations
• Confident and articulate communicator, with experience presenting to brand managers and senior client stakeholders
• Strong pulse on cultural and social media trends, with the ability to identify and recommend meaningful brand moments
• Analytical mindset with the ability to interpret data and social KPIs to optimize future content and inform performance discussions
• Leadership experience or demonstrated ability to guide and mentor junior team members (e.g., Social Coordinators) 

JOB DUTIES

• Acts as the Social Media Lead for assigned brands within a multi-brand portfolio
• Owns the execution and oversight of integrated social media strategies, content calendars, and social program roadmaps
• Executionalizes strategy into deliverables such as monthly content calendars, campaign action plans, real-time social moments, and trend-based content
• Coordinates and aligns with integrated agency teams, creative partners, and client stakeholders to ensure timely, high-quality content execution
• Maintains visibility into both always-on and campaign-based initiatives, proactively managing timelines and deliverables across multiple concurrent workstreams
• Stays on top of social media and platform trends, identifying opportunities for brands to participate in relevant cultural and reactive moments
• Presents and explains strategic direction, with support from strategists and account teams, and content rationale in client-facing meetings with clarity and confidence
• Regularly reviews social media analytics and performance metrics, providing insights and recommendations for optimization
• Mentors and supports junior team members as needed, contributing to the overall leadership and operational success of the social program
• Identifies and shares ideas to improve content quality, streamline workflow, and increase audience engagement

This is the opportunity to work in an environment that best suits your needs, fueled by flexible hours and locations, strong supportive benefits, career training and development and, most importantly, an inclusive environment that eliminates barriers and elevates voices, giving every member of the Tag team an opportunity to be seen and heard.

We’ve made a strong commitment to diversity and inclusion and are taking a stance on equality in the workplace. We support sustainability, in our organization and with our network of partners and suppliers.

As an ethical employer, Tag will never ask job applicants to provide private, sensitive information upfront or make offers of employment contingent on financial requests or responsibilities from any candidate.

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