Overseas Market Director

Overseas Market Director
Responsible for the distribution of IGG products in overseas markets, including the development of distribution strategies throughout the product lifecycle.

Job Responsibilities:
1.Develop game publishing plans based on different product milestones and goals, including user acquisition (UA), influencer collaborations, community building, esports, and other areas. Coordinate material and packaging efforts to continuously understand and analyze the market, optimize strategies, and enhance promotional effectiveness.
2.Based on market and user insights, drive the implementation of market recommendations within the R&D team.
3.Responsible for creative planning and accompanying communication for key versions or marketing milestones to achieve brand exposure and user penetration goals.
4.Actively explore new growth directions by identifying global or key regions such as Europe, America, Japan, and South Korea, and leveraging content hotspots (such as IP/influencer collaborations) and traffic dividends through new platform channels.
5.Oversee the execution of offline activities in overseas markets.

Job Requirements:
1.At least 5 years of experience in game marketing, with in-depth experience in product distribution, including at least 2 years of experience in SLG mobile game publishing. Good understanding of the market environment, distribution channels, and strategies of major companies in global or key regions such as Europe, America, Japan, and South Korea.
2.Location is flexible, can be anywhere globally. Proficient in English as a working language. Excellent project management skills, cross-department collaboration awareness, and organizational abilities.
3.Strong branding and creative thinking abilities, understanding of user preferences in global or key regions such as Europe, America, Japan, and South Korea. Exceptional industry insights, ability to quickly grasp trends and implement them, and willingness to explore new market approaches.
4.Self-driven, with a strong passion for the gaming industry and strategy games.

岗位：海外市场总监
概述：负责IGG产品在海外市场的发行工作，负责产品在全生命周期的发行策略。

岗位职责：
1.根据不同的产品节点和目标，制定市场发行方案，包括用户获取（UA）、网红合作、社区建设、电竞等多个领域模块，并统筹物料和版本包装，以持续了解和深入分析市场，不断优化策略，提升推广效果。
2.基于市场和用户洞察，推动研发团队将市场建议落地。
3.负责重点版本或营销节点的创意策划和配套传播，实现品牌曝光和用户渗透目标。
4.积极探索全球或欧美，日韩等重点地区的内容热点（如IP/网红潮牌）和流量红利等新的平台渠道玩法，寻找新的增长方向。
5.统筹执行海外线下活动。

职位要求：
1.具备5年以上游戏营销工作经验，有产品的深度发行经验，至少有2年以上SLG手游发行经验；对全球或欧美，日韩等重点地区的市场环境、发行渠道和大厂市场策略有良好的了解。
2.工作地点不限，可以全球任选，能够熟练使用英语作为工作语言，具备优秀的项目管理能力、跨部门协作意识和组织能力。
3.具备出色的品牌思维和内容创意能力，了解全球或欧美，日韩等重点地区的用户喜好，具备卓越的行业洞察力，能够快速抓住热点并将其落地，敢于尝试新的市场思路。
4.自驱力强，对游戏行业和策略游戏有强烈的热爱。