UA Manager

About Bombay Play

Bombay Play is pioneering the Hyper Social games genre. We make games that bring you together with your friends. Over 20 million downloads since we began in 2018.

We love and understand players and we always strive to deliver the best entertainment. We are humble yet confident in our pursuit of creating extra ordinary experiences for players.

We want to create the future of gaming, unmissable entertainment, anywhere, with billions of smiles.

For more information about Bombay Play visit:

Website: https://www.bombayplay.com/

LinkedIn page: https://www.linkedin.com/company/bombay-play/

Play our Top Games: https://www.bombayplay.com/games.html

Meet our Founders:

Oliver Jones - Led game design at Glu Mobile and Zynga before cofounding Moon Frog Games, where he helped create one of India’s most successful card games, Teen Patti Gold.

LinkedIn Profile- https://www.linkedin.com/in/oliverjones1/

Abhas Saroha - Led engineering at Zynga, Moon Frog and Makemytrip.com.

LinkedIn Profile- https://www.linkedin.com/in/abhassaroha/

In the News:

https://www.business-standard.com/content/press-releases-ani/bombay-play-game-block-heads-wins-as-part-of-google-play-s-best-games-of-2023-in-india-123113000446_1.html

https://economictimes.indiatimes.com/tech/funding/bombay-play-raises-7-million-led-by-kalaari-capital/articleshow/90644832.cms?from=mdr

https://www.businesstoday.in/entrepreneurship/news/story/bombay-play-raises-7-mn-in-funding-round-led-by-kalaari-capital-328561-2022-04-04

Job Overview:

Role: UA Manager

Based in: Bengaluru

Experience Require – Minimum 4 Years of Experience

Specific Objectives You Will Own:

• Set up & run paid marketing campaigns across the different ad networks, geographies and platforms.
• Manage the marketing tech stack to ensure correct tracking of conversion events, revenue and attribution.
• Work with a growth team of analysts and artists to own the paid marketing funnel end-to-end across Creative, Targeting, Budget Allocation, Spend Optimization, Data/Tracking.
• Optimize campaigns on an ongoing basis and run experiments to improve ROAS profitability.
• Document campaign evolution to monitor overall performance and identify best practices.
• Drive ASO initiatives, including keyword optimisation, storefront localisation and creatives, to drive higher store conversion.
• Ensure a data led approach to all activity, creating a clear test & learn strategy.
• Have an open communication with the game product teams to understand the product's roadmap and collaborate in scaling our games.

You Could Be a Great Fit If You Have:

• Prior experience with hands on channel management for Paid Acquisition
• Experience managing budgets across different sizes
• Experience managing the creative process, content across media channels, and setting optimal production cadence
• Collaborative track record partnering with Product, design & engineering teams
• Excellent analytical, written, and oral communication skills
• You take responsibility for every data point, every step of the way.
• You love early-stage ambiguity, autonomy, uncertainty, and upside. This is the ground-floor. It's not for everyone.

WHAT DO WE OFFER:

• Competitive salary, discretionary annual bonus scheme and stock allowance;
• Flexible timing and work from home days;
• Relocation allowance;
• Located in the heart of vibrant Bangalore. Our office is a stone’s throw from everything you need;
• Beautifully designed large office space;
• Work directly with experienced founders with deep expertise in their fields.