Sr Manager, Product Marketing, Amazon Games

Welcome to Amazon Games! Joining the ranks of the existing development teams in Orange County, Montreal, San Diego and Seattle, we’re excited to expand Amazon Games’ commitment to creating and publishing incredible games, and we’re on the lookout for talented folks to join us as we grow.

About Amazon Games
At Amazon Games, our ambition is to create bold new experiences that foster community in and around our games. Our team of game industry veterans is developing and publishing live service AAA multiplayer games and developing original IPs, including New World, with our studios and teams in Seattle, Orange County, San Diego, and Montreal. Amazon Games also publishes best-in-class games working closely with our partners, leading with Lost Ark from Smilegate RPG, Throne and Liberty from NCSOFT, Blue Protocol from Bandai Namco Online as well as the next major entry in the Tomb Raider series from Crystal Dynamics.

We are looking for a talented Senior Product Marketing Manager to join our EU Publishing team at Amazon Games. This is a new role and will have global responsibility for launching a new IP into a cross-channel AAA franchise. This role will have a high level of interaction with our external development studio, publishing and creative teams, as well as our senior leadership group.

At Amazon Games, we believe that games have the power to connect communities at a massive scale. We believe in a future where everyone is a gamer and everyone can create, compete, collaborate and connect through games. We believe that games will produce some of the most influential voices in media and art, and we are looking for the right people to help us build that future.

You will collaborate with the development studio and cross functional marketing and publishing to build long term roadmaps and cross channel franchise plans. You will own the global go-to-market strategy and plans to launch new game IP, reach targeted KPI goals including those associated with consumer awareness, user acquisition, sales, retention, and with a long-term view on the brand. Success in this role requires a deep knowledge of launching AAA games and a drive for success through collaboration.

You are someone who enjoys finding creative solutions, thinking big and innovating. You are comfortable working across teams and stakeholders to drive alignment. You already have experience in building successful marketing campaigns and are excited to shape the future of and build IP and Games as cross media entertainment.

Key job responsibilities
• Product and brand marketing leader for externally developed racing game – working with development teams, studio marketing and creative to define brand truth, franchise roadmaps, marketing goals, marketing strategy, positioning, and IP guidebooks.
• Lead cross functional product marketing effort on game collaborating with product management, community, regional marketing, creative, growth marketing and PR to deliver and execute launch plans against KPIs for awareness, brand demand, acquisition, and month 1 retention.
• Partner with customer insights team to understand global audiences, trends and growth opportunities and deliver insights for development team to guide product for commercial success.
• Work with partnerships team to build brand through appropriate partnerships
• Collaborate with creative dev, narrative and dev studios to develop cross media IP to extend and build brand.
• Owns marketing budget in collaboration with franchise lead.
• Responsible for communication mechanisms across team and removing blockers and fostering innovation. Owns analysis and reporting on marketing activity.

We are open to hiring candidates to work out of one of the following locations:

London, GBR

Basic Qualifications

- Experience in Games Industry (supporting title Development, Release, or Live Ops)
- Experience driving direction and alignment with cross-functional teams
- Experience in marketing or marketing research
- Experience using data and metrics to measure impact and determine improvements
- Experience presenting metrics and progress to goal to senior leadership
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Excellent verbal and written communication skills

Preferred Qualifications

- Experience in inter-team working skills to develop partnership with partner, tech team and operating at leadership levels
- Knowledge of Gen Z media habits and curiosity to understand new trends
- Experience guiding creative input, development and execution from concept to completion

Amazon is an equal opportunities employer. We believe passionately that employing a diverse workforce is central to our success. We make recruiting decisions based on your experience and skills. We value your passion to discover, invent, simplify and build. Protecting your privacy and the security of your data is a longstanding top priority for Amazon. Please consult our Privacy Notice (https://www.amazon.jobs/en/privacy_page) to know more about how we collect, use and transfer the personal data of our candidates.

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