Supply Quality Analyst

About PulsePoint:

• Cultivate a comprehensive understanding of PulsePoint DSP’s programmatic ad ecosystem, including supply partners and publisher relationships, as a foundation from which you will operate.
• On a daily basis, leverage different supply quality-related data sets and vendors to monitor for and action against fraudulent, made-for-advertising (MFA), or low-quality supply at the DSP platform level, supply level. Other important KPIs to monitor include brand safety and suitability, transparency, viewability etc.
• Leverage similar resources to monitor for and action against fraudulent, made-for-advertising (MFA), or low-quality supply at the advertising campaign level.
• Share learnings in high level scorecards with monthly data and trends and collaborate with client-facing (Campaign Management, Account Management, Platform Solutions) and partner-facing (SSP and Publisher Management) teams to ensure that fraudulent, made-for-advertising (MFA), or low-quality supply is being addressed at the upstream source.
• Work with Supply Quality team to develop guidelines, policies and tactics based on trends, run through impact analysis and develop clear guidelines.
• Responsible for ad-hoc Platform Solution team, Senior Mgmt and client requests.
• Stay up to date with the latest industry trends, regulations, and best practices regarding programmatic advertising, fraud prevention, and supply quality.

Required Qualifications:

• 3+ years of experience in programmatic advertising, with a strong understanding of the sell-side ecosystem
• Strong experience with Excel and BI tools (Tableau/Looker)
• Proven experience working with industry verification vendors (e.g., DoubleVerify, IAS,Human Security, Pixalate)
• Hands-on knowledge of DSPs / with exposure to SSPs such as Magnite, Index Exchange, or A9
• Strong understanding of supply quality metrics (viewability, brand safety, invalid traffic, etc.) and how they impact campaign performance and revenue.
• Analytical mindset with proficiency in reporting tools and the ability to turn data insights into actionable recommendations and also automate and develop efficiencies in reporting interfaces
• Familiarity with RTB environments, ad exchanges, and fraud mitigation strategies
• Willing and able to overlap 2-3 hours with U.S. hours (end your day at 11am/12pm EST, which is 9:30pm/10:30pm IST)

Preferred Qualifications:

• Able to organize large data sets to answer critical questions, extrapolate trends, and tell a story
• Familiarity with the health or Pharma vertical

• CodeSignal SQL test (35 mins)
• Initial Screening Call (30 mins)
• Hiring Manager Interview (45 mins)
• Supply Business Analyst Interview (30 mins)
• Interview with VP, Supply & Partnerships (30 mins)