Creative Strategy Lead

About Us:

Job Summary:

Key Responsibilities

• Own the RFP ideation and delivery process for anything requiring custom content, integrations, or sponsorship
• Lead inclusive, collaborative, cross-team brainstorms, compile the information, and make recommendations for the best way to accomplish the client’s goals in ways that will resonate with IGN’s audience.
• Produce sales copy that make IGN’s proposals appeal to our clients, compellingly describing the ‘why’ behind our ideas and recommendations, and positioning them competitively.
• Collaborate with internal partners & our production team to ensure plans are specific and understood by all teams before going out to clients.
• Ensure all concepts clearly and concisely demonstrate how they meet the audience, client, and brand goals.
• Help price and package custom ideas, working closely with internal team members for both templated and custom concepts
• Lead pitch presentations alongside Sales in client-facing meetings
• Fine-tune solutions based on client feedback
• Collaborate with the Client Services team to identify active pitches and pertinent product details
• Attend internal hand-off meetings to ensure all activations are approached accurately from a pre-to-post sale hand-off perspective
• Advise on direction of content and give constructive feedback on any internal rounds of mocks, drafts, edits, etc.

Job Qualifications

• Familiarity with IGN, its content, and a passion for its subject matter
• An ability to think imaginatively and understand how to practically deliver on their ideas
• Experience in writing sales copy designed to sell ideas to prospective clients, as well as writing production-facing treatments which accurately describe the scope of production
• Great organizational skills - both in organizing themselves and those around them
• Successful management of a dynamic, high-performance team
• Experience working on large cross-department and cross-discipline projects
• 10+ years experience working in digital media
• Experience in the content creation and design process
• Excellent communication skills and client-facing manner
• A great eye for detail

Work Environment:

• Work Schedule: 40 hours per week, M-F. There is no expectation for this role to work weekends, holidays, or odd hours.
• Travel Requirements: From time to time, this role will be required to travel for sales meetings out of town.
• Physical Requirements: There are no physical requirements for this role.
• Work Model: There is an expectation for this role to work a hybrid schedule, working out of our offices at least 3 days each week.

Our Culture and Values

Here’s the good stuff about us…

• You’ll make an impact. We reach 490 MM monthly unique users. We’re big time, but we’re not afraid to give you real opportunities to be epic and make a difference immediately.
• We’ve got a big presence, but a small team.
• We have fun. It’s all about games and games are fun. Anyone can offer a casual work environment, flexible hours, and benefits. We can offer that and a place where you can squad up with your coworkers in the arcade/game room.
• We’re passionate about what we do. IGN employees understand our users, because they are our users. We have a personal interest in providing the best possible product.