Sr. Manager, Growth Marketing - Meta Dynamic Product Ads

1 Day ago • 3 Years +

Job Summary

Job Description

As the Sr. Manager, Growth Marketing - Meta Dynamic Product Ads, you will be responsible for managing Meta DPA campaigns across new and existing categories for Quince's media buying strategy. This role is crucial in accelerating Quince's growth on Paid Social and achieving the goal of becoming a leading DPA advertiser. The ideal candidate will be a self-starter, skilled at combining technology and data, and effective in making high-judgment decisions in a fast-paced environment. The responsibilities include managing Meta DPA programs, optimizing feeds, and analyzing data to drive decision-making.
Must have:
  • 3+ years managing Meta DPA programs with $20M+ budgets
  • Experience with Meta, Pinterest, and TikTok
  • Expertise in Meta Ads Manager and feed tools
  • In-depth understanding of DPA best practices
  • Ability to design and test creative optimization
  • Experience working with Engineering to optimize pixels
  • Strong analytical skills and data-driven decision-making
  • Strong program management and organizational skills
  • Understanding of experimentation techniques
  • Proficiency in analyzing data in Google sheets and BI platforms
Good to have:
  • Familiarity with structured databases and SQL
  • Familiarity with app marketing
  • Understanding of attribution models and automation tools

Job Details

OUR STORY

Quince was started to challenge the existing idea that nice things should cost a lot. Our mission was simple: create an item of equal or greater quality than the leading luxury brands and sell them at a much lower price. 

OUR VALUES

Customer First. Customer satisfaction is our highest priority.

High Quality. True quality is a combination of premium materials and high production standards that everyone can feel good about.

Essential design. We don’t chase trends, and we don’t sell everything.  We’re expert curators that find the very best and bring it to you at the lowest prices.

Always a better deal. Through innovation and real price transparency we want to offer the best deal to both our customers and our factory partners.  

Environmentally and Socially conscious.  We’re committed to sustainable materials and sustainable production methods. That means a cleaner environment and fair wages for factory workers.

OUR TEAM AND SUCCESS 

Quince is a retail and technology company co-founded by a team that has extensive experience in retail, technology and building early stage companies. You’ll work with a team of world-class talent from Stanford GSB, Google, D.E. Shaw, Stitch Fix, Urban Outfitters, Wayfair, McKinsey, Nike etc.

THE IDEAL CANDIDATE:

The ideal candidate is a self-starter, problem-solver and successful in combining technology and data into best-in-class outcomes.  The candidate is energized by solving complex business problems and consistently effective in making high-judgement decisions at rapid pace amidst the frequent ambiguity that comes with charting a course of action with no precedent.  Moreover, the ideal candidate is energized by an environment where strategy, innovation and decision-making are intentionally distributed, where candor, speed and data are highly valued and colleagues at all levels hold each other to unusually high standards on behalf of Quince customers.

As Sr. Manager, Growth Marketing - Meta Dynamic Product Ads, you will own Meta DPA across new and existing categories for Quince's media buying strategy.  This role will play a major part in accelerating Quince’s growth across Paid Social and our goal to become one of the largest DPA advertisers in the world.

REQUIREMENTS:

  • 3+ years of managing Meta DPA programs with $20M+ budgets. 
  • Non-DPA experience across Meta, Pinterest, TikTok, etc.
  • Expertise in Meta Ads Manager and feed tools like Feedonomics and Marpipe.
  • In-depth understanding of DPA feed management, campaign management, and optimization best practices
  • Understanding of performance creative, with strong ability to design and test hypotheses for creative optimization
  • Experience working with Engineering to optimize pixels and build feeds and campaign management and optimization tools
  • Strong analytical skills and ability to leverage data to drive decision-making, as well as experience working with data analytics teams for advanced analysis
  • Strong ownership mindset and preference for a fast-paced, results-oriented work environment
  • Strong program management and organizational skills, ability to manage multiple projects, deadline and priorities with ease
  • Strong understanding of experimentation techniques; test, learn & scale mindset
  • Proficiency analyzing data in Google sheets and utilizing BI platforms such as Looker or Tableau

PREFERRED QUALIFICATIONS:

  • Familiarity with structured databases and ability to use SQL to pull data
  • Familiarity with app marketing
  • Understanding of attribution models, measurement frameworks, and automation tools

 

Quince provides equal employment opportunities to all employees and applications for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran or military status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.
 

Security Advisory: Beware of Frauds

At Quince, we're dedicated to recruiting top talent who share our drive for innovation. To safeguard candidates, Quince emphasizes legitimate recruitment practices. Initial communication is primarily via official Quince email addresses and LinkedIn; beware of deviations. Personal data and sensitive information will not be solicited during the application phase. Interviews are conducted via phone, in person, or through the approved platforms Google Meets or Zoom—never via messaging apps or other calling services. Offers are merit-based, communicated verbally, and followed up in writing. If personal information is requested to initiate the hiring process, rest assured it will be through secure and protected means.

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About The Company

At Quince, we’re not just building teams; we’re seeking individuals who are ready to make significant contributions in a streamlined and efficient environment. Our organizational structure is intentionally lean, allowing team members to have a major impact swiftly and efficiently. This approach ensures that innovation and decision-making processes thrive, enabling you to focus on what truly matters - achieving results and advancing our mission. We craft roles that are not only vital to our business needs but also provide substantial opportunities to make a meaningful impact. Our aim is for every employee’s efforts to directly advance our mission of delivering high-quality products at fair prices. We are excited about the possibility of you joining us and are eager to see how your vision aligns with our path to growth and excellence.
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