Facebook Media Buyer

2 Hours ago • 2 Years + • Campaign Management

Job Summary

Job Description

The Facebook Media Buyer role at Growe involves developing and implementing Facebook advertising strategies for gambling traffic, focusing on KPIs and campaign optimization. Responsibilities include A/B testing, collaborating with designers and the CRM team, setting up and scaling campaigns, and resolving technical issues related to ad campaigns (pixel settings, S2S postbacks, conversion tracking). Experience with marketing tools like Keitaro, Voluum, Meta Ads, and various app types is crucial. The ideal candidate is creative, detail-oriented, and possesses excellent communication skills. The role requires 2+ years of hands-on Facebook Ads experience focused on gambling traffic.
Must have:
  • 2+ years Facebook Ads experience (gambling traffic)
  • Gambling/betting experience
  • Keitaro, Voluum, Meta Ads experience
  • Ability to manage large ad budgets
  • Creative & strategic thinking
  • Excellent communication skills

Job Details

Growe welcomes those who are excited to:
  • Develop and implement strategies for Facebook advertising campaigns according to the KPIs;

  • Monitor and analyze the results of advertising campaigns, making necessary adjustments to improve efficiency;

  • Conduct A/B tests of ads, audiences and budget strategies to determine the most effective approaches;

  • Interact with designers and CRM team to create effective advertising funnels;

  • Set up and scale advertising campaigns;

  • Resolve technical issues related to ad campaigns, such as pixel settings, S2S postbacks, conversion tracking, etc.

We need your professional experience:
  • 2+ years of hands-on experience with Facebook Ads in purchasing gambling traffic;

  • Must have experience in gambling/betting;
  • Ability to set clear and precise tasks for creative designers, with an understanding of what creatives are needed;

  • Experience with the marketing tools - Keitaro, Voluum, Meta Ads, WebView Apps, IOS Apps, PWA Apps, AdHearts, AppsFlyer, etc;

  • Ability to work with big advertising budgets;

  • At least Intermediate English level.

We appreciate if you have those personal features:
  • Ability to think creatively and strategically, spot issues timely, and facilitate their elimination;

  • Attention to detail, multitasking;

  • Passion for learning new interfaces, technologies, and advertising platforms;

  • Excellent communication skills (verbal, written).

We are seeking those who align with our core values:
  • GROWE TOGETHER: Our team is our main asset. We work together and support each other to achieve our common goals; 

  • DRIVE RESULT OVER PROCESS: We set ambitious, clear, measurable goals in line with our strategy and driving Growe to success;

  • BE READY FOR CHANGE: We see challenges as opportunities to grow and evolve. We adapt today to win tomorrow.

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About The Company

Here at Growe, we operate boldly in the iGaming and Entertainment industries, uniting brands worldwide and gathering expertise from diverse markets.


We focus on developing and implementing cutting-edge entertainment technology platforms and payment solutions, propelling assets' expansion and sustainable growth. We dare to unlock potential and seize opportunities, from launching new iGaming brands in Asia, Africa, and Latin America to providing exceptional opportunities to our team players and an extraordinary chance to succeed.


Check out our vacancies and join our growing team of opportunities unlockers.


Let's grow together!

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