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Video Creative Designer/Director

Ourpalm

Beijing, China (On-site)

Video Creative Designer/Director

3 Months ago • 2 Years + • Marketing

Job Summary

Job Description

The Video Creative Designer/Director will be responsible for planning and producing video content for the company's game projects. This includes designing engaging visual elements and storylines to enhance the appeal of the materials. The role requires analyzing data metrics from ad campaigns (CTR, CVR, and retention rates) to optimize video performance and iterate on creative assets based on data insights. Collaboration with product, marketing, and video vendors is essential, ensuring seamless integration of game assets, art styles, and scripts. The ideal candidate will have a proven track record of success in game marketing video creation for SLG (Strategy) titles, showcasing strong analytical skills and a creative mindset.

Must have:

Successful game marketing video experience (data-driven results)
Creative thinking, rapid problem-solving, established methodology
Strong analytical skills; understanding of game marketing & advertising
Recent successful ad campaign performance; minimum 2 years SLG experience

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Job Details

职位描述

岗位职责：

（1）负责公司游戏项目的视频内容规划及产出，设计吸引人的视觉元素、故事情节等，提高素材的吸引力；

（2）根据投放结果，分析素材数据指标，提高素材的CTR、CVR前端数据。并能结合产品内容，提高素材后端Ret（留存）数据。结合数据分析对素材不断迭代优化提升；

（3）结合产品特点，拆析整体创意矩阵等；

（4）与产品，营销，视频供应商的对接，包括游戏包体，资产，美术风格，创意脚本等等，以保证视频的质量，并按期顺利产出；

能力要求：

（1）有游戏买量素材的成功案例（相关数据体现，头部SLG产品经验优先）；

（2）想法多、脑洞大、反应快速，有自己的方法论（经过验证较为成熟的）；

（3）对游戏产品及宣发、买量相关有较为敏锐的判断力及缜密的分析拆解能力；

（4）近一年有较好的素材消耗成绩；

（5）相关SLG产品经验2年以上。

岗位职责：

（1）负责公司游戏项目的视频内容规划及产出，设计吸引人的视觉元素、故事情节等，提高素材的吸引力；

（3）结合产品特点，拆析整体创意矩阵等；

（4）与产品，营销，视频供应商的对接，包括游戏包体，资产，美术风格，创意脚本等等，以保证视频的质量，并按期顺利产出；

能力要求：

（1）有游戏买量素材的成功案例（相关数据体现，头部SLG产品经验优先）；

（2）想法多、脑洞大、反应快速，有自己的方法论（经过验证较为成熟的）；

（3）对游戏产品及宣发、买量相关有较为敏锐的判断力及缜密的分析拆解能力；

（4）近一年有较好的素材消耗成绩；

（5）相关SLG产品经验2年以上。

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