Business Intelligence and Marketing Analyst
About the job
SummaryBy Outscal
Description
- Data Infrastructure & Migration:
- Lead the migration from Azure to Snowflake and Power BI to Tableau, ensuring seamless transitions and optimal performance.
- Develop the strategy and architecture for a marketing data lake with effective data acquisition and governance.
- Business Intelligence & Reporting:
- Design and maintain Tableau dashboards to provide actionable insights and streamline reporting.
- Automate operations and train analysts and business users on data tools and dashboards.
- Marketing Analytics & Insights:
- Collaborate with stakeholders to analyze data and guide strategic priorities.
- Build attribution models, performance metrics, and customer journey maps to track campaign impact.
- Data Strategy & Predictive Modeling:
- Manage data modeling, ETL processes, and optimization initiatives.
- Develop predictive models and machine learning solutions to improve customer acquisition and retention.
- System Optimization & Governance:
- Identify bottlenecks, enhance data pipelines, and ensure data health and accessibility across teams.
- Partner with IT and marketing to align data infrastructure with business goals and ensure governance best practices.
- Training & Collaboration:
- Lead Snowflake and Tableau adoption through workshops and documentation.
- Foster collaboration across teams to promote data-driven decision-making and insights.
- Bachelor's or master's degree in computer science, Math, Data Science/Analytics, or Business Intelligence.
- A minimum of 5 years of experience in modern enterprise data architecture and analytics.
- Proven experience in Digital Marketing, CRM analytics, or IT-Business Intelligence.
- Extensive hands-on experience with predictive modeling and machine learning using Python, R, or Java.
- Proficiency in SQL, with familiarity in big data technologies (Hadoop, Spark) preferred.
- Advanced skills in data visualization tools like DOMO or Tableau.
- Technical Expertise:
- Proficiency in SQL, Snowflake, Azure, and Tableau.
- Experience with Power BI migration, ETL processes, and data modeling.
- Knowledge of attribution models, segmentation, and predictive analytics.
- Analytical Skills:
- Strong data interpretation, statistical analysis, and optimization skills.
- Ability to track and enhance marketing campaign performance.
- Project Management & Collaboration:
- Experience leading data migration and lifecycle projects.
- Effective collaboration with marketing, IT, and data teams.
- Soft Skills:
- Strong communication, leadership, and problem-solving abilities.
- Focus on data governance and process improvement.
- Preferred:
- Experience with B2B marketing analytics and CRM tools like Salesforce or Marketo.
- A self-starter with a strong business mindset, capable of translating complex concepts into actionable insights.
- Exceptional problem-solving skills with meticulous attention to detail and the ability to work independently.
- A collaborative team player who thrives in a fast-paced environment and possesses excellent communication skills.
- Familiarity with data management platforms like Knime is a plus.
We are committed to a diverse, equitable, and inclusive Gigamon. As an equal opportunity employer, all applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, disability, veteran status, or any other protected characteristic under applicable federal, state, and/or local law.
Gigamon fosters a business culture dedicated to equitable hiring. If your experience and skills closely match our job description but may not necessarily fulfill all requirements, please still apply. Gigamon is on a continued mission to grow and scale an innovative organization. We believe this is best achieved by hiring, celebrating, and respecting people with diverse backgrounds, skills, perspectives, and experiences.
The privacy rights of all individuals including job applicants and candidates are very important to us. Our Gigamon Applicant Privacy Policy, will inform you about how Gigamon Inc. and its direct and indirect subsidiaries collect, use, store, or otherwise process personal information about job applicants and candidates, including through your access and/or use of our careers website and third-party job websites (e.g. LinkedIn, Indeed, Glassdoor, Naukri, etc.).
