Creator Manager

Department: Marketing

Employment Type: Permanent - Full Time

Location: Remote

Reporting To: Deborah Harpur

Description

Key Responsibilities

• Develop and execute strategies to grow and scale the organic content creator program, doubling active creator participation and fostering long-term relationships with top-tier creators.
• Lead outreach efforts to engage creators, ensuring content aligns with the brand’s goals and vision.
• Review, approve, and provide feedback on content submissions across all campaigns and initiatives.
• Build and execute creative stunts and campaigns to generate buzz and maintain excitement around the title.
• Analyze program performance and engagement data to refine strategies, enhance creator retention, and optimize overall program impact.

• Identify, activate, and negotiate with key content creators for paid influencer campaigns.
• Oversee content approvals, ensuring campaigns align with briefs, guidelines, and brand messaging.
• Track, measure, and analyze campaign performance, using insights to optimize future creator partnerships and improve ROI.
• Manage all logistics related to paid creator campaigns, from outreach and contract negotiation to campaign execution and reporting.

• Cultivate and maintain relationships with a diverse network of creators, including YouTubers, streamers, and influencers in the gaming space.
• Lead initiatives to strengthen the creator community by organizing events, stunts, and activations that engage both creators and their audiences.
• Develop a strong creator advocacy program, ensuring that creators feel valued and empowered to champion MindsEye within their communities.

• Work closely with the marketing, community, and development teams to ensure cohesive messaging and creator-driven strategies that align with product goals.
• Partner with publishing and other studio teams to coordinate marketing efforts and influencer-led activations in alignment with major product milestones and launch phases.

Requirements

• Minimum of 3 years of experience in influencer/content creator marketing, community engagement, or digital campaign management within the gaming industry.
• Proven experience in working with AAA titles, including the development and execution of creator campaigns (both organic and paid).
• A strong network of gaming influencers and creators with a track record of successful partnerships, stunts, and activations.
• Deep understanding of content trends across platforms like TikTok, YouTube, Twitch, and other emerging platforms in the gaming space.
• Strong negotiation skills and experience managing high-profile creator relationships.
• Excellent communication and interpersonal skills, with the ability to lead initiatives across cross-functional teams.
• Ability to track and analyze performance data to continually improve creator engagement and campaign effectiveness.

• Experience leading large-scale, multi-channel campaigns for AAA titles.
• A proven track record of creative, outside-the-box thinking in influencer marketing and community management.
• Familiarity with legal and regulatory considerations in digital media and online safety.
• Fluency in an additional language such as Spanish or German is a plus.

Benefits

• Unlimited coaching & therapy — with Oliva, to support your mental health
• Stock Options — everyone owns a piece of our success
• Pension scheme — up to 5% employer matched contribution to finance those golden years
• Socials — office & remote events, play sessions and company-wide parties
• And even more benefits based on your location!

• 25 Annual Leave + 8 bank holidays - we’re flexible with most bank holidays so you can use the time to celebrate what’s important to you
• Private Medical Insurance - full cover with AXA
• Healthcare Cash Plan - Level 3 cover with Medicash
• Cycle2Work Scheme - lease a bike through us and save on tax too!
• Electric Car Charging - electric car charging at our Port office in Edinburgh, Scotland.