Regional Marketing Director APAC Monopoly GO
About the job
SummaryBy Outscal
Scopely seeks a Regional Marketing Director APAC for Monopoly GO! You'll lead growth across key APAC markets, with expertise in market dynamics and cultural nuances. Experience in mobile and digital entertainment audience growth is essential, along with 360 campaign execution and team management.
Description
Scopely is looking for a Regional Marketing Director APAC Monopoly Go to join our Monopoly Go team in Singapore remotely.
At Scopely, we care deeply about what we do and want to inspire play, every day - whether in our work environments alongside our talented colleagues, or through our deep connections with our communities of players. We are a global team of game lovers who are developing, publishing and innovating the mobile games industry, connecting millions of people around the world daily.
Monopoly GO! is our new casual game and a key franchise that has just become Scopely’s largest game, enjoyed by millions of players. The team is based in Europe and the US, and works every day to create captivating new experiences for our players.
What You Will Do
We are seeking an experienced marketing leader to join the Monopoly Go team to help build awareness, drive consumer acquisition and accelerate growth across key APAC markets including (but not limited to) Japan.
Reporting to the VP of Regional Marketing you will be responsible for leading a Country Manager to deliver growth by identifying opportunities and critical levers across community, talent, partnerships and media to expand Monopoly Go’s player base.
As an expert in the region you will demonstrate a deep understanding of market dynamics, cultural nuances and consumer insight. Leveraging your skills to develop business opportunities and tailored strategies and campaigns across the full marketing funnel to deliver on region specific goals.
You will partner closely with the central Product Marketing team, Performance Marketing and Partnership teams in addition to channel experts to develop innovative, exciting and impactful activity focused on consumer behavior bespoke to each territory.
You have a track record of delivering on audience and revenue goals for a leading free to play game or entertainment service available in multiple markets.
- Leverage market insights to develop a marketing and growth plan driving long-term growth and brand equity for Monopoly Go
- Collaborate in defining and developing acquisition and audience goals for Monopoly Go across your region, working closely with the Regional VP and other Country Directors
- Develop and execute strategies to effectively invest our marketing and media budgets to drive top of funnel growth
- Create localized strategies to acquire, engage and reactive players based on market penetration, culture and market dynamics
- Partner with Product Marketing to uphold our brand strategy and scale campaigns that will support our mission and brand values.
- Hire and develop a team, mobilizing them to implement the strategy while positioning them to achieve their own professional development goals
- Build an outstanding agency network to support our marketing needs across the region for Creative, Social and Talent.
- Identify and develop regional-specific growth levers with partnerships and brand/creator collaborations
- Partner with Marketing and Product teams to develop localized product messaging and positioning for features and product launches
- Utilize data and analytics to track, review and optimize activity across your region. Developing reporting to benefit the wider regional marketing group
What We’re Looking For
- 10+ years of marketing and growth leadership experience having successfully delivered results driving brand awareness and growth in consumer focused businesses
- Experience in mobile and digital entertainment audience growth strategies in a Global or regional role with proven success in competitive markets
- Experience in conceiving, developing, and leading all aspects of 360 campaign execution managing a matrix style team and multiple agencies
- Culturally clued up and immersed in trends with an international approach showing an outstanding understanding of and passion for local nuances, and the ability to translate these into buzz-worthy campaigns
- Data and performance driven leader who can confidently work with performance and media teams on investments and KPIs
- Passion for people - experience building or managing teams with a focus on developing high performing talent
- Must be currently located in Singapore, and willing to work remotely.
At Scopely, we create games for everyone - and want to ensure that the people behind our games reflect that! We are committed to creating a diverse, supportive work environment where everyone is treated with respect. We are committed to providing equal employment opportunities and welcome individuals from all backgrounds to join us & embrace the adventure!
About Us
Scopely is a global interactive entertainment and mobile-first video game company, home to many top, award-winning experiences such as "MONOPOLY GO!," “Star Trek™ Fleet Command,” “Stumble Guys,” “MARVEL Strike Force,” and “Yahtzee® With Buddies,” among others.
Scopely creates, publishes, and live-operates immersive games that empower a directed-by-consumer™ experience across multiple platforms--from mobile, web, PC and beyond.
Founded in 2011, Scopely is fueled by a world-class team and a proprietary technology platform Playgami that supports one of the most diversified portfolios in the games industry.
Recognized multiple times as one of Fast Company’s “World’s Most Innovative Companies,” Scopely is a multi-billion-dollar business due to its ability to create long-lasting game experiences that players enjoy for years.
Scopely has global operations in more than a dozen markets across Asia, EMEA, and North America, and is home to many internal game development teams, referred to as Scopely Studios, with additional game studio partners across four continents.
Scopely was acquired by Savvy Games Group in July 2023 for $4.9 billion, and is now an independent subsidiary of Savvy.
For more information on Scopely, visit: scopely.com.
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