Video Creative Designer/Director

1 Hour ago • 2 Years + • Marketing • Undisclosed

About the job

Job Description

The Video Creative Designer/Director will be responsible for planning and producing video content for the company's game projects. This includes designing engaging visual elements and storylines to enhance the appeal of the materials. The role requires analyzing data metrics from ad campaigns (CTR, CVR, and retention rates) to optimize video performance and iterate on creative assets based on data insights. Collaboration with product, marketing, and video vendors is essential, ensuring seamless integration of game assets, art styles, and scripts. The ideal candidate will have a proven track record of success in game marketing video creation for SLG (Strategy) titles, showcasing strong analytical skills and a creative mindset.
Must have:
  • Successful game marketing video experience (data-driven results)
  • Creative thinking, rapid problem-solving, established methodology
  • Strong analytical skills; understanding of game marketing & advertising
  • Recent successful ad campaign performance; minimum 2 years SLG experience
职位描述

岗位职责:

(1)负责公司游戏项目的视频内容规划及产出,设计吸引人的视觉元素、故事情节等,提高素材的吸引力;

(2)根据投放结果,分析素材数据指标,提高素材的CTR、CVR前端数据。并能结合产品内容,提高素材后端Ret(留存)数据。结合数据分析对素材不断迭代优化提升;

(3)结合产品特点,拆析整体创意矩阵等;

(4)与产品,营销,视频供应商的对接,包括游戏包体,资产,美术风格,创意脚本等等,以保证视频的质量,并按期顺利产出;

能力要求:

(1)有游戏买量素材的成功案例(相关数据体现,头部SLG产品经验优先);

(2)想法多、脑洞大、反应快速,有自己的方法论(经过验证较为成熟的);

(3)对游戏产品及宣发、买量相关有较为敏锐的判断力及缜密的分析拆解能力;

(4)近一年有较好的素材消耗成绩;

(5)相关SLG产品经验2年以上。

岗位职责:

(1)负责公司游戏项目的视频内容规划及产出,设计吸引人的视觉元素、故事情节等,提高素材的吸引力;

(2)根据投放结果,分析素材数据指标,提高素材的CTR、CVR前端数据。并能结合产品内容,提高素材后端Ret(留存)数据。结合数据分析对素材不断迭代优化提升;

(3)结合产品特点,拆析整体创意矩阵等;

(4)与产品,营销,视频供应商的对接,包括游戏包体,资产,美术风格,创意脚本等等,以保证视频的质量,并按期顺利产出;

能力要求:

(1)有游戏买量素材的成功案例(相关数据体现,头部SLG产品经验优先);

(2)想法多、脑洞大、反应快速,有自己的方法论(经过验证较为成熟的);

(3)对游戏产品及宣发、买量相关有较为敏锐的判断力及缜密的分析拆解能力;

(4)近一年有较好的素材消耗成绩;

(5)相关SLG产品经验2年以上。

View Full Job Description

Add your resume

80%

Upload your resume, increase your shortlisting chances by 80%

About The Company

Beijing, Beijing, China (On-Site)

Beijing, Beijing, China (On-Site)

Beijing, Beijing, China (On-Site)

Beijing, Beijing, China (On-Site)

Beijing, Beijing, China (On-Site)

Beijing, Beijing, China (On-Site)

Beijing, China (On-Site)

Beijing, Beijing, China (On-Site)

Beijing, Beijing, China (On-Site)

View All Jobs

Get notified when new jobs are added by Ourpalm

Similar Jobs

Assystems - Ingénieur Contrôle-Commande H/F

Assystems, France (On-Site)

Yodo1 - UA Manager (Gaming)

Yodo1, India (Remote)

The Walt Disney Company - Supervisor, Sales & Retail

The Walt Disney Company, Mexico (On-Site)

G5 Games - Brand Manager

G5 Games, Kazakhstan (Remote)

Get notifed when new similar jobs are uploaded

Jobs in Beijing, Beijing, China

Tencent - Global Communications Intern

Tencent, China (On-Site)

Visa - Director, Client Consulting

Visa, China (On-Site)

undefined - Art Director

Beijing, Beijing, China (On-Site)

Intel Corporation - MPE Sort Product Development Engineer

Intel Corporation, China (Hybrid)

Microsoft - Applied Scientist 2 - Bing Ads

Microsoft, China (On-Site)

Mattel  Inc  - Development Designer

Mattel Inc , China (On-Site)

Zengame Technology - 3D Game Effects Artist

Zengame Technology, China (On-Site)

Get notifed when new similar jobs are uploaded

Marketing Jobs

Fliff  Inc  - User Acquisition Manager

Fliff Inc , United States (On-Site)

Blizzard Entertainment - Product Marketing Manager, eSports (Contract)

Blizzard Entertainment, United States (Hybrid)

Socialpoint - User Acquisition Manager

Socialpoint, Spain (Hybrid)

In The Pocket - Intern

In The Pocket, Belgium (On-Site)

Paytm - Brand Marketing

Paytm, India (On-Site)

Assystems - Ingénieur Automatisme EPR2 H/F

Assystems, France (On-Site)

Global Step - Vice President of Global Marketing

Global Step, United States (On-Site)

Get notifed when new similar jobs are uploaded