Corporate Brand Strategist

Onward Search is a specialized staffing and talent solutions company that helps professionals find top jobs with the nation’s leading brands. We’re looking to hire a Corporate Brand Strategist for a leading mutual life insurance company.

Are you ready to shape the future of a leading brand? Our client is seeking a dynamic Corporate Brand Strategist to join their team. In this pivotal role, you will craft an enterprise-level brand architecture that aligns with our client's growth strategy and brand essence. Your work will involve a deep dive into various business lines, target audiences, and existing value propositions, encompassing consumers, employers, associations, financial advisors, institutional clients, and employees.

This is a full-time 4-6 contract opportunity. The role is located in New York City, and is hybrid onsite Tuesday - Thursday.

Corporate Brand Strategist Responsibilities: 

• Develop a cohesive brand architecture that connects diverse business lines and audiences while highlighting strategic differentiators.

• Collaborate with the VP of Brand Strategy and stakeholders across the organization to refine and implement the brand architecture.

• Partner with external branding experts to enhance and expand sub-brands, focusing on positioning, naming, and identity development.

• Concentrate on affluent and high-net-worth consumers, particularly in advisory solutions and consultative services.

Corporate Brand Strategist Requirements: 

• Minimum of 5-7 years of experience as a Brand Strategist, with a proven track record in brand architecture for complex brands.

• Experience in Financial Services, Wealth Management, or Insurance is advantageous but not required.

• Self-motivated and capable of designing project plans, managing milestones, and overcoming obstacles.

• Creative problem solver with the ability to synthesize large volumes of strategic data into compelling strategies.

• Execution-focused, translating strategy into actionable market concepts, including positioning and visual identity.

• Team player who can build trust and collaborate effectively with multiple stakeholders.

Perks & Benefits: 

• Medical, Dental, and Vision Insurance
• Life Insurance
• 401k Program
• Commuter Benefit
• eLearning
• Education Reimbursement
• Ongoing Training & Development
• *To qualify for our benefits package, you must work over 30 hours per week and the length of assignment must be a minimum of 10 weeks.

To learn more about this Corporate Brand Strategist opportunity, apply now. Our recruitment team will be in touch, guide you through the interview process, and advocate on your behalf.

The application deadline is Tuesday, May 6th, 2025.

Employer Details:

• Onward Search is an equal opportunity employer, dedicated to a policy of non-discrimination in an employment with regard to race, color, religion, gender, sexual orientation, national origin, age, disability, genetic information, veteran status or any other classification protected by federal, state and local laws and ordinances. Candidates must be at least 18 years old to be considered for employment. EOE/M/F/D/V/SO.
• In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification document form upon hire.
• Onward Search is unable to support 1099 / Corp-to-Corp or Independent Contractor arrangements at this time. All freelancers will be paid as W2 employees.
• Onward Search offers medical, dental, vision benefits, as well as a 401k program, for all eligible full time temporary assignments.
• Onward Search is a drug-free workplace.
• Onward Search is a nationwide staffing agency and talent solutions provider specializing in creative, marketing and technology. Our clients are continuously turning to us to fill their open positions. Therefore, there is no application deadline for this position, as we are seeking candidates for this type of role across all our clients on an ongoing basis.