Senior Associate - Programmatic

6 Days ago • 4-8 Years

About the job

SummaryBy Outscal

About the job:
This role involves handling basic vendor queries, supporting the Addressable Partnerships Director, and setting up PMPs/ PGs/ Preferred deals. Strong communication, media planning, and data strategy skills are essential. Experience with programmatic advertising and client servicing is preferred.
Must have:
  • Programmatic Advertising
  • Client Servicing
  • Media Planning
  • Data Strategy
Good to have:
  • Campaign Management
  • Reporting & Analytics
  • Partnership Management
  • KPI Tracking
The purpose of this role is to handle basic vendor queries and support Addressable Partnerships Director. General support with set up of PMPs/ PGs/ Preferred deals.

Job Description:

Key responsibilities:
Provides Account Servicing to handle basic client queries and support Partnerships Manager, including general support with brief responses and media and data strategy
Efficiently supports day-to-day activities and scaling of accounts, assisting with on-going interpersonal communications with both publishers and team
Creates Private Market Place/ Programmatic Guaranteed/ Preferred deals and adhering to defined business processes within media plans
Works with the account teams to deliver reporting, finance and ad hoc requests
Liaises and coordinates publisher's activities to ensure that the client’s KPIs are met and best practices are implemented correctly
Partners with the account teams by supporting tactical needs to achieve and surpass revenue targets and KPI’s
Works with the Campaign Management team to create case studies, post-campaign analysis and increase campaign performance
Works together with internal Subject Matter Experts to develop media partnerships, reporting and audience insights
Works with media partnerships team in finding best-in-class suppliers by conducting partner RFIs

Location:

DGS India - Chennai - Anna Nagar Tyche Towers

Brand:

Paragon

Time Type:

Full time

Contract Type:

Permanent
View Full Job Description

About The Company

We are dentsu. We team together to help brands predict and plan for disruptive future opportunities and create new paths to growth in the sustainable economy. We know people better than anyone else and we use those insights to connect brand, content, commerce and experience, underpinned by modern creativity. We are the network designed for what’s next.


 

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