Senior Brand Manager

1 Hour ago • 5 Years +

Job Summary

Job Description

As a Senior Brand Manager, you will be responsible for implementing global strategies and leading marketing efforts to achieve sales and profit goals. This role involves developing brand strategies, leading market activation planning, managing P&L, mentoring junior marketers, managing brand equity, driving innovation, managing agency relationships, and ensuring effective program execution. You will collaborate with the sales team and track results using Key Performance Indicators. This role offers an opportunity to lead key activities to progress your career.
Must have:
  • Bachelor’s degree
  • Experience in leading people
  • 5+ years of brand marketing experience
  • Experience in consumer communications
  • Experience in new product launches
Good to have:
  • Master’s degree
  • Strong financial capabilities
  • Experience in an entrepreneurial environment
  • Ability to adapt to changes

Job Details

Are you looking for a brand management role that allows you to drive robust customer insights and deliver promotional effectiveness?  If so, this Senior Brand Manager could be an exciting opportunity to explore.

As a Senior Brand Manager, you will be responsible for the effective deployment of global strategies. You will also provide execution leadership across all areas of marketing to achieve short-term and long-term brand sales and profit objectives.

This role will provide YOU the opportunity to lead key activities to progress YOUR career.  These responsibilities include some of the following:

  • Develop, adapt, and refine strategic direction for brand, grounded in consumer and customer insights

  • Lead the development of annual market activation planning focused on 3-year growth drivers, demonstrating strong leadership of brand centric cross-functional teams

  • Accountable for the delivery of annual brand Profit & Loss (P&L), including sales and profit results, and actively manage budget items

  • Support and mentor junior marketing associates on the marketing team

  • Manage brand equity through successful deployment and localization of global toolkits

  • Drive innovation strategy through flawless execution of global innovation vision board

  • Manage agency and cross-functional relationships at both local and global levels to deliver breakthrough results, ensuring that the region’s needs are addressed within the global matrix

  • Drive superior execution of programs and plans to bring the brand strategies to life, including for media, creative development, and digital programs

  • Collaborate with the sales team to drive strong customer engagement and in-store support

  • Drive accountability, tracking results on key brand and programs, recommending course correction as necessary based on performance versus Key Performance Indicators

Why you?

Basic Qualifications:

We are looking for professionals with these required skills to achieve our goals:

  • Bachelor’s degree

  • Experience in leading people in both project-based and day-to-day situations

  • 5 or more years of brand marketing experience in Consumer Products or Over-the-Counter (OTC) marketing

  • Experience delivering insights-based consumer communications and brand share growth

  • Experience in large scale new product launches; collaboration with global teams; delivering results in a matrix organization

Preferred Qualifications:

If you have the following characteristics, it would be a plus:

  • Master’s degree

  • Strong financial capabilities and business acumen

  • Experience working in a fast paced, entrepreneurial environment

  • Ability to adapt and work effectively within a variety of situations including organizational changes and changes in job demands

Why Haleon?

Our values and expectations are at the heart of everything we do and form an important part of our culture.

These include Patient focus, Transparency, Respect, Integrity along with Courage, Accountability, Development, and Teamwork. As GSK focuses on our values and expectations and a culture of innovation, performance, and trust, the successful candidate will demonstrate the following capabilities:

  • Operating at pace and agile decision-making – using evidence and applying judgement to balance pace, rigour and risk.

  • Committed to delivering high quality results, overcoming challenges, focusing on what matters, execution.

  • Continuously looking for opportunities to learn, build skills and share learning.

  • Sustaining energy and well-being

  • Building strong relationships and collaboration, honest and open conversations.

  • Budgeting and cost-consciousness

Care to join us. Find out what life at Haleon is really like www.haleon.com/careers/

At Haleon we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives, generates curiosity to create unmatched understanding of each other, and promotes fair and equitable outcomes for everyone. We're striving to create a climate where we celebrate our diversity in all forms by treating each other with respect, listening to different viewpoints, supporting our communities, and creating a workplace where your authentic self belongs and thrives. We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are.

As you apply, we will ask you to share some personal information, which is entirely voluntary. We want to have an opportunity to consider a diverse pool of qualified candidates and this information will assist us in meeting that objective and in understanding how well we are doing against our inclusion and diversity ambitions. We would really appreciate it if you could take a few moments to complete it. Rest assured, Hiring Managers do not have access to this information and we will treat your information confidentially.

Haleon is an Equal Opportunity Employer. All qualified applicants will receive equal consideration for employment without regard to race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class.

Accommodation Requests

If you require a reasonable accommodation or other assistance to apply for a job at Haleon at any stage of the application process, please let your recruiter know by providing them with a description of specific accommodations you are requesting. We’ll provide all reasonable accommodations to support you throughout the recruitment process and treat all information you provide us in confidence.

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About The Company

Hello. We’re Haleon. A new world-leading consumer healthcare company. Shaped by all of us. Together, we’re improving everyday health for millions of people. By growing and innovating our global portfolio of category-leading brands – including Sensodyne, Panadol, Advil, Voltaren, Theraflu, Otrivin, and Centrum – through a unique combination of deep human understanding and trusted science. What’s more, we’re achieving it in a company that we’re building together. In an environment that we’re co-creating. And a culture that’s uniquely ours. Care to join us.

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