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CRM Manager - Fight Sports

England, United Kingdom (On-site)

CRM Manager - Fight Sports

1 Month ago • All levels • Campaign Management

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Job Description

DAZN is seeking a CRM Manager to drive revenue, up-sell, and subscriber growth targets for their fight sports (boxing and MMA) offerings across the UK, US, and ROW growth markets. This role requires end-to-end CRM campaign delivery, segmentation, personalization, copywriting, and asset briefing for maximum user engagement. The ideal candidate will have experience in building lifecycle automations, managing multiple key events, and leading on test and learn initiatives. This is a fast-paced, international environment requiring strong project management, stakeholder management, and a passion for sport or subscription services.

Must have:

Proven CRM experience
Fast-paced environment adaptability
Excellent time management
Strong problem-solving
Project management skills
Stakeholder management expertise
Passion for sport or subscriptions

Good to have:

International experience
Experience in a commercial, target-driven environment

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Are you a CRM executive looking for progression or a CRM manager looking for an exciting next step, with a passion for sport and/or subscriptions? Do you have creative flair and an eye for detail? Have you created CRM communications, written copy and coordinated creatives in a commercial, target driven environment? If so, we may have the perfect role for you.

DAZN’s goal is to become the world’s largest sports broadcaster and one of the biggest entertainment services on the planet. From boxing to soccer and recently the launched NFL Game Pass International we know that growth really starts with keeping our existing customers engaged and retained.

Reporting into the Senior CRM Manager of fight sports, this role focuses on fight sports (mainly boxing and MMA) across the UK, US and ROW growth markets. You will be experienced in end-to-end CRM campaign delivery, segmentation, confident in personalisation, copy writing and briefing assets for maximum user engagement. Familiar with building lifecycle automations, the role will be required to coordinate assets, manage multiple key events in the schedule and lead on test and learn.

DAZN is a fast-paced, commercial environment and you will be expected to manage several workstreams concurrently, so efficient time and project management skills are paramount. Working across the international matrix business, you will harness expertise from product, tech, content, UX, data and analytics to deliver our CRM output for fans around the world, so managing collaborative stakeholder relationships will also be key.

Like sport, no day will be the same and your delivery will cover – the fight schedule, PPV campaigns, lifecycle automations, delivery optimisations and testing and for commercial growth.

As our new CRM Manger, you'll have the opportunity to:

Manage multi-channel campaign building for our fight sports CRM schedule driving our revenue, up-sell and subscriber growth targets.
Have the ability to articulately brief campaign and segmentation builds to a CRM operations team for scheduling/dispatch.
Manage creative briefing and coordination and copy writing for fight sports below the line messaging.
Be responsible for personalisation and segmentation for optimal conversion and engagement, utilising data availability and technical capabilities to push the boundaries of CRM.
Champion testing and optimisation of our CRM creative, copy and content in collaboration with DAZN marketing and creative.

You'll have:

Proven experience in a CRM role
Ability to work in a fast paced, dynamic and international environment, where impeccable time management, agility and fast-thinking is a daily expectation.
Strong problem-solving skills, along with an ability to manage high-priority projects, to tight deadlines.
Excellence in stakeholder management. DAZN, is a multinational matrix organisation and you will be expected to influence the decisions of senior leaders in each market
A passion for sport or a deep understanding of subscription services, ideally in an international context, would be nice to have.

At DAZN, we bring ambition to life. We are innovators, game-changers and pioneers. So, if you want to push boundaries and make an impact, DAZN is the place to be.

As part of our team,you'll have the opportunity to make your mark and the power to make change happen. We're doing things no-one has done before, giving fans and customers access to sport anytime, anywhere. We're using world-class technology to transform sports and revolutionise the industry and we're not going to stop.

DAZN VALUES – THE ‘HOW’ IN WHAT WE DO:

AMBITIOUS – people who want to make a big impact and drive DAZN forward.

INVENTIVE – people with bright ideas who deliver great new experiences for our customers – and improvements for our business. People who come up with better, simpler ways of doing things.

PASSIONATE – people who are proud of our product, our content and our business – and love to shout about it. People who love what they do and show commitment every day.

BRAVE – people who take difficult decisions to help us focus on improving DAZN, our performance and our results.

SUPPORTIVE – people who know that we achieve more as a team than as individuals. People value inclusion and look out for each other, helping their colleagues enjoy their work and develop their careers. People who consider others before making decisions.

At DAZN, we are committed to fostering an inclusive environment that values equality and diversity, where everyone can contribute and have their voices heard. This means hiring and developing talent across all races, ethnicities, religions, age groups, sexual orientations, gender identities and abilities.

Everyone has the opportunity to make change and impact our DEI journey by joining our ERGs: Proud@DAZN, Women@DAZN, Disability@DAZN and ParentZone.

If you’d like to include a cover letter with your application, please feel free to. Please do not feel you need to apply with a photo or disclose any other information that is not related to your professional experience.

Our aim is to make our hiring processes as accessible for everyone as possible, including providing adjustments for interviews where we can.

We look forward to hearing from you.

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