Lead Digital Marketing Analyst
Job Summary
Job Description
As a Lead Digital Marketing Analyst, you will be at the forefront of digital marketing technologies, leveraging your data-driven mindset to analyze data and integrate across platforms. You will implement, optimize, and analyze digital marketing strategy while incorporating best practices like taxonomy governance, detailed reporting, and advanced analytics. Your work will drive business decisions that create a tangible impact. Responsibilities include building and delivering standardized and custom reports for stakeholders, partnering with other teams on site experience measurement, providing analytics support, designing and developing the web analytics instrumentation architecture, owning Google Analytics and Google Tag Manager environments, implementing data taxonomy governance best practices, evaluating and revising the environment for improvement, creating custom analytics JavaScript, ensuring the integrity and accuracy of tagging, and working with digital analytics in email/CRM systems.
Must have:
- 4-7 years of experience in digital marketing analysis
- Expertise in GA4 (platform setup/maintenance, analytics analysis and reporting)
- Experience with Google Tag Manager (tag implementation including tag audit, creation, data layer events, testing, and debugging)
- Expertise in creating and implementing data taxonomy governance best practices
- Proficiency in various digital marketing tactics and data sets (display, paid search, SEO, CRM, mobile app)
- Familiarity with Campaign Automation systems (Adobe, SFMC)
- Experience with Social Media Analytics
- Ability to pull aggregate and analyze data for executive level reports
- Ability to develop projects with complex business requirements
Good to have:
- Expertise in pharmaceutical / Life Sciences
- Knowledge and experience working in Salesforce Marketing Cloud (SFMC)
- Knowledge of Veeva Promo Mats
- Knowledge of Adobe Systems including Marketo, AEP and AEM
- Proficiency in understanding pharma Digital Asset Management (DAM) or Content Management Systems (i.e. Veeva Promo Mats)
Perks:
- Respectful and appreciative work environment
- Supportive, collaborative, and dynamic work environment
- Opportunity to work with and learn from all levels of the organization
- Steady growth and opportunity to become a leader in sales and marketing analytics
10 skills required
Job Details
For almost 30 years, Beghou Consulting has been a trusted adviser to life science firms. Together we combine our strategic consulting services with proprietary technology to develop custom, data-driven solutions that allow life sciences companies to take their commercial operations to new heights. We are dedicated to client service and offer a full suite of consulting and technology services, all of which are rooted in advanced analytics, to enhance commercial operations and boost sales performance.
Propose of job
As a Lead Digital Marketing Analyst, you will work at the forefront of digital marketing technologies, applying your data-driven mindset and skills to data analysis and cross-platform data integration. You’ll help implement, optimize and analyze digital marketing strategy, while incorporating best practices such as taxonomy governance, detailed reporting, and advanced analytics, towards driving business decisions that create a tangible impact.
We'll trust you to
- Build & deliver standardized and custom reports for business stakeholders.
- Partner with other teams on measurement across site experiences.
- Analytics Support – Provide client support for issues or questions regarding digital analytics solutions.
- Familiar with analytical thinking, mathematical concepts and digital analytics methodologies
- Design, develop and support the web analytics instrumentation architecture - Own all Google Analytics and Google Tag Manager environment & processes.
- Expertise in creating and implementing data taxonomy governance best practices
- Consistently evaluate and revise environment where necessary to improve stability, flexibility, scalability, and futureproofing including debugging, troubleshooting, and fixing configuration issues.
- Develop custom analytics JavaScript to create events and triggers in Google Tag Manager.
- Understanding of cross-browser compatibility issues and workarounds.
- Ensure the integrity and accuracy of tagging environment by continually monitoring tags, both manually and with automated tools.
- Knowledge and experience working in Salesforce Marketing Cloud (SFMC)
- Knowledge of Veeva Promo Mats a Plus
- Knowledge of Adobe Systems including Marketo, AEP and AEM a Plus
- Understanding of email client compatibility issues and workarounds.
- Understanding email personalization techniques (e.g. SFMC AMPScript)
ARCHITECTURE & IMPLEMENTATION
Digital Analytics (Email/CRM)
You'll need to have:
- 4-7 years of experience in digital marketing analysis or a similar role
- Expertise in pharmaceutical / Life Sciences preferred.
- Expertise with GA4 (platform setup/maintenance, analytics analysis and reporting)
- Experience with Google Tag Manager (tag implementation including tag audit, creation, data layer events, testing, and debugging)
- Expertise in creating and implementing data taxonomy governance best practices.
- Test Plan Documentation – document test plans (related to analytics QA)
- Be able to aggregate different data sets to work within a (Customer Data Platform) CDP.
- Proficiency in various digital marketing tactics and data sets, including online media (display, paid search, SEO), CRM, and mobile app
- Familiarity with Campaign Automation systems (Adobe, SFMC)
- Proficiency in understanding pharma Digital Asset Management (DAM) or Content Management Systems (i.e. Veeva Promo Mats)
- Experience with Social Media Analytics is a plus.
- Ability to pull aggregate and analyze data for deep dive analyses and executive level reports that provide logical improvement recommendations and insightful strategic content.
- Ability to develop for projects with complex business requirements.
What you should know:
· We treat our employees with respect and appreciation, not only for what they do but who they are.
· We value the many talents and abilities of our employees and promote a supportive, collaborative, and dynamic work environment that encourages both professional and personal growth.
· You will have the opportunity to work with and learn from all levels in the organization, allowing everyone to work together to develop, achieve, and succeed with every project.
· We have had steady growth throughout our history because the people we hire are committed not only to delivering quality results for our clients, but also to becoming leaders in sales and marketing analytics.
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