Web3 Community & Social Lead New York Remote

Our Client is a leading Decentralized Finance (DeFi) lending protocol that recently secured $50 million in funding from Ribbit Capital, a16z crypto, Coinbase Ventures, Variant, Brevan Howard, Pantera, Blocktower, and 50 others to support its mission of revolutionizing lending with an open, efficient, and resilient platform. It is experiencing explosive growth, with over $3 billion in assets supplied on the protocol. In just 6 months, our new permissionless protocol, grew from 0 to $2 billion, solidifying itself as the new standard for DeFi lending. Now, is scaling its team of contributors to establish itself as a cornerstone - not just of DeFi, but of a new internet-native financial system.

We are seeking a Community Lead who would be responsible for building a loyal community around by engaging and supporting them. This person will also take ownership of social media presence, creating compelling content that resonates with the target audiences.

• Design and Manage Community and Social Campaigns
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• Grow community through digital activations like quests, KOLs, contests, and more.
• Drive conversions by engaging the community using online channels and campaigns.
• Coordinate and execute co-marketing campaigns with partners and their communities.
• Monitor, analyze, and implement tactics/lessons from other high-functioning, effective communities.
• Engage, Empower, and Support Community
• Implement regular, structured community updates on the latest developments in the Ecosystem.
• Like, respond to (non-technical questions), and surface posts related to across all social media touchpoints.
• Listen to and collect feedback from the community to inform the wider team and improve future marketing strategies.
• Own Social Media Presence Across Multiple Channels
• Own the content calendar and create tailored content for platforms including X, Farcaster, LinkedIn, Mirror, and Discord.
• Craft compelling narratives that capture people’s attention.
• Leverage emerging trends and events to create entertaining content.
• Use analytics, feedback, and insights to improve content strategies.
• Contribute to Overall Events Strategy
• Attend conferences and connect with the community to foster relationships and gather insights.
• Lead community-focused events to support strategic goals.
  

• 3+ years in community management or social media/content marketing.
• 1+ years in crypto, preferably in DeFi.
• Proven experience in building and empowering a community.
• Experience writing clear, concise, and engaging content (extra points for humor and memes).
• Chronically onchain/online.
• Expert communication skills, both written and verbal.
• Understand user behaviors.
• Proficiency with various social media channels (X, Discord, TG, etc.)
• Knowledge of third-party crypto marketing platforms (Quests, Attribution, etc.)
• Strong project management skills
• Fluent in English.
• Low ego.
• Self-starter.
• Can work and learn fast.
• Good with people.
• Creative.
• Can read the room well.

You will join one premier and fastest-growing DeFi protocols. We are an ambitious team, shipping fast with an entrepreneurial mindset. We offer:

• Ownership and autonomy over your work, allowing you to grow and develop your skills.
• The chance to contribute to a top decentralized lending protocol, recently securing $50M in funding.
• A flexible work environment, with options to work remotely (US Eastern & Europe time zone) or from our new office in Paris (75001) and associated co-working spots around the world.
• An attractive compensation package, including tokens.
• Engaging team events, such as offsites, boot camps, and after-work activities, even for remote team members.
• A stimulating environment with some of the best researchers and engineers in Crypto/DeFi, featuring internal knowledge-sharing through our weekly “DeFi School” sessions.