Associate Director, Integrated Media Planning

1 Month ago • 6-6 Years • $68,000 PA - $110,000 PA

Job Summary

Job Description

As an Associate Director, Media Planning, you will be a key leader within the team, reporting to the VP, Media Planning. You'll use your media knowledge to guide traditional and digital media strategies, ensuring client goals are met. Responsibilities include managing media budgets, overseeing campaign timelines, and working with cross-functional teams. This role involves coordinating media plans across channels, analyzing competitive landscapes, and communicating directly with clients. You will manage a team of two and will be required to come into the New York City office one day a week. You will need to be able to build and maintain relationships with clients.
Must have:
  • 6+ years of media planning experience in an agency.
  • Experience with TV, CTV, Social, and digital landscape.
  • Experience with Media Ocean and other media tools.
  • 3+ years leading direct reports in agency setting.
  • Understanding of national sponsorship campaigns.
  • Comfortable with budgets and mathematical concepts.
Perks:
  • Medical, dental, vision benefits.
  • 401(k) matching.
  • Paid time off.

Job Details

Job Description:

dentsu is seeking an Associate Director, Media Planning for one of our large CPG accounts. You will join a supportive team and work with a client that sees us as a true partner.

You will serve in an important leadership role. You will report directly into our VP, Media Planning. You will also get to demonstrate your working knowledge of the media space (Traditional and Digital media) and available media research and systems. You will help manage the daily tasks by assuring focus on important client goals and communicating appropriate resource needs to meet ongoing client goals. This role is hybrid, coming in to our New York City office one day a week. You will be managing a team of two.

Responsibilities:

  • Understanding of all media channels and experience coordinating across multiple media disciplines

  • 6+ years of experience with upper funnel media awareness campaigns

  • Coordinate with multi-channel teams to design modern, strategic and thoughtful integrated media plans across a myriad of awareness-based channels (TV, CTV, Video, Social, Programmatic and Audio)

  • Comfort overseeing and communicating directly with clients on questions and media plans

  • Evaluate timelines and manage daily deliverables

  • Experience analyzing competitive landscapes, pulling reports using agency tools and compiling insights

  • Manage a large Media Budget and Flowchart

  • Guide media channel selection and forward think on new opportunities

Qualifications

  • 6+ years of total media planning experience in a large agency setting

  • 6+ years of media planning and buying experience in the TV, CTV, Social and digital landscape

  • 6+ years of experience with Media Ocean, DDS, Nielsen Ad Intel, Pathmatics, Media Tools, Web Analytics, Ad Servers, Media Research tools

  • 3+ years of experience of leading multiple levels of direct reports in a large agency setting

  • Understanding of planning sponsorship campaigns on a national level

  • Experience promoting collaborative relationships with other teams

  • Comfortable working with budgets/numbers and an understanding of mathematical concepts

#LI-JK1 #LI-Hybrid

The anticipated salary range for this position is $68,000 - $110,000. Salary is based on a variety of factors including relevant experience, knowledge, skills, and other factors permitted by law. A range of medical, dental, vision, 401(k) matching, paid time off, and/or other benefits also are available. For more information regarding dentsu benefits, please visit www.dentsubenefitsplus.com.

Location:

USA - Remote - New York

Brand:

Iprospect

Time Type:

Full time

Contract Type:

Permanent

Dentsu is committed to providing equal employment opportunities to all applicants and employees. We do this without regard to race, color, national origin, sex , sexual orientation, gender identity, age, pregnancy, childbirth or related medical conditions, ancestry, physical or mental disability, marital status, political affiliation, religious practices and observances, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law. 

 

Dentsu is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with us, please send an e-mail to ApplicantAccommodations@dentsu.com by clicking on the link to let us  know the nature of your accommodation request and your contact information. We are here to support you.  

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We are dentsu. We team together to help brands predict and plan for disruptive future opportunities and create new paths to growth in the sustainable economy. We know people better than anyone else and we use those insights to connect brand, content, commerce and experience, underpinned by modern creativity. We are the network designed for what’s next.

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