Lifecycle Marketing Specialist

1 Day ago • 1 Years +

Job Summary

Job Description

The Lifecycle Marketing Specialist will be responsible for managing CRM activities, primarily focused on email and push notifications, supporting objectives for a new game. This involves setting up, maintaining, and reporting on campaigns. The role requires collaboration with various teams, executing tests to improve player engagement and lifetime value. Responsibilities include creating art briefs, generating campaign reports, and improving efficiency. The specialist will need to be a self-starter in a fast-paced environment.
Must have:
  • 1+ years of CRM or Lifecycle Marketing experience (B2C).
  • Experience with HTML, SQL, and Content Management Systems.
  • Experience warming up new IPs and monitoring domain reputation.
  • Deploying effective marketing communications at scale.
  • Strong communication and project management skills.
Perks:
  • World-class benefits package.

Job Details

Level Up Your Career with Zynga!

At Zynga, we bring people together through the power of play. As a global leader in interactive entertainment and a proud label of Take-Two Interactive, our games have been downloaded over 6 billion times—connecting players in 175+ countries through fun, strategy, and a little friendly competition.

From thrilling casino spins to epic strategy battles, mind-bending puzzles, and social word challenges, our diverse game portfolio has something for everyone. Fan-favorites and latest hits include FarmVille™, Words With Friends™, Zynga Poker™, Game of Thrones Slots Casino™, Wizard of Oz Slots™, Hit it Rich! Slots™, Wonka Slots™, Top Eleven™, Toon Blast™, Empires & Puzzles™, Merge Dragons!™, CSR Racing™, Harry Potter: Puzzles & Spells™, Match Factory™, and Color Block Jam™—plus many more!

Founded in 2007 and headquartered in California, our teams span North America, Europe, and Asia, working together to craft unforgettable gaming experiences. Whether you're spinning, strategizing, matching, or competing, Zynga is where fun meets innovation—and where you can take your career to the next level.

Join us and be part of the play!

Position Overview :

The Lifecycle Marketing Specialist is responsible for the day-to-day, hands-on execution of CRM activities, focused on email, push notification, and other CRM channels in support of company and business unit objectives for our new game. This includes ownership of the setup, maintenance, copy, art, and reporting. This position requires a collaborative professional who is highly executional and creative who can work in a fast-paced environment of operating live games.

What You'll do :  

  • Coordinate creation of art briefs, copy, text/HTML email templates, target segmentation, tests, etc.

  • Generate weekly, monthly campaign performance reports, identify drivers, and make recommendations for improvement

  • Develop positive relationships with cross-functional partners (studio, tech, engineering, marketing, creative, etc.).

  • Flawlessly execute tests and tactics that increase player health and lifetime value.

  • Embrace established processes and find opportunities to improve efficiency of role.

  • Ensure the highest standards, employ best-practices and foster accountability.

 

What you Bring :

  • Bachelor’s degree

  • 1+ years of experience in CRM or Lifecycle Marketing roles (B2C only)

  • Hands on experience with HTML, SQL, and Content Management Systems like Braze/Leanplum/Moengage

  • Must have experience in warming up new IPs and monitoring domain reputation

  • Demonstrated success in deploying effective marketing communications at scale

  • Inquisitive action-biased mind, appropriately focused on customer and business critical metrics

  • Self-starter with ability to thrive under pressure in a fast-paced environment

  • Effective producer of high-quality work with a desire for increasing responsibility

  • Proven ability to learn technology quickly

  • Versatile, flexible, and trainable

  • Able to effectively balance and prioritize multiple tasks

  • Strong communication, copywriting, organizational and project management skills

  • Attention to detail

  • Team-first attitude

  • Passion for games

What We Offer You :

Zynga offers a world-class benefits package that helps support and balance the needs of our teams. To find out more about our benefits, visit the Zynga Benefits

We are proud to be an equal opportunity employer, which means we are committed to creating and celebrating diverse thoughts, cultures, and backgrounds throughout our organization.  Employment with us is based on substantive ability, objective qualifications, and work ethic – not an individual’s race, creed, color, religion, sex or gender, gender identity or expression, sexual orientation, national origin or ancestry, alienage or citizenship status, physical or mental disability, pregnancy, age, genetic information, veteran status, marital status, status as a victim of domestic violence or sex offenses, reproductive health decision, or any other characteristics protected by applicable law.

As an equal opportunity employer, we are committed to providing the necessary support and accommodation to qualified individuals with disabilities, health conditions, or impairments (subject to any local qualifying requirements) to ensure their full participation in the job application or interview process. Please contact us at accommodationrequest@zynga.com to request any accommodations or for support related to your application for an open position.

Please be aware that Zynga does not conduct job interviews or make job offers over third-party messaging apps such as Telegram, WhatsApp, or others.  Zynga also does not engage in any financial exchanges during the recruitment or onboarding process, and will never ask a candidate for their personal or financial information over an app or other unofficial chat channel.  Any attempt to do so may be the result of a scamp or phishing attack, and you should not engage.  Zynga’s  in-house recruitment team will only contact individuals through their official Company email addresses (i.e., via a zynga.com, naturalmotion.com, smallgiantgames.com, themavens.com, gram.gs email domain).  

Similar Jobs

Google - Support Platform Specialist

Google

Hyderabad, Telangana, India (On-Site)
2 Weeks ago
Rackspace Technology - Sr Service Now Developer III-IN (R-20074)

Rackspace Technology

India (Remote)
6 Months ago
Critical mass - Project Manager

Critical mass

Cincinnati, Ohio, United States (On-Site)
8 Hours ago
WebFX - Digital Marketing Specialist - Account Manager

WebFX

York, Pennsylvania, United States (On-Site)
6 Months ago
Sony Interactive Entertainment - Security Risk Analyst (Security Governance)

Sony Interactive Entertainment

Tokyo, Japan (On-Site)
1 Month ago

Get notifed when new similar jobs are uploaded

Similar Skill Jobs

Salesforce - Full-Stack Software Engineer – Senior/Lead/Principal

Salesforce

San Francisco, California, United States (On-Site)
6 Months ago
Argus Labs - Product Design Lead

Argus Labs

Indonesia (Remote)
2 Weeks ago
Animoca Brands - Frontend Developer

Animoca Brands

Malaysia (Remote)
7 Months ago
Cyara - Sr. Software Engineer

Cyara

Hyderabad, Telangana, India (Hybrid)
3 Months ago
N-iX - Senior/Lead Full Stack Engineer (.NET+React)

N-iX

Colombia (Remote)
2 Months ago
InvenioLSI - SAP Ui5/Fiori Senior Consultant

InvenioLSI

India (On-Site)
3 Months ago
Assystems - Full Stack React and Java Developer

Assystems

Gurugram, Haryana, India (On-Site)
6 Months ago
Next Level Business Services - UX/UI Developer

Next Level Business Services

Cincinnati, Ohio, United States (On-Site)
6 Months ago
SparkCognition - Senior Software Engineer (Frontend)

SparkCognition

Bengaluru, Karnataka, India (On-Site)
7 Months ago
Rackspace Technology - Frontend Engineer (UX-Focused)

Rackspace Technology

Gurugram, Haryana, India (Remote)
1 Month ago

Get notifed when new similar jobs are uploaded

Jobs in Bengaluru, Karnataka, India

Assystems - BIM cum CAD Technician

Assystems

Chennai, Tamil Nadu, India (On-Site)
6 Months ago
Hitachi - Windchill PLM Consultant

Hitachi

Chennai, Tamil Nadu, India (On-Site)
6 Months ago
Velotio Technologies - Senior Engineer (ROR)

Velotio Technologies

Bengaluru, Karnataka, India (Hybrid)
2 Days ago
Xentrix Studios - Finance – Senior Executive

Xentrix Studios

India (On-Site)
5 Months ago
PwC - IN_Senior Associate_SAP EWM_Enterprise Apps SAP_Advisory_Mumbai

PwC

Mumbai, Maharashtra, India (On-Site)
4 Months ago
Nagarro - Associate Staff Engineer, Tech support

Nagarro

India (Remote)
6 Months ago
Synechron - Lead Full Stack Developer (Node.js + React)

Synechron

Bengaluru, Karnataka, India (On-Site)
1 Day ago
Dream Sports - Director - International Market Expansion

Dream Sports

Mumbai, Maharashtra, India (On-Site)
4 Months ago
Armada - Principal Engineer (Applications)

Armada

Thiruvananthapuram, Kerala, India (On-Site)
6 Months ago
Demandbase - Data Analyst I

Demandbase

Hyderabad, Telangana, India (On-Site)
8 Hours ago

Get notifed when new similar jobs are uploaded

Similar Category Jobs

Looks like we're out of matches

Set up an alert and we'll send you similar jobs the moment they appear!

About The Company

Explore gaming industy jobs in one of the leading Game Studios.

Bengaluru, Karnataka, India (On-Site)

Bengaluru, Karnataka, India (On-Site)

Bengaluru, Karnataka, India (On-Site)

Austin, Texas, United States (On-Site)

Bengaluru, Karnataka, India (On-Site)

Barcelona, Catalonia, Spain (Hybrid)

London, England, United Kingdom (Hybrid)

Helsinki, Uusimaa, Finland (On-Site)

Helsinki, Uusimaa, Finland (Hybrid)

Bengaluru, Karnataka, India (On-Site)

View All Jobs

Get notified when new jobs are added by Zynga

Level Up Your Career in Game Development!

Transform Your Passion into Profession with Our Comprehensive Courses for Aspiring Game Developers.

Job Common Plug