About the job
Key Responsibilities
Social Media Planning:
- Develop and implement a robust social media plan that aligns with overall marketing and business goals.
- Research current trends, competitor activities, and audience behaviors to keep strategies fresh and relevant.
- Set clear goals to drive brand awareness, audience engagement, and conversions across multiple platforms.
Content Creation & Management
- Strategize and curate engaging, shareable content for platforms including Facebook, Instagram, Twitter, and LinkedIn.
- Collaborate with design teams to create visually compelling graphics, videos, and multimedia content.
- Maintain and manage a monthly social media content calendar to ensure consistency and timely publishing.
Audience Engagement
- Actively engage with followers to build and nurture a strong online community.
- Monitor and participate in conversations relevant to the brand and industry trends.
- Build relationships with influencers and brand advocates to enhance brand credibility.
Campaign Development & Execution
- Plan and execute social media campaigns that increase brand visibility and drive results.
- Analyze campaign performance to identify areas for improvement and optimization.
- Ensure campaigns are data-driven and aligned with audience interests and business goals.
Analytics & Reporting
- Track and evaluate social media performance metrics to assess the effectiveness of campaigns.
- Provide actionable insights through regular reporting to improve strategies and drive future growth.
- Continuously refine strategies based on real-time data and industry developments.
Industry Trends & Innovation
- Stay updated on the latest social media trends, tools, and emerging technologies.
- Bring forward fresh, creative ideas to enhance our social media presence and engagement.
Collaboration & Partnerships
- Work closely with cross-functional teams, including content, marketing, design, and external agencies.
- Ensure seamless coordination to execute social media strategies that drive brand success.
Qualifications
- Bachelor's degree in marketing or related field.
- Minimum of 4-5 years of experience in D2C social media marketing, with a proven track record of successful campaigns.
- Strong expertise in managing digital marketing campaigns across social media, email, and display advertising.
- Creative thinker with a passion for devising strategies that engage, inform, and motivate target audiences.
- In-depth knowledge of social media platforms, best practices, and current trends.
- Strong analytical skills with the ability to use data to optimize performance.
- Excellent project management and organizational skills.
- Strong interpersonal skills with the ability to collaborate effectively with cross-functional teams.
- Experience in influencer management and building partnerships is a plus.
Why Join Us? At Group Bayport, you’ll be part of a dynamic and innovative environment where your contributions directly impact our growth. You’ll have the opportunity to collaborate with talented professionals and take on exciting challenges as you help shape the future of our brands.
