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Business Intelligence and Marketing Analyst

Tamil Nadu, India (On-site)

Business Intelligence and Marketing Analyst

1 Month ago • 5 Years +

About the job

15 skills required for this role

Test your skills to join the top 1% applicants for this job

java

domo

spark

azure

data-visualization

python

sql

data-science

tableau

hadoop

power-bi

business-intelligence

salesforce

communication

team-player

Job Description

Gigamon seeks a Business Intelligence and Marketing Analyst with 5+ years of experience in data architecture and analytics. Expertise in SQL, Snowflake, Azure, and Tableau is essential. Proven experience with Digital Marketing, CRM analytics, and predictive modeling is required. You will lead data migration, build attribution models, and provide actionable insights for marketing campaigns.

Must have:

SQL, Snowflake, Azure
Tableau & Power BI
Data Architecture & Analytics
Digital Marketing & CRM

Good to have:

Hadoop, Spark
Python, R, Java
DOMO, Knime
Salesforce, Marketo

Perks:

Great Place to Work
Data-Driven Environment

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Description

Gigamon, recently certified as a Great Place to Work, helps the world’s leading organizations run fast, stay secure and innovate. We provide the industry’s first elastic visibility and analytics fabric, which closes the cloud visibility gap by enabling cloud tools to see the network and network tools to see the cloud. With visibility across their hybrid cloud network, organizations can improve customer experience, eliminate security blind spots, and reduce cost and complexity. Gigamon has been awarded over 90 technology patents and enjoys world-class customer satisfaction with over 4,000 organizations, including over 80 percent of the Fortune 100 and hundreds of governments and educational organizations worldwide.

As the Business Intelligence and Marketing Analyst II you will need to build the data infrastructure and the analytics framework to provide insights into the leadership on the impact of strategic initiatives using key metrics. You must be able to benchmark systems, analyze system bottlenecks and propose solutions to eliminate them. This role will involve working with the data across numerous customer touch points, developing capabilities tied to audience profiling, database segmentation, marketing attribution and performance monitoring, plus undertaking deep quantitative analysis and building predictive/machine learning models to drive program strategy.

Key Responsibilities:

Data Infrastructure & Migration:

Lead the migration from Azure to Snowflake and Power BI to Tableau, ensuring seamless transitions and optimal performance.

Develop the strategy and architecture for a marketing data lake with effective data acquisition and governance.

Business Intelligence & Reporting:

Design and maintain Tableau dashboards to provide actionable insights and streamline reporting.

Automate operations and train analysts and business users on data tools and dashboards.

Marketing Analytics & Insights:

Collaborate with stakeholders to analyze data and guide strategic priorities.

Build attribution models, performance metrics, and customer journey maps to track campaign impact.

Data Strategy & Predictive Modeling:

Manage data modeling, ETL processes, and optimization initiatives.

Develop predictive models and machine learning solutions to improve customer acquisition and retention.

System Optimization & Governance:

Identify bottlenecks, enhance data pipelines, and ensure data health and accessibility across teams.

Partner with IT and marketing to align data infrastructure with business goals and ensure governance best practices.

Training & Collaboration:

Lead Snowflake and Tableau adoption through workshops and documentation.

Foster collaboration across teams to promote data-driven decision-making and insights.

What You’ve Done:

Bachelor's or master's degree in computer science, Math, Data Science/Analytics, or Business Intelligence.

A minimum of 5 years of experience in modern enterprise data architecture and analytics.

Proven experience in Digital Marketing, CRM analytics, or IT-Business Intelligence.

Extensive hands-on experience with predictive modeling and machine learning using Python, R, or Java.

Proficiency in SQL, with familiarity in big data technologies (Hadoop, Spark) preferred.

Advanced skills in data visualization tools like DOMO or Tableau.

Required Skills & Qualifications:

Technical Expertise:

Proficiency in SQL, Snowflake, Azure, and Tableau.

Experience with Power BI migration, ETL processes, and data modeling.

Knowledge of attribution models, segmentation, and predictive analytics.

Analytical Skills:

Strong data interpretation, statistical analysis, and optimization skills.

Ability to track and enhance marketing campaign performance.

Project Management & Collaboration:

Experience leading data migration and lifecycle projects.

Effective collaboration with marketing, IT, and data teams.

Soft Skills:

Strong communication, leadership, and problem-solving abilities.

Focus on data governance and process improvement.

Preferred:

Experience with B2B marketing analytics and CRM tools like Salesforce or Marketo.

Who You Are:

A self-starter with a strong business mindset, capable of translating complex concepts into actionable insights.

Exceptional problem-solving skills with meticulous attention to detail and the ability to work independently.

A collaborative team player who thrives in a fast-paced environment and possesses excellent communication skills.

Familiarity with data management platforms like Knime is a plus.

#LI-PK1

We are committed to a diverse, equitable, and inclusive Gigamon. As an equal opportunity employer, all applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, disability, veteran status, or any other protected characteristic under applicable federal, state, and/or local law.

Gigamon fosters a business culture dedicated to equitable hiring. If your experience and skills closely match our job description but may not necessarily fulfill all requirements, please still apply. Gigamon is on a continued mission to grow and scale an innovative organization. We believe this is best achieved by hiring, celebrating, and respecting people with diverse backgrounds, skills, perspectives, and experiences.

The privacy rights of all individuals including job applicants and candidates are very important to us. Our Gigamon Applicant Privacy Policy, will inform you about how Gigamon Inc. and its direct and indirect subsidiaries collect, use, store, or otherwise process personal information about job applicants and candidates, including through your access and/or use of our careers website and third-party job websites (e.g. LinkedIn, Indeed, Glassdoor, Naukri, etc.).

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