Associate Creative Director - ICHI

Keywords Studios is the ultimate hub for talent in the AAA game development industry. We're a major player in gaming, with a global network of over 70+ studios across 26 countries, each with its own unique culture and expertise. Our collaborative approach sets us apart as the top choice for technical and creative services for renowned console and mobile game developers worldwide. We offer industry-leading solutions such as game development, art services, marketing, globalization, quality assurance, player support and more.

Now, we extend a warm invitation for you to explore new career opportunities with us.

About ICHI

Hey there! We’re ICHI, a creative agency specialising in gaming. We’re all about bringing Hero Energy to some of the world’s most beloved IPs, from brand development to full-blown campaigns.

In the fast-paced world of gaming, having a great IP is just the start. To really capture the attention of today’s dynamic audiences, you need to activate a brand’s true potential. That’s what we call Hero Energy.

We’re part of the global Keywords group, surrounded by other awesome creative studios, all dedicated to gaming and entertainment marketing.

Role Overview

The Associate Creative Director is key in supporting the Creative Directors in growing the business through high-quality creative development and execution resulting in new and repeat work. Reliable and highly motivated, the ACD relishes creative guardianship of the highest standard.

You will be responsible for the ideation and execution of a wide range of creative solutions; from IP branding to trailer production, social content, and 360 marketing campaigns.

Your role will combine excellent conceptual thinking with boundary-pushing executions, bringing industry knowledge to every project and leading the efforts of other creative team members too within the department. This requires the ability to provide constructive feedback to colleagues, effectively manage diverse personality types, keeping the team focused during challenging times, and step in when needed.

What You'll Do

• A combination of overall creative responsibility, and the opportunity to work alongside the Creative Directors too, giving you the opportunity to lead as well as be lead, growing your knowledge and understanding of both aspects
• When assuming overall creative responsibility as an ACD, you will shape the Creative Direction for each of your projects leading the creative team and driving the creation of high-quality work that pushes the boundaries of the creative output
• When working with a Creative Director you will work alongside them to shape the Creative Direction of the project and to help lead the creative team. Together with them you will push the boundaries of strategy, innovation, and informed creative
• You will undertake client-facing responsibilities to help grow accounts and relationships with both new and existing clients
• Actively participate in the sourcing and selecting of external talent be that ‘freelance’ or ‘specialist agencies’ - reviewing portfolios and work of said talent
• On your assigned jobs and alongside a Creative Director at times you will oversee the delivery of creative work from brief to final assets:
• Work with Ops and Production to define the brief, resourcing and scheduling
• Throughout the process, identify weaknesses in creative, execution, or resourcing, and proactively find a solution
• Uphold creative standards within the agency, providing support to other team members as needed
• Guide and inspire the creatives to develop multiple compelling ideas for client presentation
• Assist in promoting the work both internally and externally to clients
• Collaborate with the creative team to supervise the production of final assets
• Ensure that the final deliverables meet high-quality standards and strive to deliver them on time and in budget as much as possible
• As the studio grows, you will undertake line management responsibilities of other mid and senior creatives, supporting them on their ICHI journey, providing a clear roadmap, direction and goals in the scope of their role

Requirements

Some things you'll know

• How to cultivate a thorough understanding of the strengths and weaknesses of the Creatives within the department, enabling you to bring out the best in them on client projects
• How to acquire an in-depth understanding of our key clients, their products, and the projects we undertake for them
• Possess a solid comprehension of the production process involved in our creative endeavours
• Stay up to date with the latest developments in advertising and the wider creative industry, with a particular focus on gaming and entertainment
• Develop a proficient working knowledge of the key platforms in the social and digital arena. Tik Tok, Instagram, X, Threads, YouTube, Reddit, Discord and more
• The ability to present creative concepts in a concise, impactful and professional manner - whether in verbal, written, or visually - both internally and externally
• An understanding of when to do and when to delegate to meet creative and productivity targets
  

Benefits

• Company pension scheme
• BUPA Healthcare
• Income Protection Cover
• Life Assurance
• Employee Assistance Programme (EAP)
• Summer hours from June - August
• Wellbeing Days and paid time-off in-lieu
• External and in-house training
• Fun company socials and a weekly collaboration day in our Holborn office
• Hybrid working (2 days in the office, 3 days at home)
• Opportunities for cross-collaboration with other Keywords Studios
• A friendly and supportive working environment

If this sounds like a good fit for you, we’d love to hear from you!

Our Diversity, Equity, Inclusion and Belonging (DEIB) Commitment:Keywords Studios is an Equal Opportunity Employer and considers applicants for all positions without regard to race, ethnicity, religion or belief, sex, age, national origin, marital status, sexual orientation, gender identity, disability or any other characteristic protected by applicable laws. If you require any adjustments during the process please let us know in your application. We are committed to creating a dynamic work environment that values diversity and inclusion, respect and integrity, customer focus, and innovation. We especially welcome applications from candidates of underrepresented groups in the industry.

PERSONAL DATA PROTECTION POLICY

By providing your information in this application, you understand that we will collect and process your information in accordance with our Applicant Privacy Notice. For more information, please see our Applicant Privacy Notice at https://www.keywordsstudios.com/en/applicant-privacy-notice .

Role Information: EN

Studio: ICHI Worldwide

Location: England, United Kingdom, Europe

Area of Work: Marketing Services

Service: Engage

Employment Type: Full Time

Working Pattern: Hybrid, On-site