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Senior Associate - Programmatic

Tamil Nadu, India (On-site)

Senior Associate - Programmatic

1 Month ago • 4-8 Years • Account Management • Campaign Management

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Job Description

This role focuses on providing account servicing, supporting the Partnerships Manager, and managing various aspects of programmatic advertising. Responsibilities include handling basic client queries, creating Private Market Place (PMP)/Programmatic Guaranteed (PG)/Preferred deals, working with account teams to deliver reporting, finance, and ad hoc requests, and ensuring client KPIs are met. The role involves coordinating with publishers, developing media partnerships, and analyzing campaign performance.

Must have:

Experience in programmatic advertising
Strong communication and client-handling skills
Proficiency in creating and managing PMPs, PGs, and Preferred deals
Ability to work with account teams and publishers

Good to have:

Experience in media and data strategy
Knowledge of campaign reporting and performance analysis
Experience working with internal subject matter experts

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The purpose of this role is to handle basic vendor queries and support Addressable Partnerships Director. General support with set up of PMPs/ PGs/ Preferred deals.

Job Description:

Key responsibilities:
Provides Account Servicing to handle basic client queries and support Partnerships Manager, including general support with brief responses and media and data strategy
Efficiently supports day-to-day activities and scaling of accounts, assisting with on-going interpersonal communications with both publishers and team
Creates Private Market Place/ Programmatic Guaranteed/ Preferred deals and adhering to defined business processes within media plans
Works with the account teams to deliver reporting, finance and ad hoc requests
Liaises and coordinates publisher's activities to ensure that the client’s KPIs are met and best practices are implemented correctly
Partners with the account teams by supporting tactical needs to achieve and surpass revenue targets and KPI’s
Works with the Campaign Management team to create case studies, post-campaign analysis and increase campaign performance
Works together with internal Subject Matter Experts to develop media partnerships, reporting and audience insights
Works with media partnerships team in finding best-in-class suppliers by conducting partner RFIs

Location:

DGS India - Chennai - Anna Nagar Tyche Towers

Brand:

Paragon

Time Type:

Full time

Contract Type:

Permanent

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