Analyst, Marketing Planning & Analytics

5 Hours ago • 3 Years +

About the job

SummaryBy Outscal

Must have:
  • Bachelor's degree
  • 3+ years experience in marketing analytics or data related field
  • Strong analytical skills
  • Proficiency in data analysis and reporting tools (SQL, Tableau, Looker)
  • Advanced Excel knowledge
  • Excellent communication and presentation skills
  • Ability to work independently and collaboratively
Good to have:
  • Prior experience in marketing analytics or working with a streaming service
  • Experience working with digital marketing organizations
  • Experience working with Marketing Mix Models
  • Programming knowledge in Python, R or SQL
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Job Summary:

Disney+ is the dedicated streaming home for movies and shows from Disney, Pixar, Marvel, Star Wars, and National Geographic, along with The Simpsons and much more! In select international markets, it also includes the general entertainment content brand, Star. The flagship direct-to-consumer streaming service from The Walt Disney Company, Disney+ offers an ever-growing collection of exclusive originals, including feature-length films, documentaries, live-action and animated series, and short-form content. With unprecedented access to Disney’s long history of incredible film and television entertainment, Disney+ is also the exclusive streaming home for the newest releases from The Walt Disney Studios!

Disney+ is available as a standalone streaming service, as part of the Disney Bundle in the U.S. that gives subscribers access to Disney+, Hulu, and ESPN+, or as part of Combo+ in Latin America with Star+, the standalone general entertainment and sports streaming service in the region. For more, visit disneyplus.com, or find the Disney+ app on most mobile and connected TV devices.

The Growth Marketing team is tasked with driving new subscriber acquisition & Disney Streaming’s profitability business objectives for Disney+ and The Disney Bundle. The team is responsible for the planning, execution, and optimization of user acquisition and performance marketing campaigns. The ideal candidate has a passion for the digital media landscape and understands the intricacies and unique attributes of every step in the marketing funnel.

Responsibilities:

  • Assist with orchestrating the development of reporting and analysis, specifically integrating marketing data with content + retention metrics.
  • Develop and maintain reporting dashboards using Tableau, Looker and sophisticated Excel to track key marketing critical metrics.
  • Craft and develop clear, visually engaging charts and infographics to effectively communicate sophisticated data, trends, and insights
  • Support implementation and management of automated solutions to streamline data collection, transformation, and reporting workflows, reducing manual effort, minimizing errors, and accelerating the delivery of accurate, actionable insights
  • Execute in-depth, targeted, ad-hoc data analyses to support partner needs across marketing, finance, and data teams
  • Collaborate with cross-functional teams to identify opportunities for optimization and improvement.
  • Use detailed, comprehensive data analysis to assist the creation and implementation of marketing and content strategies.
  • Assist with analyzing customer centricity (identifying customer characteristics and marketing platforms that result in higher retention and up-sell opportunities).
  • Stay current with industry trends and competitor’s best practices in marketing analytics and content planning.

Basic Requirements:

  • Bachelor's degree
  • 3+ years of professional experience in marketing analytics or a data related field.
  • Strong analytical skills with the ability to interpret sophisticated data sets.
  • Proficiency in data analysis and reporting tools such as SQL, Tableau, Looker.
  • Advance excel knowledge (sumifs, index-match, macros)
  • Excellent communication and presentation skills.
  • Ability to work independently and collaboratively in a fast-paced environment.
  • Meticulous with a high level of accuracy

Preferred Requirements:

  • Prior experience in marketing analytics or working with a streaming service
  • Experience working with digital marketing organizations
  • Experiencing working with Marketing Mix Models
  • Programming knowledge in Python, R or SQL


The hiring range for this position in New York, NY is $89,300.00 to $119,700.00 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.
View Full Job Description
$89300L - $119700L/yr (Outscal est.)
$104500L/yr avg.
New York, New York, United States

About The Company

From classic animated features and exhilarating theme park attractions to cutting edge sports coverage, and the hottest shows on television, The Walt Disney Company has been making magic since 1923, creating unforgettable stories that connect with audiences around the world. And we’re just getting started!

The key to our success…. The Cast, Crew, Imagineers and Employees who honor Disney’s rich legacy by stretching the bounds of imagination to create the never-before-seen, bringing unparalleled entertainment experiences to people of all ages. Begin a career that delivers unparalleled creative content and experiences to audiences around the world and just imagine the stories you could be part of…

What is #LifeAtDisney like? It’s a series of magical moments with cast members and employees developing and telling our stories in the most innovative ways. Whether it’s a day spent as a Disney VoluntEAR, or celebrating the release of a new interactive experience, retail product or movie, our days are filled with the knowledge that we are creating entertainment experiences the whole family can enjoy. Follow @DisneyCareers on Facebook, Twitter and Instagram for a peek behind-the-curtain, and discover how you could connect to a world of stories with Disney!

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