Licensing Manager

Hybrid work: Employees work in a hybrid model balancing collaboration in our office and remote work.  

Salary for NY based role: $90,000 - $100,000 base pay per annum

Find a job that let’s your imagination run wild!  

Covering 60 countries, WildBrain CPLG is a world-leading entertainment, sport and brand licensing agency with 20 offices worldwide. Since 1972 we have been providing our partners with dedicated licensing and marketing professionals and fully integrated retail, creative & product development, legal and accounting services.

We are looking to add to our talented team of innovators that can help us manage some of the most profitable and enduring brands in the world! We believe that our partnerships are about clarity, openness, and trust, and we are widely known for our no-nonsense, straightforward approach. Come join us!

About the Role 

WildBrain CPLG is looking for a Licensing Manager to join our team to develop and strategically grow our license partnerships and new business across agreed product categories and secure consistent contact with national and international licensors.

Reporting to the Licensing Director, the Licensing Manager will work closely with other WildBrain CPLG offices and the Partnerships team to secure licensees for each property and maximizing retail activity.

• Be the main commercial contact for your licensees  within your defined categories.
• Together with Director, Licensing, set and execute the company’s licensing strategies and review quarterly within the company´s budget process.
• Identify licensing opportunities and fill market gaps across the category considering segment, market, channel and franchise, and in accordance with agreed licensor strategies.
• Partner with Director, Licensing to manage contract negotiations for key licensees, analyze and control business plans to ensure contract deliverables are met throughout the term.
• Accountable for day-to-day management of key licensees including business reviews.
• Ensure timely product approvals in line with industry needs. Maintain knowledge of key seasonality per category and buying cycles of retailers.
• Maintain current knowledge of industry trends, competitors, business opportunities, threats and dynamics for category and key licensees.
• Partner with the Product Development team to drive quality in licensed product representation, ensuring lines are commercially viable.
• Partner with WildBrain’s franchise team and 3rd party Licensors to review and present licensee business reviews
• Attendance at trade shows and industry networking functions where applicable.
• Fiscal responsibility to include annual budget planning and quarterly revenue forecastingEnsure strict adherence to CPLG’s CRM system as the central information tool for licensor reviews and internal forecasting and business management.
• Work closely with the Legal team to ensure all team contracts are processed in the most efficient way possible.

• Demonstrable experience in the licensing industry, marketing, retail
• A creative thinker with the ability to be flexible and adjust to a changing business environment.
• Outstanding interpersonal and networking skills.
• An innovative and creative salesperson with proven experience in account management and new business development
• Comprehensive knowledge of licensees' production and creative capabilities/limitations.
• Entrepreneurial spirit, team-player and can communicate at all levels
• Proficiency in writing and Speak in Spanish a plus
• Proficient of MS Office including Excel and PowerPoint.

What We Offer  

Working at WildBrain is more than a job — it’s the opportunity to join forces with extraordinary, insightful and imaginative people who will recognize your talents and encourage your professional growth and development in a work environment that promotes creativity and individuality. We offer competitive family-focused benefits, we invest in our people and their future with generous retirement plan matching, reduced summer hours, because you deserve it!  

Our Commitment  

Diversity and Inclusion are in our DNA. As a global leader in kids and family entertainment, we strive to reflect and honour the diversity of our audiences around the world. We believe that creating diverse and inclusive content & brands begins with fostering a culture of belonging at WildBrain. To us, a culture of belonging is one where we celebrate and welcome the diversity of all employees, stakeholders, and external partners and strive to create an environment where every individual feels valued, respected, and brings their authentic self to work.   

We demonstrate our commitment to this by striving to provide a supportive work environment and a corporate culture that welcomes and encourages equal opportunities for all employees. We recognize that people bring experience and talent that goes beyond the technical skills and requirements of a job. If you possess similar experience that is close to what we’ve listed here, we encourage you to please still consider applying. We strongly believe that diverse experience, transferable skills, and passion are key! WildBrain accommodates people with disabilities throughout the recruitment and selection process. Applicants are encouraged to make their needs known in advance if accommodation is required.  

About WildBrain:  a parent company of Wildbrain CPLG

At WildBrain we inspire imaginations through the wonder of storytelling. As a leader in 360° IP management, we are experts in content creation, audience engagement and global licensing, cultivating and growing love for our own and partner brands with kids and families around the world. With approximately 13,000 half-hours of filmed entertainment in our library—one of the world’s most extensive—we are home to such treasured franchises as Peanuts, Teletubbies, Strawberry Shortcake, Yo Gabba Gabba!, Caillou, Inspector Gadget and Degrassi. WildBrain’s mission is to create exceptional entertainment experiences that captivate and delight fans both young and young at heart.  

Our studios produce such award-winning series as The Snoopy Show; Snoopy in Space; Strawberry Shortcake: Berry in the Big City; Sonic Prime; Chip and Potato; Teletubbies Let's Go! and many more. Enjoyed in more than 150 countries on over 500 platforms, our content is everywhere kids and families view entertainment, including YouTube, where our network has garnered over 1 trillion minutes of watch time. Our television group owns and operates some of Canada’s most-viewed family entertainment channels. WildBrain CPLG, our leading consumer-products and location-based entertainment agency, represents our owned and partner properties in every major territory worldwide.   

WildBrain is headquartered in Canada with offices worldwide and trades on the Toronto Stock Exchange (TSX: WILD). Visit us at wildbrain.com.