CRM Analyst | Irvine, CA

Team Name:

Job Title:

CRM Analyst | Irvine, CA

Requisition ID:

R023763

Job Description:

Title: CRM Analyst

Reports to: Director, Global Growth Marketing Analytics

Location: Irvine, CA (hybrid)

Your Mission

Blizzard Entertainment games don’t just begin with game ideas, or end once those games are released. A lot more goes into creating a Blizzard product than the work of developers—and we support our games for years after they’re in the hands of gamers worldwide.

This position is a business role that requires both technical skills and marketing knowledge. In this role, you will be responsible for measuring and optimizing user retention and personalization strategies by reporting CRM performance data, assuring data quality, and analyzing audiences. You’ll also be heavily involved in the creation, curation, and analysis of audience data across several marketing platforms, including Braze and Swrve, among others. The ideal candidate is a nimble problem solver with a moderate understanding of email, push, and in-app channels.

Key Responsibilities:

• Function as a decision-making partner to CRM team
• Develop tests/experiments to better understand the impact of email, push, and in-app message channels on player engagement, retention, and business outcomes
• Experienced in analyzing transactional, lifecycle, program, and promotional emails, push and in-app messages

• Partner with CRM Strategy, Ops and Engineering teams to instrument, track, and report on CRM channel-specific events
• Independently conduct analyses end-to-end, from stakeholder interviews to communicating takeaways and providing recommendations on upcoming testing iterations
• Build and maintain dashboards/reports to measure CRM channel performance
• Scope and prioritize projects, manage stakeholders’ expectations with the ability to push back when needed

Required Experience

• 2+ years of Analytics experience on CRM channels (emails and push messages)
• Bachelor’s degree or equivalent experience in a quantitative field
• High proficiency in SQL
• Strong communication skills
• Expertise in visualization tools (Tableau, Looker)
• Familiarity with Martech tools such as Salesforce CRM, Braze, Swrve, mParticle, et al
• Knowledge of scientific programming languages (R, Python) is a bonus

Your Platform

Best known for iconic video game universes including Warcraft®, Overwatch®, Diablo®, and StarCraft®, Blizzard Entertainment, Inc. (www.blizzard.com), a division of Activision Blizzard, which was acquired by Microsoft (NASDAQ: MSFT), is a premier developer and publisher of entertainment experiences. Blizzard Entertainment has created some of the industry’s most critically acclaimed and genre-defining games over the last 30 years, with a track record that includes multiple Game of the Year awards. Blizzard Entertainment engages tens of millions of players around the world with titles available on PC via Battle.net®, Xbox, PlayStation, Nintendo Switch, iOS, and Android.

Our World

Activision Blizzard, Inc., is one of the world's largest and most successful interactive entertainment companies and is at the intersection of media, technology and entertainment. We are home to some of the most beloved entertainment franchises including Call of Duty®, World of Warcraft®, Overwatch®, Diablo®, Candy Crush™ and Bubble Witch™. Our combined entertainment network delights hundreds of millions of monthly active users in 196 countries, making us the largest gaming network on the planet!

Our ability to build immersive and innovative worlds is only enhanced by diverse teams working in an inclusive environment. We aspire to have a culture where everyone can thrive in order to connect and engage the world through epic entertainment. We provide a suite of benefits that promote physical, emotional and financial well-being for ‘Every World’ - we’ve got our employees covered!

The videogame industry and therefore our business is fast-paced and will continue to evolve. As such, the duties and responsibilities of this role may be changed as directed by the Company at any time to promote and support our business and relationships with industry partners.

We love hearing from anyone who is enthusiastic about changing the games industry. Not sure you meet all qualifications? Let us decide! Research shows that women and members of other under-represented groups tend to not apply to jobs when they think they may not meet every qualification, when, in fact, they often do! We are committed to creating a diverse and inclusive environment and strongly encourage you to apply.

We are committed to working with and providing reasonable assistance to individuals with physical and mental disabilities. If you are a disabled individual requiring an accommodation to apply for an open position, please email your request to accommodationrequests@activisionblizzard.com. General employment questions cannot be accepted or processed here. Thank you for your interest.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, gender identity, age, marital status, veteran status, or disability status, among other characteristics.

Rewards

We provide a suite of benefits that promote physical, emotional and financial well-being for ‘Every World’ - we’ve got our employees covered! Subject to eligibility requirements, the Company offers comprehensive benefits including:

• Medical, dental, vision, health savings account or health reimbursement account, healthcare spending accounts, dependent care spending accounts, life and AD&D insurance, disability insurance;
• 401(k) with Company match, tuition reimbursement, charitable donation matching;
• Paid holidays and vacation, paid sick time, floating holidays, compassion and bereavement leaves, parental leave;
• Mental health & wellbeing programs, fitness programs, free and discounted games, and a variety of other voluntary benefit programs like supplemental life & disability, legal service, ID protection, rental insurance, and others;
• If the Company requires that you move geographic locations for the job, then you may also be eligible for relocation assistance.

Eligibility to participate in these benefits may vary for part time and temporary full-time employees and interns with the Company. You can learn more by visiting https://www.benefitsforeveryworld.com/ .

In the U.S., the standard base pay range for this role is $34.28 - $63.42 Hourly. These values reflect the expected base pay range of new hires across all U.S. locations. Ultimately, your specific range and offer will be based on several factors, including relevant experience, performance, and work location. Your Talent Professional can share this role’s range details for your local geography during the hiring process. In addition to a competitive base pay, employees in this role may be eligible for incentive compensation. Incentive compensation is not guaranteed. While we strive to provide competitive offers to successful candidates, new hire compensation is negotiable.