Lead Marketing Analyst

About the role

We are seeking an experienced Lead Marketing Analyst with expertise in Marketing Analytics to join our Analytics team.

As the Lead Marketing Analyst, you will play a pivotal role in shaping the future of Marketing analytics by defining and driving a clear vision for the team, and ensuring its successful implementation. You will be responsible for building the technical foundation and analytics framework to support Marketing and Publishing initiatives, optimizing processes, and aligning data strategies with broader business goals

What you'll achieve

• Define, develop and implement the technical foundation and analytics framework for Marketing and Publishing initiatives, including stakeholder collaboration, process optimization, and data strategy alignment.
• Collaborate with cross-functional teams to define data requirements, objectives, and key performance indicators (KPIs) for user acquisition campaigns, app store or broader publishing strategies .
• Collaborate with the Engineering team to create and implement data collection strategies for capturing key marketing data from sources like digital ad platforms, app stores, MMPs, and other external platforms.
• Develop and maintain data models & dashboards to organize and visualize marketing data, providing actionable insights to stakeholders.
• Conduct in-depth analysis of user acquisition campaigns, including cohort analysis, attribution modeling, and A/B testing, to identify trends, patterns, and opportunities for optimization.
• Comprehend and possess the capability to perform data modeling for predicting and analyzing Lifetime Value (LTV).
• Provide guidance, mentorship, and training to junior analysts, fostering a culture of data-driven decision-making and continuous improvement.
• Stay informed about industry trends, best practices, and emerging technologies in marketing analytics and user acquisition, incorporating new techniques and tools as appropriate.

What you'll need to be successful

• 5-7 years proven experience in marketing analytics, with a focus on user acquisition in the gaming industry.
• Strong analytical skills and proficiency in data analysis tools and programming languages such as SQL, Python, R, or similar platforms.
• High proficiency in statistical analysis (help designing A/B tests and analyze performance to assess marketing campaign effectiveness)
• High proficiency in data visualization tools like Looker, demonstrating the capability to craft engaging and insightful dashboards and reports.
• Deep understanding of digital marketing channels, performance metrics, and attribution models, with a track record of optimizing user acquisition campaigns for maximum ROI.
• Excellent communication and collaboration skills, with the ability to work effectively across teams and influence stakeholders at all levels of the organization.
• Strong project management skills and ability to manage multiple priorities and deadlines in a fast-paced environment.
• Proven experience in mentoring and guiding analysts
• Passion for gaming and a keen interest in leveraging data and analytics to drive growth and success in the gaming industry.