Digital/Social Media Planner

We help grow many of the world's most iconic brands at Leo Burnett. We help grow even more of the world's most talented people. You'll find at Leo Burnett an agency built on ideas and dependent upon the people behind them. A culture that doesn't just respect creativity but cherishes it. And a community where the path you choose is your own, the places you can go limitless.

Today, Leo Burnett is one of the most awarded creative networks in the world. We believe creativity has the power to transform human behavior, and we use ours to help our clients' brands discover their "human purpose" and play meaningful, active roles in people's lives.

The Digital/Social Media Planner is in charge of building insightful and well-structured strategic plans that drive integration and innovation within their team and assigned brands. The ideal candidate is responsible for developing online marketing strategies, he/she will be an expert specifically in social-first, digital experiences, and data-led creativity.

Duties of the Digital/Social Media Planner:

• Translating a vision for online marketing into a coherent digital marketing and social media strategy.
• Developing and executing integrated online strategies with wider company marketing plans.
• Managing the overall social media engagement – from strategy through to planning and overlooking the execution.
• Collaborating with cross-functional agency teams, from planning, creative, content, digital and wider group services, and products to deliver effective and scalable platforms.
• Keep external clients, leadership teams and internal senior management updated on what is new in digital transformation.

• Support on pitch digital planning, including social/digital first projects.
• Influencer campaign planning, KPI and ROI measurement.

• Understanding analytics and measuring ROI.
• Making sure the marketing plan is in alignment with the marketing budget.
• Analyzing marketing plan and performance using KPI’s.
• Managing and implementing rollout planning of all key phases.
• Coaching and mentoring the digital/social media team to support upskilling and long-term growth.

• Significant digital marketing experience and overall marketing experience
• Deep knowledge of the social media landscape across all social platforms’ features, formats, and technology
• Ability to stay up-to-date on the latest social and digital media trends and development
• Experience working with a team

• 3-5 years of experience in digital and social media
• Digitally savvy and actively participates in a wide variety of social media activities
• Understand popular social networks including formats, design principles, key differentiators, functionality, and user behavior
• Affinity and passion for technology
• Excellent communication and writing skills
• Strong team management skills
• Attention to detail
• Culturally sensitive
• Must operate well in a matrix and multi-agency environment

• Significant experience working with  connections to 3rd party suppliers
• Experience working directly with influencers, influencer agencies and influencer platforms
• Solid understanding of digital and social media – media planning matrices and plans