Brand Manager

Job Title

Job Description

Your role:

• Support Marketing Manager to develop commercial plan including category strategy, NPD launch, and brand communication, to accelerate business growth and achieve sales target.
• Develop annual marketing plan (ATL&BTL) with portfolio management to deliver sales target with market share gain. Lead and coordinate across functions to translate marketing strategies into implementation tactics.
• Collect and analyze market dynamic, consumer insights, and competition strategies to make recommendations to management team. Propose brand positioning, communication angles, media mix to strengthen brand equity and drive sales.
• Develop or adapt brand communication materials and ensure high quality of execution to meet brand KPIs and deadline.
• Co-work with sales team to prepare sales forecasts, monitor sales, control pricing and promotion across channels, and manage A&P budget to maximize output.
• Work cross-functionally with local/regional marketing, sales, finance, supply chain, legal to proactively come out solution and maximize business result.

You're the right fit if:

• • 6-8 years brand management experience in consumer electronics, FMGC, trade marketing background is a plus.
  • Demonstrate working knowledge on principles and methods of marketing strategy, advertising, media buying, and promotion.
  • Ability to lead, motivate, and coordinate/communicate cross functions teams, especially sales team.
  • Good project management capability and time management
  • Acumen in financial numbers, pricing, and margin.
  • Excellent teamwork and communication skills
  • Independent, ability to work well under pressure, positive thinking and open-minded for the teamwork.

In return, we offer you

A path towards your most rewarding career. Philips is growing its marketing capability enterprise wide. Succeeding in this market-based role in a complex environment will open many doors for your long-term career, in other areas in Philips or otherwise. We also believe that we are at our best as a company when you are at yours as a person. Thus, we offer competitive health benefits, a flexible work schedule and access to local well-being focused activities.

About Philips
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• Learn more about our purpose.

If you’re interested in this role and have many, but not all, of the experiences needed, we encourage you to apply. You may still be the right candidate for this or other opportunities at Philips. Learn more about our commitment to diversity and inclusion here.