Business Lead in Customer Data Project

Welcome to Warner Bros. Discovery… the stuff dreams are made of.

Who We Are…

When we say, “the stuff dreams are made of,” we’re not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD’s vast portfolio of iconic content and beloved brands, are the storytellers bringing our characters to life, the creators bringing them to your living rooms and the dreamers creating what’s next…

From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive.

We are seeking a highly experienced and skilled Business Lead who will be responsible for developing and executing a strategic vision for leveraging Customer Data to enhance user engagement, advertising monetization, and user valuation. The ideal candidate will have a deep understanding of the intricacies of advertising sales, user segmentation, content personalization, marketing campaigns, and data analytics in the Digital Media environment.

Responsibilities:

Strategic Planning and Vision:

• Develop with Business Stakeholders a strategic vision for leveraging Customer Data to enhance user engagement, advertising monetization, and user valuation.

• Align Customer Data Project goals with overall business objectives.

• Translate business needs into actionable data strategies, goals, and tasks

Business Context Mastery and Alignment Across Departments:

• Deeply understand the intricacies of advertising sales, user segmentation, content personalization, marketing campaigns, and data analytics in the Digital Media environment.

• Bridge the needs of Ad Sales, Editorial Offices, Marketing, Analytics, and other teams concerning Customer Data.

• Understand the specific requirements and challenges faced by each business stream in the Digital Media environment.

• Facilitate collaboration and ensure data initiatives align with their goals and Customer Data Project Goals.

Data Governance:

• Create and execute Data Governance policies and procedures and guidelines related to Customer Data

• Integrate Data Governance solutions into business processes

• Active support for Metadata Management, Business Data Architecture, and Data Quality, aligned with the usage of Data Catalog for Customer Data.

• Ensure compliance with data privacy regulations.

Data Strategy and Execution:

• Coordination and management of activities related to the Customer Data Project,

• Collaborate with cross-functional teams to define data requirements and explore innovative ways to monetize Customer Data

• Collaborate with the Adsales and Traffic teams to develop combined Adsales data products utilizing Customer Data.

• Collaborate with Analytics teams to assess user valuation based on engagement, demographics, and behaviors.

• Leverage machine learning / AI (Artificial Intelligence) models to predict user preferences and interests.

Requirements:

Educational Background:

• Bachelor's or master's degree in technical or business area (cross-domain acumen required)

Skills and Competencies:

• Data Literacy: Proficiency in understanding and interpreting data.

• Technology: Good grasp and familiarity with Big Data and AI solutions.

• Data: strong understanding and knowledge of data governance and data management practices.

• Legal / Privacy: Comprehending the regulation that apply to digital environments

• Business Acumen: Ability to connect data insights to business outcomes.

• Communication: Strong verbal and written communication skills.

• Project Management: Experience in managing complex projects.

• Analytical Thinking: Ability to analyze data and derive actionable insights.

Experience:

• Minimum 7 years of relevant experience in project management (e.g., project lead, project manager)

• Proficiency in digital media and/or television environment required.

• Minimum 5 years of relevant experience in data-driven roles (e.g., business analysis, data strategy, marketing analytics).

• Experience with Customer Data Platforms (CDPs), Data Managment Platforms (DMPs) or similar tools.

• Previous exposure to advertising technology (ad servers, programmatic platforms) is advantageous.

• Having previous experience in Data Governance projects will be considered an advantage.

Leadership and Collaboration:

• Proven ability to lead cross-functional teams.

• Collaborate effectively with stakeholders, including executives, marketers, and technical experts.

We offer:

• B2B contract

• Hybrid work model, flexible working hours

• Possibility of purchasing private medical care and life insurance

• Free access to player.pl and HBO Max

• Internal initiatives in the media area, periodic movie shows in the office cinema room

• CSR activities: volunteering, eco & social initiatives

Hybrid Working - This role is advertised as a Hybrid work model, that combines remote and in-office work, following our current company policy and to be agreed with your Line Manager. Subject to any applicable laws, WBD / your Line Manager reserves the right to change this working agreement where this is essential to business needs and upon reasonable notice to you.

How We Get Things Done…

This last bit is probably the most important! Here at WBD, our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at   along with some insights from the team on what they mean and how they show up in their day to day. We hope they resonate with you and look forward to discussing them during your interview.

Championing Inclusion at WBD

Warner Bros. Discovery embraces the opportunity to build a workforce that reflects the diversity of our society and the world around us. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, regardless of sex, gender identity, ethnicity, age, sexual orientation, religion or belief, marital status, pregnancy, parenthood, disability or any other category protected by law.

If you’re a qualified candidate with a disability and you require adjustments or accommodations during the job application and/or recruitment process, please visit our for instructions to submit your request.