Scientific Games is the global leader in lottery games, sports betting and technology, and the partner of choice for government lotteries. From cutting-edge backend systems to exciting entertainment experiences and trailblazing retail and digital solutions, we elevate play every day. We push game designs to the next level and are pioneers in data analytics and iLottery. Built on a foundation of trusted partnerships, Scientific Games combines relentless innovation, legendary performance, and unwavering security to responsibly propel the global lottery industry ever forward.
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VP, Digital Marketing & Loyalty
Scientific Games is a global leader in retail and digital products, technology and services that drive profits for government-sponsored lottery and sports betting programs. From enterprise gaming platforms to exciting entertainment experiences and trailblazing retail and digital solutions, Scientific Games elevates play every day.
Built on a foundation of trusted partnerships since 1973, Scientific Games combines relentless innovation, performance and unwavering security to responsibly propel the industry forward. With worldwide operations and innovative capabilities in game design, production, distribution, systems and terminals, and turnkey technology solutions, Scientific Games is deeply integrated across the lottery ecosystem as an essential service provider to global lottery programs which represent a critical and growing source of funding for governments around the world.
The VP, Digital Marketing & Loyalty sets the vision for our lottery industry leading loyalty and CRM products and leads a team that manages active loyalty and CRM programs across multiple lotteries. The leader innovates and builds for future growth within the Digital business unit in support of the company’s overall financial and strategic objectives. Reporting to the VP, Strategy and Customer Success and partnering closely with peers across the organization, the leader is a data driven, entrepreneurial minded person that will leverage their passion to assess the market landscape and drive strategic new revenue streams through a refined approach to our loyalty and marketing solutions globally.
The leader will play a pivotal role in driving customer lifetime value for partners and creating innovative partnerships to expand the reach of lotteries. She is a dynamic executive with deep expertise in loyalty, marketing, and change management. She will be responsible for co-developing and executing innovative strategies that align cross-functional teams, enabling rapid growth and ensuring the highest quality experiences for lotteries globally. Her attention to detail, strong analytical skills, and ability to manage multiple priorities will be crucial to her success in this role. The leader will manage a team of approximately 20 people and multiple partner relationships.
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Work Conditions
Scientific Games Corporation and its affiliates (collectively, “SG”) are engaged in highly regulated gaming and lottery businesses. As a result, certain SG employees may, among other things, be required to obtain a gaming or other license(s), undergo background investigations or security checks, or meet certain standards dictated by law, regulation or contracts. In order to ensure SG complies with its regulatory and contractual commitments, as a condition to hiring and continuing to employ its employees, SG requires all of its employees to meet those requirements that are necessary to fulfill their individual roles. As a prerequisite to employment with SG (to the extent permitted by law), you shall be asked to consent to SG conducting a due diligence/background investigation on you. This will include a financial background check, a Disclosure and Barring check and a drugs screening test.
This job description should not be interpreted as all-inclusive; it is intended to identify major responsibilities and requirements of the job. The employee in this position may be requested to perform other job-related tasks and responsibilities than those stated above.
SG is an Equal Opportunity Employer and does not discriminate against applicants due to race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class. If you’d like more information about your equal employment opportunity rights as an applicant under the law, please click here for EEOC Poster.
It’s an exciting time as Light & Wonder carves its own path forward as the leading cross-platform global game company, and Scientific Games continues as the world’s leading lottery company and partner of choice for government lotteries.
These strategic business transformations have been a year in the making and would not be possible without a true collaborative effort.
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