Manager, Marketing Partnerships - Korea

1 Month ago • 10 Years + • Marketing

Job Summary

Job Description

The Manager, Marketing Partnerships - Korea will lead efforts to grow existing and secure new partnerships to drive business impact in the Korean market. This role requires developing and executing effective marketing strategies and campaigns, collaborating closely with internal and external stakeholders (including telcos, consumer brands, and agencies). Responsibilities include identifying business growth opportunities, planning and executing full-funnel campaigns, evaluating performance, and building strong partner relationships. The ideal candidate possesses 10+ years of experience in consumer marketing, with a proven track record of leading large-scale campaigns and strong negotiation skills. Fluency in Korean and English is mandatory.
Must have:
  • 10+ years consumer marketing experience
  • Lead large-scale integrated marketing campaigns
  • Strong negotiation and relationship-building skills
  • Fluency in Korean and English
  • Data analysis and application to marketing strategy
  • Cross-functional team collaboration
Good to have:
  • Partnership marketing experience

Job Details

Netflix is one of the world's leading entertainment services, with 283 million paid memberships in over 190 countries enjoying TV series, films and games across a wide variety of genres and languages. Members can play, pause and resume watching as much as they want, anytime, anywhere, and can change their plans at any time.

About the Role

Marketing Partnerships sits at the intersection of commerce and creativity, working with a wide range of partners from telco operators to big consumer brands.

You will lead the efforts to grow existing partnerships as well as unlock new partnerships with the ultimate goal of driving business impact for Netflix in the critical market.

A passion for technology and content is a must in addition to a keen understanding of how partner technologies and services fit into member’s lives and how they are likely to evolve over time.  

You are expected to develop effective marketing strategies and execute marketing campaigns while cultivating deep relationships with partners.

You closely partner with external agencies/vendors, external partners as well as cross-functional teams.

Ultimately, You own the full life cycle of partner marketing projects, from idea to execution to post-analysis. You value entrepreneurial work environments and thrive in our ‘freedom and responsibility’ culture. 

The role is based in Seoul and will report to the Lead of Marketing Partnerships, Korea. You will occasionally travel to meet with partners and cross-functional teams. 


Responsibilities:

  • Support MP Lead of Korea, to create and execute Marketing Partnership strategies that align with the business objectives.

  • Work with internal stakeholders and outside partners (e.g., mobile & broadband operators, consumer electronics) to identify business growth opportunities, and develop effective marketing strategies and tactics to achieve business objectives for Netflix.

  • Lead and own partner marketing campaigns from ideation to execution.

  • Work closely with partners and internal stakeholders to plan and execute full funnel campaigns to maximize the acquisition of new customers.

  • Evaluate performance against marketing goals with partners through established review rhythm and define corrective actions to improve effectiveness and results.

  • Develop long-term relationships and marketing strategies with our operator partners’ Marketing teams to drive incremental business growth for both.

Experience and Qualifications:

  • 10+ years experience in a consumer marketing role with a reputable brand or agency.

  • Must have experience leading and executing large-scale integrated marketing campaigns, a working knowledge of media strategy and planning, and consumer acquisition marketing experiences.

  • Demonstrated strong business acumen and ability to analyze and apply data to marketing strategy and goals.

  • Proven record of strong negotiation skills with an ability to develop rapport and translate established business partner relationships to programs that impact the business.

  • Exemplary communication and interpersonal skills, strong capabilities in managing external and internal stakeholders from different disciplines such as business development, creative, marketing, content, and PR.

  • Ability to manage multiple time-sensitive projects simultaneously, working both independently and in close collaboration with a wide variety of stakeholders.

  • Strong cross-team collaboration skills and ability to promote innovation through a creative collaboration process that transforms different inputs into one actionable output.

  • Experience in partnership marketing is preferred. 

  • Fluency in Korean and English is required.


Personality Attributes:

  • Curious and creatively minded in every way.

  • Entrepreneurial and selfless collaborator who is selfless and goes beyond roles and titles to get great work done.

  • Able to give and receive feedback positively, and see the value of different perspectives.

  • Able to think and act with agility.

  • Demonstrates strong judgment in the face of ambiguity.

  • Flexible and adaptive to evolve the role based on our business needs.

  • A desire to thrive in our unique culture ()

is a Netflix value and we strive to host a meaningful interview experience for all candidates. If you want an accommodation/adjustment for a disability or any other reason during the hiring process, please send a request to your recruiting partner.

We are an equal-opportunity employer and celebrate diversity, recognizing that diversity builds stronger teams. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate on the basis of race, religion, color, ancestry, national origin, caste, sex, sexual orientation, gender, gender identity or expression, age, disability, medical condition, pregnancy, genetic makeup, marital status, or military service.

포용성은 넷플릭스의 핵심 가치 중 하나이며, 저희는 모든 지원자에게 의미 있는 면접 경험을 제공하기 위해 노력하고 있습니다. 채용 절차 중 장애나 기타 사유로 지원이나 조정이 필요하신 경우, 귀하의 채용 담당자에게 요청해 주시기 바랍니다.

저희는 고용주로서 균등한 기회를 제공하고 다양성을 존중하며.  저희는 다양성과 포용성에 대해 진지하고 신중하게 받아들이며, 인종, 민족, 종교, 피부색, 출생지, 생물학적 성별, 성별 정체성 및 표현, 성적 지향, 나이, 결혼 여부, 군 복무 또는 장애 여부 등을 이유로 차별하지 않습니다

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About The Company

Netflix is one of the world's leading entertainment services with over 247 million paid memberships in over 190 countries enjoying TV series, films and games across a wide variety of genres and languages. Members can play, pause and resume watching as much as they want, anytime, anywhere, and can change their plans at any time.

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