Lifecycle Marketing Specialist

1 Day ago • 3 Years +

Job Summary

Job Description

The Lifecycle Marketing Specialist will manage CRM activities, including email and push notifications, to support company objectives for a new game. Responsibilities include creating art briefs, copy, and reports, collaborating with cross-functional teams, executing tests, and improving efficiency. The specialist will also ensure high standards and best practices while increasing player health and lifetime value. The role requires a detail-oriented, team-focused individual passionate about games and dedicated to driving successful marketing campaigns.
Must have:
  • 3+ years of CRM or Lifecycle Marketing experience
  • Experience with HTML, SQL, and Content Management Systems
  • Experience in warming up new IPs and monitoring domain reputation
  • Demonstrated success in deploying effective marketing communications at scale

Job Details

Level Up Your Career with Zynga!

At Zynga, we bring people together through the power of play. As a global leader in interactive entertainment and a proud label of Take-Two Interactive, our games have been downloaded over 6 billion times—connecting players in 175+ countries through fun, strategy, and a little friendly competition.

From thrilling casino spins to epic strategy battles, mind-bending puzzles, and social word challenges, our diverse game portfolio has something for everyone. Fan-favorites and latest hits include FarmVille™, Words With Friends™, Zynga Poker™, Game of Thrones Slots Casino™, Wizard of Oz Slots™, Hit it Rich! Slots™, Wonka Slots™, Top Eleven™, Toon Blast™, Empires & Puzzles™, Merge Dragons!™, CSR Racing™, Harry Potter: Puzzles & Spells™, Match Factory™, and Color Block Jam™—plus many more!

Founded in 2007 and headquartered in California, our teams span North America, Europe, and Asia, working together to craft unforgettable gaming experiences. Whether you're spinning, strategizing, matching, or competing, Zynga is where fun meets innovation—and where you can take your career to the next level.

Join us and be part of the play!

Position Overview:

The Lifecycle Marketing Specialist is responsible for the day-to-day, hands-on execution of CRM activities, focused on email, push notification, and other CRM channels to support company and business unit objectives for our new game. This includes ownership of the setup, maintenance, copy, art, and reporting. This position requires a collaborative professional who is highly executional and creative, who can work in a fast-paced environment of operating live games.

What You'll do:  

  • Coordinate creating art briefs, copy, text/HTML email templates, target segmentation, tests, etc.
  • Generate weekly and monthly campaign performance reports, identify drivers, and make recommendations for improvement.
  • Develop positive relationships with cross-functional partners (studio, tech, engineering, marketing, creative, etc.).
  • Flawlessly execute tests and tactics that increase player health and lifetime value.
  • Embrace established processes and find opportunities to improve the efficiency of the role.
  • Ensure the highest standards, employ best practices, and foster accountability.

What you bring:

  • Bachelor’s degree
  • 3+ years of experience in CRM or Lifecycle Marketing roles (B2C only)
  • Hands-on experience with HTML, SQL, and Content Management Systems like Braze/Leanplum/Moengage
  • Must have experience in warming up new IPs and monitoring domain reputation
  • Demonstrated success in deploying effective marketing communications at scale
  • Inquisitive action-biased mind, appropriately focused on customer and business-critical metrics
  • Self-starter with the ability to thrive under pressure in a fast-paced environment
  • Effective producer of high-quality work with a desire to increase responsibility
  • Proven ability to learn technology quickly
  • Versatile, flexible, and trainable
  • Able to effectively balance and prioritize multiple tasks
  • Strong communication, copywriting, organizational, and project management skills
  • Attention to detail
  • Team-first attitude
  • Passion for games

What We Offer You:

Zynga offers a world-class benefits package that helps support and balance the needs of our teams. To find out more about our benefits, visit the Zynga Benefits site

 

We are proud to be an equal opportunity employer, which means we are committed to creating and celebrating diverse thoughts, cultures, and backgrounds throughout our organization.  Employment with us is based on substantive ability, objective qualifications, and work ethic – not an individual’s race, creed, color, religion, sex or gender, gender identity or expression, sexual orientation, national origin or ancestry, alienage or citizenship status, physical or mental disability, pregnancy, age, genetic information, veteran status, marital status, status as a victim of domestic violence or sex offenses, reproductive health decision, or any other characteristics protected by applicable law.

As an equal opportunity employer, we are committed to providing the necessary support and accommodation to qualified individuals with disabilities, health conditions, or impairments (subject to any local qualifying requirements) to ensure their full participation in the job application or interview process. Please contact us at accommodationrequest@zynga.com to request any accommodations or for support related to your application for an open position.

Please be aware that Zynga does not conduct job interviews or make job offers over third-party messaging apps such as Telegram, WhatsApp, or others.  Zynga also does not engage in any financial exchanges during the recruitment or onboarding process, and will never ask a candidate for their personal or financial information over an app or other unofficial chat channel.  Any attempt to do so may be the result of a scamp or phishing attack, and you should not engage.  Zynga’s  in-house recruitment team will only contact individuals through their official Company email addresses (i.e., via a zynga.com, naturalmotion.com, smallgiantgames.com, themavens.com, gram.gs email domain).  

Similar Jobs

Google - Senior Software Engineer, Full Stack, Google Cloud Platforms

Google

Seattle, Washington, United States (On-Site)
2 Days ago
Siemens - Senior AI Developer

Siemens

Pune, Maharashtra, India (On-Site)
1 Day ago
Nagarro - Staff Engineer, PHP- DRUPAL

Nagarro

Sri Lanka (Remote)
6 Months ago
Nintendo - Associate Software Engineer Tools (NST)

Nintendo

Redmond, Washington, United States (On-Site)
8 Months ago
Ajmera Infotech - User Experience (UX) Designer

Ajmera Infotech

Ahmedabad, Gujarat, India (On-Site)
1 Month ago

Get notifed when new similar jobs are uploaded

Similar Skill Jobs

PwC - Senior Associate_Full Stack Developer_Data & Analytics_Advisory_PAN  India

PwC

Kolkata, West Bengal, India (On-Site)
7 Months ago
PwC - Senior Associate / (Senior) Manager – Deals – Separation and Integration

PwC

Zürich, Zurich, Switzerland (On-Site)
7 Months ago
Nagarro - Staff Engineer, .Net Fullstack

Nagarro

(On-Site)
6 Months ago
Boomi - Senior Quality Engineer

Boomi

Pune, Maharashtra, India (On-Site)
1 Day ago
Progres - Software Engineer Intern - C# & JavaScript

Progres

Sofia, Sofia City Province, Bulgaria (Hybrid)
2 Weeks ago
Rockstar Games - Associate QA Tester: Online Services (Night Shift)

Rockstar Games

Lincoln, England, United Kingdom (On-Site)
1 Month ago
USE Insider - Solution Architect - Germany

USE Insider

Berlin, Berlin, Germany (Hybrid)
6 Months ago
Gearbox Software - Senior UI Programmer

Gearbox Software

Frisco, Texas, United States (On-Site)
5 Months ago
Supercell - Technical Lead, Esports

Supercell

Helsinki, Uusimaa, Finland (On-Site)
1 Day ago
Accurate - Software Engineering Manager

Accurate

Hyderabad, Telangana, India (Hybrid)
1 Year ago

Get notifed when new similar jobs are uploaded

Jobs in Austin, Texas, United States

Universal Music - Manager, Financial & Business Analytics, Bilingual (English/Spanish)

Universal Music

Miami Beach, Florida, United States (On-Site)
1 Month ago
Google - Senior Software Engineer, YouTube

Google

Mountain View, California, United States (On-Site)
1 Week ago
Feld Entertainment - Ice Technician - Touring

Feld Entertainment

Ellenton, Florida, United States (On-Site)
6 Months ago
Blind Squirrel Games - Senior Graphics Engineer

Blind Squirrel Games

California, United States (Remote)
1 Month ago
Christ Fellowship - Production College Intern

Christ Fellowship

Florida, United States (On-Site)
8 Hours ago
Attentive - Senior Data Scientist/Applied Scientist, AI Products

Attentive

San Francisco, California, United States (Hybrid)
6 Months ago
The Walt Disney Company - Lead Software Engineer

The Walt Disney Company

Morrisville, North Carolina, United States (On-Site)
2 Weeks ago
ESL FACEIT Group - EFG - IT Specialist

ESL FACEIT Group - EFG

Ohio, United States (On-Site)
1 Month ago
ByteDance - Research Scientist for Generative AI, Multimodal and LLM

ByteDance

San Jose, California, United States (On-Site)
6 Months ago
Google - Student Researcher, PhD, Winter/Summer 2025

Google

Mountain View, California, United States (On-Site)
5 Months ago

Get notifed when new similar jobs are uploaded

Similar Category Jobs

Looks like we're out of matches

Set up an alert and we'll send you similar jobs the moment they appear!

About The Company

Explore gaming industy jobs in one of the leading Game Studios.

Bengaluru, Karnataka, India (On-Site)

Bengaluru, Karnataka, India (On-Site)

Bengaluru, Karnataka, India (On-Site)

Austin, Texas, United States (On-Site)

Bengaluru, Karnataka, India (On-Site)

Barcelona, Catalonia, Spain (Hybrid)

London, England, United Kingdom (Hybrid)

Helsinki, Uusimaa, Finland (On-Site)

Helsinki, Uusimaa, Finland (Hybrid)

Bengaluru, Karnataka, India (On-Site)

View All Jobs

Get notified when new jobs are added by Zynga

Level Up Your Career in Game Development!

Transform Your Passion into Profession with Our Comprehensive Courses for Aspiring Game Developers.

Job Common Plug